Note from Carolyn: One of the things I constantly hear from entrepreneurs is that they want to be viewed as a thought leader. When I work with my clients, I start by asking them what they stand for. This post written by Cari Vollmer , one of my “Mighties”, gives multiple examples of knowing what these Oscar winners stand for.  Enjoy!  – Carolyn

Oscars

I was up late last night watching every moment of the Oscars. My sofa review: Neil Patrick Harris was OK, Lady Gaga wowed me, as did Julie Andrews, and mostly I was swept away by how some Oscar winners and nominees used their platform to share with us What They Really Stand For.

Reese Witherspoon voiced her support of the #AskHerMore movement which encourages journalists to ask female celebrities more in depth questions vs. simply asking what designer they’re wearing. I couldn’t agree more. I love the fashion, but what I really love is the woman. Perhaps we should start a movement called #WeWantYouToAskThemMore!

J.K. Simmons urged us to CALL our parents. I must admit, that one hit me directly in the heart because I could do a much better job calling my dad. Thanks for the inspiration and the nudge, J.K! I heard ya!

Patricia Arquette used her Oscar win to use her voice in service of equal pay and equal rights for women. Go Patricia! Of course, Meryl Streep’s enthusiastic support of this allowed us to see where she really stands too!

Graham Moore’s acceptance speech for best adapted screenplay had me in tears as he encouraged all those that feel weird and different to stay weird and different because that is exactly what’s going to set you apart.

Of course, John Legend and Common’s performance of “Glory” was phenomenal, moving, and the message was clear.

It’s exciting, isn’t it? To see what these performers really stand for?

And that’s what we want from you too. Your business gives you a platform to share with us What You Stand For! How do you have our backs? How do you show up for us? What do you want us to see, know, understand?

When you communicate What You Stand For with us you give us something to grab hold of and you give yourself presence. You show us you are so much more and we love that!

This week make a list of all of the things you really stand for. Then, find ways to incorporate these “messages” into your marketing, blog posts, website copy, newsletter articles, and more.

If it’s not clear already one of the things I Stand For is Your Voice. It’s remarkable, you know. Don’t back away from really using it.

 

About Cari
Cari Vollmer

Cari Vollmer, founder of PassionIntoProfit.com, helps business women worldwide deliberately create their sweet lives and purpose-filled businesses by helping them awaken, identify, and honor their brilliance so they can INFUSE their life and business with the best of Who They Really Are.  Imagine the impact OWNING your brilliance could make on your life and business!  She fiercely supports women in trusting their gut instincts, while helping them create purposeful and strategic plans for business growth and living well.

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If you want to position yourself as a thought leader in order to stand out from the crowd, there are 3 non-negotiable steps to putting yourself on that path.

Watch the video below to build your reputation so that it becomes a matter of when, not IF people hire you.

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Unsolicited comments from two fellow entrepreneurs on Monday sealed the deal for me.

Erin Huggins said, “I’ve been in business 15 years and I’ve never heard of some of this stuff you teach.”

Mia Redrick, The Mom Strategist® is another grizzled entrepreneur who summed it up in one word: “Substantive.”

They were referring to the videos that I create for you and other small business owners about how to design your business model, position yourself as a thought leader, create marketing strategy and how to sell.

YouTube Channel

I spend several hours each week developing content that’s relevant to service-oriented entrepreneurs. All in the spirit of making sense of business – so you can enjoy your life.

If you’ve missed out lately, I’m using this week to get you back in the saddle before I release more content for you.

You can find a few favorites on my YouTube channel:

The secret nuance to closing more sales with integrity 

The secret to articulate your true benefits 

5 keys to avoid hairy business problems  

And I’m going to be doing more and more video subscribe to my YouTube channel while you’re there. That way won’t miss the next couple of videos I’m creating specifically for service-based entrepreneurs about business model and sales strategy.

In the coming weeks, I’ll be talking about:

  • Overcoming Sales Objections
  • Business Model. The Biggest Mistake Small Business Owners Make.

And if you have ideas for topics you want me to cover, leave it in the Comments below and I’ll do my best to accommodate you!

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