The truth is… commitment is measured by actions, not promises.

Having worked with thousands upon thousands of entrepreneurs over the past 10+ years, I’ve heard a lot of “talk”.

People talk about what they’re going to do in their business – and they might even believe themselves – myself included. Yet they don’t take the actions necessary to follow through on their words so their promises mean nothing.

This behavior will kill your business. And quite possibly bury you.

It sends YOU (and The Universe – if you’re woo woo) the underlying message that you don’t keep your word. Eventually your words become hollow even to you, and you put yourself in a circular loop of “all talk and no action”.

So the next time you’re tempted to talk about what you’re “gonna do”, stop and figure out if you’re truly committed to it. Or save your breath.

Dare to stop talking about it and go do your thing.

Comment below to let us know your thoughts on this Truth & Dare.

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Only 12% of trainers, coaches, speakers and consultants will ever reach $100,000 in revenue. According to the U.S. Department of Commerce, the average earnings of a self-employed woman are approximately 55% less than their self-employed male counterparts.

These bleak statistics are due, in large part, to the resistance that women have to selling their services. And because 95% of women start up their ventures using their own funds, they are putting their family’s financial security at stake.

But now, there is something they can do to about it. Carolyn Herfurth, founder of TheBiztruth.com has developed a guaranteed approach for consistently closing 70-80% of potential clients no matter what service is being offered. She’s been using her 5-step sales training solution for over 10 years and it still works, even now.

As a Business Development Strategist and founder of TheBiztruth.com, Carolyn has the secret to generating 4-, 5- and even 6-figure sales through one-on-one sales conversations. She says, “your website can go down, your business cards can go up in flames, and if you know how to really connect with your potential clients with a direct and personal sales conversation, you’ll always enjoy a thriving business.”

It all revolves around the “art of the ask”, Carolyn says. Too many entrepreneurs believe that it’s their job to convince the prospect to do business with them. This is a surefire way to push prospects away, so Carolyn teaches small business owners how to engage and earn their prospects business by crafting thoughtful questions that create a collaborative conversation, instead of a one-sided pitch.

Her online sales training class for service entrepreneurs, The Art & Soul of Successful Selling: How to unlock hearts to create an endless flow of clients you adore, is free with limited availability. When participants sign up, they’ll learn the 5 hidden reasons that interfere with their willingness and ability to sell, discover a surefire fix for turning around the number one sales conversation glitch, learn Carolyn’s 5-step approach to engaging and earning a prospects’ business, and see how to elevate their confidence – particularly for the service-based entrepreneur.

“Too many service-based entrepreneurs stop selling before they start. And when they do engage in a sales conversation, they ask questions that do nothing to set them apart so their prospects aren’t compelled to hire them”, says Carolyn. “Their heart is in the right place, but their selling skills aren’t.”

Carolyn has an impressive record for success. Just ask her clients. Many of whom were closing sales less than 40% of the time. That is, until they met Carolyn.

Bryn Johnson of Bryn Johnson Consulting once closed 15% of her potential clients and now consistently signs 90%. In fact, she recently landed a $30,000 contract with an ideal client doing what she loves.

Listen to a free online sales training class about The Art & Soul of Successful Selling: How to unlock hearts to create an endless flow of clients you adore. Visit www.thebiztruth.com/freecall/art.

 

Carolyn Herfurth, Business Development Strategist is the founder of TheBiztruth.com and the author of “Shut Up, Sell More: 10 Things to Never Ever Say in a Sales Conversation”. An entertaining speaker, consultant and trainer, Carolyn has played a hand in the launch of 100 businesses, and the growth of hundreds more. She’s helped service entrepreneurs fill their practices and programs and gain a calm confidence about something that used to make them shake in their shoes. For information about her private coaching, business development strategy or in-person workshops and sales training, visit www.thebiztruth.com.

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We’ve spent the past four weeks walking through the various culprits that contribute to why you don’t get all pumped up about the most important lifeline of your business… selling.

Today we address the fifth reason and walk through a simple 5-step solution to this issue.

