Although a New Year is symbolic of new beginnings, we can begin anytime we want!

I originally posted this on January 1, 2014 and want to share it with you again at the start of our new year. Welcome 2016!

Click the player below to see and hear the reading of this thoughtful and encouraging book, Beginnings. 

If you want to download this onto your audio player, here’s the MP3 link:

http://ds1.downloadtech.net/cn1086/audio/74248588681282-001.mp3

 

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As entrepreneurs, we hope for great results because we put forth so much effort.

And it’s likely you’re always working to improve results.

Yet, familiar frustrations are…

I’m not meeting enough good prospects at all of the networking events I’m attending.

I’m having great sales conversations, but I can’t seem to close them.

I feel like I’m trying so many ways to meet potential clients online, but nothing is working.

Why is this happening?

Well, we don’t know yet.

It probably feels squishy. 

In this video, you’ll gain perspective on action versus activity.

And I’ll give you a free action tracker tool to help you improve your results.

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Running your small business requires a lot of effort. And you’re either a sprinter or a marathoner.

Which one are you? And how do you adjust to energy bursts or endurance lulls?

Email me if you want to explore ways you can get in better shape as you run your business.

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If you want to position yourself as a thought leader in order to stand out from the crowd, there are 3 non-negotiable steps to putting yourself on that path.

Watch the video below to build your reputation so that it becomes a matter of when, not IF people hire you.

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Tom Cruise - IMAGE

Sofia came to me in tears.

She thought she had things under control. And then her biggest client canceled their contract which created a cash flow crunch.

“Now what? How am I going to make ends meet?” she asked. “I’m going to have to get a JOB!” She thought she had things under control.

Long before I launched The Biztruth, I helped people find and start franchises.

And franchises don’t come cheap. 

You have a franchise fee. Training, technology, possibly a lease and many other expenses. Not to mention working capital. And all sorts of other things that require moola.

As you might imagine, I spent a fair amount of time helping my clients figure out ways to fund their American Dream during those years. 100 of them!

Thankfully that comes in handy when an entrepreneur comes to me in tears like Sofia did.

Even though you don’t own a franchise, you still have a lot of expenses and surprises that require some quick action when sales are down.

Olivia’s situation was a little different. 

She’d invested tens of thousands of dollars in program and coaches but still hadn’t gotten herself or her business off the ground. Credit card bills were piling up. But she wasn’t ready to give up on her dream of making her business fly so she needed fresh options.

When I wrote my book about how to buy a franchise, funding was one of the many topics I covered. 

And when I started The Biztruth, I put together a report for the independent entrepreneurs – like Sofia and Olivia – who find themselves on the verge of busting loose but are broke.

It’s a report about 7 ways you can get funding in your business in 30 days. And I just updated it recently so want to share it with you today.

www.thebiztruth.com/funding

No need to opt-in. 

And feel free to pass it along to anyone in your circles who might need a boost.

Wishing you the best.

* Sofia and Olivia aren’t their real names. But their situations are VERY real.

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Unsolicited comments from two fellow entrepreneurs on Monday sealed the deal for me.

Erin Huggins said, “I’ve been in business 15 years and I’ve never heard of some of this stuff you teach.”

Mia Redrick, The Mom Strategist® is another grizzled entrepreneur who summed it up in one word: “Substantive.”

They were referring to the videos that I create for you and other small business owners about how to design your business model, position yourself as a thought leader, create marketing strategy and how to sell.

YouTube Channel

I spend several hours each week developing content that’s relevant to service-oriented entrepreneurs. All in the spirit of making sense of business – so you can enjoy your life.

If you’ve missed out lately, I’m using this week to get you back in the saddle before I release more content for you.

You can find a few favorites on my YouTube channel:

The secret nuance to closing more sales with integrity 

The secret to articulate your true benefits 

5 keys to avoid hairy business problems  

And I’m going to be doing more and more video subscribe to my YouTube channel while you’re there. That way won’t miss the next couple of videos I’m creating specifically for service-based entrepreneurs about business model and sales strategy.

In the coming weeks, I’ll be talking about:

  • Overcoming Sales Objections
  • Business Model. The Biggest Mistake Small Business Owners Make.

And if you have ideas for topics you want me to cover, leave it in the Comments below and I’ll do my best to accommodate you!

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It happened again.

During a Money Momentum session with a new client, I asked how her clients benefit from working with her.

And with all the love and respect I have for her, here’s what I heard…

Blah blah

And she’s no exception. I’m even guilty of it when I get really lazy. Or am in a hurry to bang something out.

Darlings, (I’m talking to myself too 🙂 you MUST be able to articulate the benefits your deliver so that your clients understand your amazing value!

And quite frankly, what you think it is, usually isn’t what it REALLY is.

Don’t make them do all the hard work and try to piece it together or they’ll never buy from you. Well, hardly ever. Even a blind squirrel finds a nut.

I shot a short video for you to tell you my simple, but not always easy trick for NAILING your benefits.

Do it. And keep at it. I promise you it’ll pay off.

Click below to watch the video… And then post a Comment to tell me the benefits of working with YOU!

 

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Oh, so young!

Oh, so young!

In my early 20s, my boss struck a deal for me to travel withAnthony Robbins’ team to all of his one-day events.

At first, I was in awe of his sheer size. Inspired by his message of personal power. Intrigued by the groupies.

I watched how Tony’s sales teams sold out his events in 3 different cities every six weeks. Created a frenzy. And did back of the room sales.

The guy clearly had the whole money making thing figured out.

In hindsight, what fascinates me most are the different paths Tony and my boss took after their days of working together selling Jim Rohn seminars in the 70s.

Tony wrote books, created info products and held seminars and retreats all over the world. My boss tried to build a business on one product with low margins without the sales volume to make it profitable.

Tony’s “power move” was to pound his chest. My boss’ “power move” was to rob Peter to pay Paul.

Tony earned millions. My boss was lucky to pay his mortgage two months in a row. Or pay me, for that matter.

When I work with clients today, I now realize how much I draw on what I learned from that experience.

There’s a huge divide between intentionally creating a business model that’s true to you, versus struggling and making things harder than they need to be.

And it’s something every entrepreneur gets to choose for himself. Or herself 🙂

I’ve done it both ways. And in hindsight, I can unequivocally tell you that getting intentional about what I wanted my business to do for ME and MY life has been the difference between my successes and failures.

If you want the tool that I use to do that, you can grab it here for free:

http://thebiztruth.com/4D

Lucky us that we have a choice in how we decide to do business!

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When you’re having a sales conversation, you may already know to focus on benefits, not features. And you may also know to ask questions to engage potential clients.

What you may not know is how to combine these two things to close more sales.

Watch today’s video for my approach that nets more clients for my clients.

I want to hear from you. When you apply this in your sales conversations, how did it work? How did it change the energy of your conversation? And how did it change the result?

When we gather for the true. event in NYC on November 7, this is one of the things we’ll be addressing so that it’s part of your true. plan for selling more of a program, package or service you love.

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In my last video, I addressed the issue of HOW entrepreneurs (myself included) have squandered money on things that don’t make sense for where we are in the entrepreneurial evolution.

Today’s video walks you through a simple way to assess WHY you make those decisions. No shame. No judgement.

Eye opening, indeed.

Be absolutely sure to grab the free downloadable Money Review while you watch this short video to help you STOP the craziness.

NOTE: And for a limited time, you’ll also get free access to my 4-step program that shows you how to do Your Business, Your Way – when you download the Money Review.

 

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