If you want to position yourself as a thought leader in order to stand out from the crowd, there are 3 non-negotiable steps to putting yourself on that path.
Watch the video below to build your reputation so that it becomes a matter of when, not IF people hire you.
I joined a new training program yesterday.
This coach had an interesting business model I haven’t seen before. And even though I have a lot of balls in the air – I knew I’d never enroll if I waited for things to cool down.
Because it never does. And we kid ourselves into thinking we’ll think about it and get back around to it later. But don’t.
Well, I don’t, anyway.
What does “I want to think about it” mean?
Let me get out my Webster’s Ambivalent-English Dictionary.
The official definition is,
When you try to convince yourself that you’ll think about a decision but you end up putting out the next fire instead; then forget about it and keep doing the same sh*t with different packaging thinking you’re doing something different; and stay stuck in the same pattern you’ve been in since you started your business – even though you’re not even really aware that you keep repeating this pattern over and over and making yourself miserable.
What’s that look like in real life?
- You join yet another accountability group with your smart, lovely friends who also have struggling businesses
- You limit your professional development to free webinars, handouts and videos
- Or you buy another self-study program, convincing yourself you’ll make time to do it, but don’t
- You have several new exciting things underway all at once “because this time it’s gonna work” – and when they all flop you scratch your head wondering why things still aren’t working for you
- You dither and don’t make decisions
In fact, in the 2 years I’ve been running Evolve Accelerator, I’ve had at least a dozen people tell me, “I’ll join the next one.” Or “I’ll enroll in the Fall when the kids are back in school.” Or “Catch me in March when I get this certification done.”
But they don’t join even though their problem hasn’t been solved or their self-sabotaging patterns broken. In fact they’re often in a worse position.
Decide which club you want to be in: Ditherers or Doers
I’m miserable when I dither. I can’t stand that feeling of being at a standstill and not creating fresh value for myself and my clients. And I’ve done my share of dithering over the years.
That’s why I joined that program yesterday before we were off the phone. It’s a few thousand dollars so we’re not talking peanuts. And there’s a chance the program could be full of crap.
But if I don’t continue expanding myself and finding new ways to do business, why would entrepreneurs hire me? They look to me for ideas and resources. And out of the box thinking. And my spin on how a mishmash of stuff could fit together to create something really unique and true to them. And that’s what they’ll continue to get from me.
I had to make a decision.
This time I chose Doer instead of Ditherer.
Curious to hear what you’re doing or dithering right now?
Your daily ritual has a high impact on the difference between failure and success in your business.
Click below to watch me talk about the daily ritual that keeps my business successful, running and moving forward.
And there’s more where this came from…
It’s not too late for you to tell me what free information you would love me to create for YOU. Click below to answer a few brief questions:
Having played a hand in the launch of over 100 businesses – and guiding thousands more over the years – I’ve seen, heard and done just about everything you can imagine when it comes to entrepreneurs.
But there’s ONE THING I don’t often hear from entrepreneurs.
And it’s the ONE THING that holds you back.
It holds you back from spending more time with your family.
It holds you back from taking that vacation you’ve been dreaming about for the past 5 years.
It holds you back from buying that new car you so desperately wish for.
What is that ONE THING holding you back?
It’s that YOU DON’T TRUST YOURSELF enough.
You don’t trust yourself anymore because you made a few mistakes.
So you hand all of your business and decision making power over to the gurus who tell you what to do.
And even when their tactics don’t feel true to you, you don’t trust yourself enough to walk away. So nothing works like you’d hoped. No matter how hard you try.
And when the gurus and coaches make you believe that you should want a 7-figure business… you don’t even trust yourself enough to admit that making more than a few thousand dollars a month feels like a fantasy. Much less a million a year.
And you don’t trust that YOU have a way of doing things that’s true to YOU.
How do I know?
Because I was you. Hell, there are days I’m STILL you!
After walking away from a multiple 6-figure business to start a new one, I handed my power over to my guru coaches and lost all sense of self-trust.
Every. Last. Bit.
After coming to my senses, I scraped and clawed my way back to building another multiple 6-figure business.
And you can do the same.
WITHOUT the truckload of tears and time that it took me. Unless you’re a glutton for punishment.
You simply need to know the essential keys for making it happen.
And if this is sound all too familiar, I want to give you a free on-demand video training – with no strings attached – no opt-in – no barriers – just click and play.
None of the hoopla. Or shiny stuff that makes us salivate. Or the “latest and greatest” marketing trick.