If you’ve missed the first four videos about P.I.M.P.S., you can link to them here:

Culprit #1 – http://www.thebiztruth.com/mindset/5-reasons-you-resist-selling/
Culprit #2 – http://www.thebiztruth.com/mindset/sales-resistance-culprit-2/
Culprit #3 – http://www.thebiztruth.com/mindset/ever-been-tricked-cornered-or-cajoled
Culprit #4 – http://www.thebiztruth.com/mindset/who-are-you-to-say/

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There’s a certain vulnerability that goes with selling your “self”. Believe me on this one. Not only was I was the poster child for this phenomena when I started my first business, I’ve witnessed this behavior in virtually every client I’ve worked with over the past 10 years as a small business owner myself.

This extra layer of head trash contributes to the fourth culprit of why entrepreneurs don’t get all jazzed up about selling and might be interfering with your business success.

If you’ve missed the first three videos about P.I.M.P.S., you can link to them here:

Culprit #1 – http://www.thebiztruth.com/mindset/5-reasons-you-resist-selling/

Culprit #2 – http://www.thebiztruth.com/mindset/sales-resistance-culprit-2/

Culprit #3 – http://www.thebiztruth.com/mindset/ever-been-tricked-cornered-or-cajoled

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There are five reasons entrepreneurs don’t jump out of bed each morning EXCITED to get out there and sell their services.

The reason it’s so important for you to understand these five culprits is because sales are the lifeblood of your business and if it’s an activity you resist, it’s tough for your biz to grow.

This video addresses the second reason. This one has to do with everyday influences that impact our perception of what selling is all about.

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You see that one of your favorite clients is on your schedule for an appointment tomorrow morning. You’re excited because he’s the one who always…

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Do you ever get on such a roll when you’re trying to make your point that you don’t even know what’s coming out of your mouth sometimes?

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One thing can make or break your business. And I’m going to surprise you by saying, it’s not “sales.”

It’s what leads to sales:  It’s relationships.

I call it: Client Chemistry… which sums up the “Know, Like and Trust” factor.

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You make your recommendation to your prospect and give him your price.

There’s a moment of silence a then a BIG GULP!

The question is… which one of you is doing the gulping?

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Before moving to New York, I made regular trips to visit my sister here.

First, I was a tourist. Then progressed to being a visitor.  And now I’m a resident.

Check out how this relates to sales in your business…

On the first couple of trips, it was all about the sight seeing… the Statue of Liberty, Empire State Building, MOMA, eating out every meal…

I would whirl around, check it out and move onto the next tourist site.

After awhile, I felt less obliged to spend all of my time exploring the tourist sites and became, what I would consider, a “visitor”.

Between going to shows and museums, we started to poke around neighborhood street fairs, run errands and order takeout. I slowed down just a bit.

Now that I’m a resident, I’m connecting with other New Yorkers and making friends.

I’m working in my garden, walking to the grocery store and going for long bike rides.

Even though I have always lived life at a pretty fast pace… I’m being more conscious of building a relationship with my new neighborhood and actually slowing down to get to know the city better.

What does this have to do with sales, you ask?

Think about the sales conversations you have and identify which of those three would describe your prospect…

A tourist is a quick in & out, onto the next “site”.

In your biz, they’re the people who are currently on the sidelines and not quite ready to invest more than their time… so they take in all of the free content they can get.

Like watching this blog for tips and taking free teleclasses.

A visitor is still curious like a tourist, but slows down a bit to get to know a different side of things because she’s looking for growth and new experiences.

In business, these are people who are beginning to invest in themselves with low to mid-level programs that provide some direct interaction for short periods of time…like my SELL Event or Bootcamp.

A resident makes a higher investment in herself, because she’s made a longer-term commitment to really “move in” to her business and the programs that support her fully embracing that mindset.

In my business, these are the entrepreneurs who have more access to me on a more intimate, focused basis. Like my VIP clients or the folks in my invitation-only “Sales Confidence” mentorship progam.

So think about the sales conversations you’re having and identify which of those three would describe your prospect based on your different levels of programs.

And which of those three would describe YOU based on what sort of investments you’re making in your own biz?

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