March marked my sixth anniversary since I question_mark_black
launched The Biztruth. 

Those first few years were quite a shock after a relatively cushy and predictable 7 years of owning my franchise!

Yes, it’s been quite a ride.

And looking back, there were two things that initially stunted my business growth and personal happiness when I launched.

And I notice those same things with many of the women entrepreneurs I meet so I want to share them with you.


1. Women feel the need to ask others for permission.

From their spouse. Coaches. Peers. Friends. Mailman. Butcher…

I’ll never forget the time I asked my “millionaire mentor” what he thought about me creating a web tv show that would’ve gotten me a bunch of visibility early on. He flat out told me “no don’t do it.”

Ummmmmm… why in the world would I let HIM decide for ME?

Sigh… because I didn’t trust myself.

How do you expect your prospects and clients to trust you if you don’t even trust yourself?

That’s the question I had to ask myself because I had overwhelming evidence in the form of the next problem…


2. There’s not a single entrepreneur who’s not looking for more clients.


We spend all sorts of time and money on programs hoping for an instant and BIG payoff.

But when it doesn’t work, we lose trust in ourselves to make good decisions.

It’s a vicious circle.

Once I was able to pull my head out of my ass (Sorry, Dad. I know you’re reading this, but it’s true!) and look clearly at the real keys to strategically building my business, everything changed for the better.

If you want to learn more, I wrote a brief that explains what to do to get more clients and gain a fresh level of self-trust.It’s something different that’ll make you question what you’ve been told about how to get more clients.

It’ll challenge your assumptions. 

And it’ll explain what to do about it.

Once you master the five things you’ll learn in this brief, you’ll stop asking others for permission.

Because your level of self-trust will be locked in.

You can download this free brief using the link below:

http://thebiztruth.com/mcp

Knowing this stuff 6 years ago when I moved into this wild West of business sure would’ve been a time, money and heartache saver – so I hope you take a moment to read it.

And a lifetime living it.

Wishing you many happy and prosperous anniversaries in YOUR business!

p.s. You’ve got to know this stuff before you hire one more coach, join one more mastermind or buy one more program: http://thebiztruth.com/mcp

 

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We believe happiness is a choice you make.

And because we’re big fans of doing biz happier — so you can live happier — we’ve compiled a dozen ideas to create greater happiness in business.

[Sadly, a whopping 74% of entrepreneurs admit to being unhappy with their business. Being unhappy at work affects the rest of your life — which in turn affects your business. It’s a vicious cycle!]

If you’re ready for more happy, keep reading and click away!

 

[ctt tweet=”Happiness is a choice you make.  #chooseyourhappy #happiness” coverup=”cQGcH”]

 

Start your day on the right note by waking up to your favorite song.
Michael Strahan, host of “Live with Kelly and Michael” and author of “Wake Up Happy” sets his morning alarm to play “Lovely Day” by Bill Withers.

Another option?  Check out Pharrell’s 24hoursofhappy! (note: it’s temporarily on the fritz – check back again!)


Write your goals* every morning
to remind yourself why you’re doing what you do. Make a list of things you want, dream and fantasize about in your favorite notebook. And journal about what you’ll do with all the money and fame you’ll have someday.

* Writing your goals improves the odds you’ll achieve them by 42% according to a study by Dominican University of California.


Change your “fear stories” to “love stories.”

Afraid to call a potential client? Reframe your thoughts from “what if they reject me?” to “they’d be lucky to work with me!” Or “there are plenty of fish in the sea!”

HINT: Think about what you would tell a friend if she were in your shoes and tell yourself that 🙂

 

Build your confidence with a “brag sheet” celebrating your accomplishments.
What magic do you spread? What’s unique about you? What achievements made you who you are today?

Print this beauty to give yourself the credit you deserve as a reminder of your purpose – and that you’re meant to serve others.

Don’t hold back!

 

Remind yourself what fresh air smells like.
Enjoy an afternoon escape to nature* and dream about what your business could be like.

Better yet, invite a colleague who will help you dream even bigger.

 

Do business in a way you LOVE!
Stop working so hard to squeeze yourself into a generic business model. You’ll “biz happier” when you do things your way.

Click to learn how to create a framework that’s unique to you.