That’s just a waste of money until you understand these five things I’ll share it all in this free on-demand video.
You’ve been offered plenty of “shortcuts” already so you’re probably having a hard time trusting that it’s even true. I get where you’re coming from. It’s hard to trust others when you don’t trust yourself.
Suspend disbelief for 75 minutes to watch this free on-demand video.
I’ll show you how to get your self-trust back (even though you don’t know it’s gone.)
I’m not messing around here. This is real, practical stuff that shows you what you need to trust yourself enough to do things YOUR way.
Watch this on-demand video now:
Whether it’s your first – or third time watching – I promise you’ll get something new out of it.
Mostly, the opportunity to start trusting yourself again.
Even though you don’t know that you don’t trust yourself. Because you won’t know it until you start trusting yourself again.
And when THAT happens, ooooh, watch out, World… that’s what I call doing Biz Happier, Not Harder.
I still keep her voice message so I never forget feeling like total crap.
A few year ago, a private client (we’ll call her Linda) called in a panic. We’d recently done a sales strategy VIP session but her sales were getting worse – not better.
Talk about feeling like a fraud. She paid me a pretty penny. What in the &*%@ had I done?!
(If you’ve ever had that experience, remind me to tell you about a great book that addresses the impostor syndrome.)
Fast forward three years to November 2014.
Another client (we’ll call her Deb) crafted her sales strategy for one of her services at my true. event last Friday.
The very next day, a prospect called her and she figured “I have nothing to lose by asking the questions I crafted at true.”
Deb closed the deal. And she did it at a 50% higher rate than she’d been charging. Earning back triple her true. investment within 24 hours.
So what happened with Linda three years ago? You remember. The one I thought I had totally screwed over.
I asked her to record a sales call so I could hear where things were going wrong.
And my, oh my.
Within the first two minutes, the prospect told Linda that she wanted to hire her. So she assumed the sale was “hers to lose.”
That, my friend, is the kiss of death.
So I gave her further coaching and she closed a sale that same day. And three more the next day. In fact, she closed $16,000 worth of business within just a few days of our course correction.
What’s the difference between “yours to lose” and “nothing to lose?”
It’s never “yours to lose.” Because it’s not yours. You don’t have it yet. How could you lose something you don’t own?
Having “nothing to lose” is shoving Fear and Doubt aside. Asking the tough (and thoughtful) questions. And getting hired more often because of it.
For the record, I also keep Linda’s NEXT voice message telling me she closed her next sale. The joy in her voice is music to my ears.
Listening to the contrast between her two messages has gotten me through some very low times over the past few years.
They’re my reminders to always keep my clients’ best interests in mind. That I’m human. And that my sh*t works when my clients bust through their Fear and actually follow through.
I hope you keep a “win” file (voice, email, notes) to remind yourself that you’re pretty darn remarkable too. Especially during the times you feel like a fraud.
What do you have to lose?!
p.s. Got selling stories in addition to “losing?” Click to check out this old blog post on the topic. (Go ahead and have a giggle about my old hairstyle while you’re there.)
Take the business True or False quiz.
This is one of my favorite games because there’s no middle ground. The answers are black and white.
Darling, if you answered True to any of these questions and don’t have a solid plan that feels true to you, get your sweet self some support!
Grab you copy of the Top 5 Ways to More Fun, Freedom and Profit In Your Service Business (bonus: you can ditch the one-size-fits-none blueprints!)
For this open Q&A session, we started off talking about the 4Ds of business model design with emphasis on defining who your ideal clients are and what you and your company do for them.
Then I fielded your questions about business model design, messaging, marketing and sales strategy. Watch the video below to catch what you missed.
Before I started my Guru Detox a few years back, I found myself sitting in California at yet another pitch fest with 250 of my fellow entrepreneurs.
I felt so lucky to have gotten a VIP ticket for only $147 for this 3-day event. What a steal!
In hindsight, I know that the stealing had already begun.
I had just moved to New York City a few weeks before. I was exhausted. And jet lagged.
And disappointed by a $13,000 letdown I had with the event host a few weeks earlier. (Remind me to tell you about that another time. Aye!)
I took a LOT of notes over those three days. There was a lot of good info, although a bit confusing because it was presented in a way that was hard to make sense of how it all fit together.
And I met some really cool people. A guy from the UK who knows a thing or two about evolutionary psychology. A woman who’s become a business celebrity since we met. And a colleague I was excited to finally meet in person.
