I joined a new training program yesterday.

DecideThis coach had an interesting business model I haven’t seen before. And even though I have a lot of balls in the air – I knew I’d never enroll if I waited for things to cool down.

Because it never does. And we kid ourselves into thinking we’ll think about it and get back around to it later. But don’t.

Well, I don’t, anyway.

What does “I want to think about it” mean?

Let me get out my Webster’s Ambivalent-English Dictionary.

The official definition is,

When you try to convince yourself that you’ll think about a decision but you end up putting out the next fire instead; then forget about it and keep doing the same sh*t with different packaging thinking you’re doing something different; and stay stuck in the same pattern you’ve been in since you started your business – even though you’re not even really aware that you keep repeating this pattern over and over and making yourself miserable.

What’s that look like in real life?

  • You join yet another accountability group with your smart, lovely friends who also have struggling businesses
  • You limit your professional development to free webinars, handouts and videos
  • Or you buy another self-study program, convincing yourself you’ll make time to do it, but don’t
  • You have several new exciting things underway all at once “because this time it’s gonna work” – and when they all flop you scratch your head wondering why things still aren’t working for you
  • You dither and don’t make decisions

In fact, in the 2 years I’ve been running Evolve Accelerator, I’ve had at least a dozen people tell me, “I’ll join the next one.” Or “I’ll enroll in the Fall when the kids are back in school.” Or “Catch me in March when I get this certification done.”

But they don’t join even though their problem hasn’t been solved or their self-sabotaging patterns broken. In fact they’re often in a worse position.

Decide which club you want to be in: Ditherers or Doers

I’m miserable when I dither. I can’t stand that feeling of being at a standstill and not creating fresh value for myself and my clients. And I’ve done my share of dithering over the years.

That’s why I joined that program yesterday before we were off the phone. It’s a few thousand dollars so we’re not talking peanuts. And there’s a chance the program could be full of crap.

But if I don’t continue expanding myself and finding new ways to do business, why would entrepreneurs hire me? They look to me for ideas and resources. And out of the box thinking. And my spin on how a mishmash of stuff could fit together to create something really unique and true to them. And that’s what they’ll continue to get from me.

I had to make a decision.

This time I chose Doer instead of Ditherer.

Curious to hear what you’re doing or dithering right now?

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The truth is… commitment is measured by actions, not promises.

Having worked with thousands upon thousands of entrepreneurs over the past 10+ years, I’ve heard a lot of “talk”.

People talk about what they’re going to do in their business – and they might even believe themselves – myself included. Yet they don’t take the actions necessary to follow through on their words so their promises mean nothing.

This behavior will kill your business. And quite possibly bury you.

It sends YOU (and The Universe – if you’re woo woo) the underlying message that you don’t keep your word. Eventually your words become hollow even to you, and you put yourself in a circular loop of “all talk and no action”.

So the next time you’re tempted to talk about what you’re “gonna do”, stop and figure out if you’re truly committed to it. Or save your breath.

Dare to stop talking about it and go do your thing.

Comment below to let us know your thoughts on this Truth & Dare.

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Only 12% of trainers, coaches, speakers and consultants will ever reach $100,000 in revenue. According to the U.S. Department of Commerce, the average earnings of a self-employed woman are approximately 55% less than their self-employed male counterparts.

These bleak statistics are due, in large part, to the resistance that women have to selling their services. And because 95% of women start up their ventures using their own funds, they are putting their family’s financial security at stake.

But now, there is something they can do to about it. Carolyn Herfurth, founder of TheBiztruth.com has developed a guaranteed approach for consistently closing 70-80% of potential clients no matter what service is being offered. She’s been using her 5-step sales training solution for over 10 years and it still works, even now.

As a Business Development Strategist and founder of TheBiztruth.com, Carolyn has the secret to generating 4-, 5- and even 6-figure sales through one-on-one sales conversations. She says, “your website can go down, your business cards can go up in flames, and if you know how to really connect with your potential clients with a direct and personal sales conversation, you’ll always enjoy a thriving business.”

It all revolves around the “art of the ask”, Carolyn says. Too many entrepreneurs believe that it’s their job to convince the prospect to do business with them. This is a surefire way to push prospects away, so Carolyn teaches small business owners how to engage and earn their prospects business by crafting thoughtful questions that create a collaborative conversation, instead of a one-sided pitch.

Her online sales training class for service entrepreneurs, The Art & Soul of Successful Selling: How to unlock hearts to create an endless flow of clients you adore, is free with limited availability. When participants sign up, they’ll learn the 5 hidden reasons that interfere with their willingness and ability to sell, discover a surefire fix for turning around the number one sales conversation glitch, learn Carolyn’s 5-step approach to engaging and earning a prospects’ business, and see how to elevate their confidence – particularly for the service-based entrepreneur.

“Too many service-based entrepreneurs stop selling before they start. And when they do engage in a sales conversation, they ask questions that do nothing to set them apart so their prospects aren’t compelled to hire them”, says Carolyn. “Their heart is in the right place, but their selling skills aren’t.”

Carolyn has an impressive record for success. Just ask her clients. Many of whom were closing sales less than 40% of the time. That is, until they met Carolyn.

Bryn Johnson of Bryn Johnson Consulting once closed 15% of her potential clients and now consistently signs 90%. In fact, she recently landed a $30,000 contract with an ideal client doing what she loves.

Listen to a free online sales training class about The Art & Soul of Successful Selling: How to unlock hearts to create an endless flow of clients you adore. Visit www.thebiztruth.com/freecall/art.

 

Carolyn Herfurth, Business Development Strategist is the founder of TheBiztruth.com and the author of “Shut Up, Sell More: 10 Things to Never Ever Say in a Sales Conversation”. An entertaining speaker, consultant and trainer, Carolyn has played a hand in the launch of 100 businesses, and the growth of hundreds more. She’s helped service entrepreneurs fill their practices and programs and gain a calm confidence about something that used to make them shake in their shoes. For information about her private coaching, business development strategy or in-person workshops and sales training, visit www.thebiztruth.com.

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