 

Pay it forward.
You have more abundance than you might think. Donate a fraction of your revenue to people and causes that feed your spirit. It demonstrates faith that all will be well. If committing to a percentage feels like too much, start by leaving a random $5 (or $1) bill for someone to find.

 

Take a nap.
It’s been proven to increase your productivity by 34%!

 

Volunteer a few hours a month.
Teach English as a second language. Work at a pet shelter. A nursing home. Community garden. There are plenty of in-person and virtual options to choose from.

You’ll brighten someone’s day. And it will remind you what’s important in life.

 

Host a happy hour in your home or some other special space.
(I love my NYC patio for this.) Invite your existing clients and ask them to invite their colleagues for a fun networking session.

And if money’s tight, make it potluck!

 

Amp up your creative juices by learning something that’s not work-related.
Skiing. Sailing. Belly dancing. Photography. Singing. Sword fighting. Rock climbing. Playing guitar. Juggling. Fire eating…

(Probably not all at once, though 😉

 

Choose your happy.
Yes, it’s a choice!

And as an entrepreneur, you have the freedom to choose how you design and run your business.

Access this free webinar to learn how to “Biz Happier, Not Harder”

You’ll infuse fun, flow and freedom into your life —by injecting it into your business.

 

Want even more happy?
Be the first to know when we have more ideas to share with you at www.chooseyourhappy.lol.

 

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I’m still plugging away on assembling a special idea generator for curing those moments (days, weeks, months…?) to get you out of feeling “UGH” and into happy in your business.

Looks like it’ll be ready next Wednesday so keep your eyes out for it.

And since I’m taking a lifetime to finish up this article and don’t have a regular newsletter for you today, I wanted to bring an oldie but goodie out of the archives for you.

I believe this was the second or third video I ever did over six years ago… and was the precursor to The Biztruth.

I guarantee you’ll get a laugh out of it (especially at :55) so enjoy!

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Do you effectively share client results with your potential clients?

I knooooooooooow you’ve got people who rave about how you’ve helped them. Sure, maybe it’s only one person right now. I bet if you dig a little deeper, you’ve got some grateful clients who would be happy to sing your praises.

In this video, I’ll walk you through three steps that make for a better testimonial.

It’s a great confidence builder. And the bonus is that you can take those results and pluck out the true value you deliver – so when you’re better able to help your prospects identify with the results they can expect from working with you.

Watch the video – then visit thebiztruth.com/results to see how testimonials can be done in both video and written form.

Go you.

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Although a New Year is symbolic of new beginnings, we can begin anytime we want!

I originally posted this on January 1, 2014 and want to share it with you again at the start of our new year. Welcome 2016!

Click the player below to see and hear the reading of this thoughtful and encouraging book, Beginnings. 

If you want to download this onto your audio player, here’s the MP3 link:

http://ds1.downloadtech.net/cn1086/audio/74248588681282-001.mp3

 

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I’ve made more than one stupid-ass business mistake in my 13 years as an entrepreneur.


The business mistake I share in this video ranks right up there in my Top 10.


All because I didn’t tune into my truth.


Watch the video below – and learn from my mistakes. (They’re cheaper that way.)


And be sure to take advantage of my free REFLECT inventory to evoke insight and identify your biggest opportunities for growth going forward.

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Have you noticed that the number of digital offers has increased drastically as we head into the holidays?!

 

I was floored to see that Amazon’s Cyber Monday sale involved unlocking a new offer every 5 minutes. Every. Five. Minutes!

 

You may have even offered a Black Friday, Small Business Saturday, Cyber Monday – or some other variation of an online sale to your community as well.

FlatScreen_TV

  

But as a service based entrepreneur, your value may be less obvious to your prospects than that 55″ TV they KNOW is a bargain at $199.

[ctt title=”Your value may be less obvious to your prospects than a huge flat screen TV they KNOW is a bargain at $199.” tweet=”Your value may be less obvious to your prospects than a huge flat screen TV they KNOW is a bargain at $199 http://ctt.ec/xJa0f+” coverup=”xJa0f”] 

  

Whether you’re selling online or offline – it’s critical to articulate and OWN your Value.

 

Knowing how to communicate the real value and outcomes you deliver makes the decision so much easier and faster for your prospects.

 

I’m not talking Features – like “it arrives in a red box with a bow.”

 

And I’m not talking “lazy” Benefits – like “you’ll be more successful” or “you’ll make more money.”