After the offer was made for the host’s $25,000 MasterMind and the appropriate amount of time had passed to swoop up as many sales as possible (I’ll tell you about the Guru Event Formula someday too), there were a series of guest speakers who did 90-minute talks and made a pitch for a program they were offering.
I found myself
in a trance
in the back of the room
pulling out my
to buy a
that I have never used.
I may as well have burned the money.
And the story doesn’t end there.
I bought a $1000 program that weekend too.
Which I did implement about a year later. It brought in no additional revenue over previous launches. And demolished my relationship with my community in a matter of 4 weeks. More on that another time. Sigh.
You might have done the math and wonder why I didn’t name this “my $2,647-plus-travel-and-hotel mistake?”
Hell, we could call it my $17,500 mistake. My $500 mistake. My $10K mistake. Take your pick.
It’s because I knew the event would be carefully designed for me to buy stuff. And I had no business spending a dime on a DIY program that wouldn’t immediately generate sales for me. And I mean PRONTO because I had just moved to a city that doubled my cost of living!
What can you learn from my mistakes?
1. Know the game going in.
Most (not all) events are designed to sell you something. If you justify that the cheap-o event is a networking and learning opportunity, but you walk away without a new client or an actionable plan to make money in your business without having to spend more money, was it really worth your time?
I don’t need to tell you that it’s not okay to not make money in your business. Or do I?
2. Tune in to how you learn best.
That program sitting on my shelf might have saved me tens of thousands of dollars or rescued me from certain doom if I could only get myself to implement it. But. I. Hate. Self. Study. Programs. I don’t buy them anymore because I recognize I’m a people person and I want direct access to the coach or creator of the program. Give it to me live, baby!
3. Own your decisions.
Was it their fault I bought their stuff and bombed it? Hell no! Bravo that they can sell so effectively from the stage!
Was it my fault I bought their stuff? Abso-flipping-lutely.
Learning from other people’s mistakes is a LOT less expensive – so if I can open your eyes in a way that keeps you from screwing up royally like I have along the way – I can live with my mistakes.
If’ you have a limited budget and learn best in an interactive environment, check out the one-day, pitch-free true. event on November 7 in NYC. We’ll create an actionable plan for you to sell more of a program, package or service you currently (or want) to offer. Let’s rebuild that nest egg, Sister. Save your seat here: http://thetrueevent.com
Unsolicited comments from two fellow entrepreneurs on Monday sealed the deal for me.
Erin Huggins said, “I’ve been in business 15 years and I’ve never heard of some of this stuff you teach.”
Mia Redrick, The Mom Strategist® is another grizzled entrepreneur who summed it up in one word: “Substantive.”
They were referring to the videos that I create for you and other small business owners about how to design your business model, position yourself as a thought leader, create marketing strategy and how to sell.
I spend several hours each week developing content that’s relevant to service-oriented entrepreneurs. All in the spirit of making sense of business – so you can enjoy your life.
If you’ve missed out lately, I’m using this week to get you back in the saddle before I release more content for you.
You can find a few favorites on my YouTube channel:
And I’m going to be doing more and more video subscribe to my YouTube channel while you’re there. That way won’t miss the next couple of videos I’m creating specifically for service-based entrepreneurs about business model and sales strategy.
In the coming weeks, I’ll be talking about:
- Overcoming Sales Objections
- Business Model. The Biggest Mistake Small Business Owners Make.
And if you have ideas for topics you want me to cover, leave it in the Comments below and I’ll do my best to accommodate you!
It happened again.
During a Money Momentum session with a new client, I asked how her clients benefit from working with her.
And with all the love and respect I have for her, here’s what I heard…
And she’s no exception. I’m even guilty of it when I get really lazy. Or am in a hurry to bang something out.
Darlings, (I’m talking to myself too 🙂 you MUST be able to articulate the benefits your deliver so that your clients understand your amazing value!
And quite frankly, what you think it is, usually isn’t what it REALLY is.
Don’t make them do all the hard work and try to piece it together or they’ll never buy from you. Well, hardly ever. Even a blind squirrel finds a nut.
I shot a short video for you to tell you my simple, but not always easy trick for NAILING your benefits.
Do it. And keep at it. I promise you it’ll pay off.
Click below to watch the video… And then post a Comment to tell me the benefits of working with YOU!
Tags: biz truth, business coaching, carolyn herfurth, entrepreneur, evolve accelerator, how to close a sale, sales coaching, small business, small business coaching, the biz truth, the biztruth, the true event, your business your way