 ChristmasCookies

I’m talking about your true Value – like “you can go crazy on the Christmas cookies without feeling an ounce of guilt and still look fabulous in your bikini on your Fiji vacation!”

 

When you’re able to articulate your true value, you land more clients in less time.

 

You’ll spend less time networking at luncheons held in windowless hotel meeting rooms.

 

And be freed up to join that yoga studio so essential to your health and sanity.

 

Who’s happy now?

 

You. Your family. And your clients.

 

If you need help in this area, I’ll teach you how to articulate your real, unique and true value in just half a day.

 

I’ll even do it for free. 

 

Belly up for my live true.sales training workshop in NYC on Tuesday, December 8 by requesting your seat using the link below!

 

http://thebiztruth.com/true/sales

 

You’ll learn three simple moves that make every single sales situation a lot more palatable (if you hate them), powerful (because you’ll more confidently articulate your value) and profitable (because you’ll close more opportunities!)

 

Whatever you do, be sure to know how to best articulate your true and unique value as you head into your next sales situation – because you’re worth it!

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I booked a trip to Paris two months ago. I’m scheduled to fly there Friday evening. One week after the horrific terrorist attacks.

I’ve been asked repeatedly if I’m going to cancel my trip.

The short answer is no.

This video explains why I’m still going.

And more importantly, why it’s relevant to you, the Entrepreneur.

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How to close more sales with your best prospects is one of the biggest conundrum service-based entrepreneurs face.

In this video, you’ll learn the three ridiculously simple steps to follow so that you are confident when it’s time to wrap things up.

And if you’re not even sure how to put yourself in a position to close, join me for true.sales in NYC on December 8. It’s a free half-day sales training for women entrepreneurs designed to help you articulate and own the real value you deliver to your clients so they’re more likely to hire you. Request your free seat now.

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Wednesday, October 28, 2015 marked my 13 year anniversary as a business owner. What an adventure it’s been!

I’m putting my biggest mistakes under the microscope – because I have my mistakes to credit for what I’ve achieved the past 13 years!

(And I’m cracking up at the headshots along the way, so had to include those for comic relief. I haven’t changed a bit, have I?)

2002

Year 1
Co-chaired a huge charity event. I raised hundreds of thousands of dollars for the non-profit – while my own revenues were only $20,000. 🙁

[ctt title=”Think twice before taking advantage of your lifestyle business if you haven\’t earned it yet.” tweet=”Think twice before taking advantage of your lifestyle business if you haven’t earned it yet. http://ctt.ec/Bf9vr+” coverup=”Bf9vr”]

Year 2

I hated picking up the phone to call prospects because I had an enormous fear of rejection.

[ctt title=”Any rejection you receive from a prospect isn’t personal. It’s a reaction and reflection of their own beliefs.” tweet=”Any rejection you receive from a prospect isn’t personal. It’s a reaction and reflection of their own beliefs. ttp://www.thebiztruth.com/mindset-priorities/13-years/” coverup=”2RD5m”]

PR2-M

 
Year 3

Had second thoughts about skydiving. Jumping out of an airplane was a good business lesson for me. To paraphrase Darren Hardy of Success Magazine, “it only takes 20 seconds of courage to break through your fears.”

[ctt title=”The anticipation of doing something new creates more fear than the act itself. Do it anyway!” tweet=”The anticipation of doing something new creates more fear than the act itself. Do it anyway! http://ctt.ec/ej2ZA+” coverup=”ej2ZA”]

 
 Skydiving

Year 4

Believed that a franchise coach with another firm was a competitor. Nobody who likes my style would ever work with him – and vice versa. But I still found myself bristling whenever I was around him. And even stooped to his level whenever we were in the same room. Ugh.

[ctt title=”There\’s no need to feel threatened by perceived competition. Own who you are and know that there\’s plenty for everyone.” tweet=”There’s no need to feel threatened by perceived competition. Own who you are and know that there’s plenty for everyone. http://ctt.ec/F3UU3+” coverup=”F3UU3″]

Year 5

Allowed a business colleague’s jealousy make my life a living hell. She thought my franchise book gave me an unfair advantage over the other franchise coaches in our area so she fought against me using my book to promote the franchise expo I co-founded. An expo that benefited everyone. Including her.

[ctt title=”Don’t get caught up in other people\’s pettiness or bend over backwards to please them. You never will! ” tweet=”Don’t get caught up in other people’s pettiness or bend over backwards to please them. You never will! http://ctt.ec/Seadh+ via @carolynherfurth” coverup=”Seadh”]

HerfurthC2515_web

 
 
Year 6

Damaged my relationship with a dear family member over a business decision. As honest and “right” as I believed my intentions were, she felt betrayed. And even though I quickly abandoned what she felt I was doing wrong, it’s taken years to repair the relationship.

[ctt title=”Acknowledge, accept and apologize for what they\’re feeling in that moment, regardless of how “right” you believe you are.” tweet=”Acknowledge, accept and apologize for what they’re feeling in that moment, regardless of how “right” you believe you are. http://ctt.ec/hf727+” coverup=”hf727″]
Year 7

Paid a “business” guru $85,000 cash to help me create my 7-figure venture. Lots of gory details. Suffice it to say that didn’t happen. I fell waaaaaay backward in revenue, not forward.

[ctt title=”Don\’t hand over your power with your credit card. ” tweet=”Don’t hand over your power with your credit card. http://ctt.ec/9Ta5a+ via @carolynherfurth” coverup=”9Ta5a”]

IMG_3784

Year 8
Walked away from my multiple 6-figure business without trying to sell it. And to compound the mistake, I got out before I was clear on the business model for my next venture. Talk about taking a leap without a net!

[ctt title=”Stop with the magical thinking, already! Be clear on your revenue strategy. Always. ” tweet=”Stop with the magical thinking, already! Be clear on your revenue strategy. Always. http://ctt.ec/hb41v+” coverup=”hb41v”]

 
 
Year 9

Tried to make an offer like the gurus do during one of my live events. It was sold out. The room was filled with my ideal clients. When I made my offer, you could’ve heard a pin drop. Calling it an epic, embarrassing disaster would be the understatement of a lifetime.

[ctt title=”Understand how you\’re naturally wired. Don\’t try to sell like someone you\’re not.” tweet=”Understand how you’re naturally wired. Don’t try to sell like someone you’re not. http://ctt.ec/05b8K+” coverup=”05b8K”]

 

C Blue Dress 3

Year 10

Faithfully followed a “6-figure launch” blueprint and pissed off my community. It felt wrong, but I did it anyway because I thought (or hoped) her promise would come true! I made less than previous launches and my open rate plummeted by half. 

[ctt title=”Trust your instincts, despite how expert the advice appears. But be sure you know the difference between fear and intuition.” tweet=”Trust your instincts, despite how expert the advice appears. But be sure you know the difference between fear and intuition. http://ctt.ec/8fJ6u+” coverup=”8fJ6u”]
Year 11

I almost walked away from The Biztruth weeks before I started my first mentorship program (now called Evolve Accelerator.) Even though my clients were getting great results from my sales training, I was frustrated trying to recover from my financial mess after my guru addiction. I wasn’t convinced that my new program would improve my financial situation.

[ctt title=”It’s darkest before the dawn. You have it in you to make a tremendous impact.” tweet=”It’s darkest before the dawn. You have it in you to make a tremendous impact. http://ctt.ec/523FU+ via @carolynherfurth” coverup=”523FU”]

IMG_7824

 
Year 12

Hosted a live event without making an offer to help them further. Women flew in from all over the country. They loved what they learned. There were major breakthroughs. And yet, there was more work for them to do.

 
[ctt title=”It’s our responsibility that if our prospects want more, we have more value for them.” tweet=”It’s our responsibility that if our prospects want more, we have more value for them. http://ctt.ec/PGX7d+” coverup=”PGX7d”]
 
Year 13

Thinking that the first 13 years were filled with mistakes! I continue to learn more and more every day – and love every moment!

[ctt title=”Mistakes are turn signals. It means we\’re in action. They guide us where we need to go. ” tweet=”Mistakes are turn signals. It means we’re in action. They guide us where we need to go. http://ctt.ec/al2g9+ via @carolynherfurth” coverup=”al2g9″]

I wouldn’t trade my 13 years of mistakes for anything* because they’ve allowed me to grow by leaps and bounds and made me who I am today. Thanks for being along for the adventure.

Here’s to 13 more!

* Unless he’s tall, dark and handsome!  😉

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