Although a New Year is symbolic of new beginnings, we can begin anytime we want!

I originally posted this on January 1, 2014 and want to share it with you again at the start of our new year. Welcome 2016!

Click the player below to see and hear the reading of this thoughtful and encouraging book, Beginnings. 

If you want to download this onto your audio player, here’s the MP3 link:

http://ds1.downloadtech.net/cn1086/audio/74248588681282-001.mp3

 

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I know I’ve felt it before. But I’d never really thought to use THAT word to describe it.

Where do you feel it the most?

 

Give yourself the gift of feeling less vulnerable in your business by watching my free training:

http://bizhappier.com

 

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If you’re wondering why the hard work you’re doing with your business coach is not pushing you forward to the next level, it could be that you and your coach simply aren’t a good match for each other. Or it’s possible that your coach is simply not a good coach.

How do you know if you’ve got a coach who’s not right for you?

Time_to_change_PostIt

Here are 9 things you should never tolerate in a coaching relationship:

1. Being told what you “should” want

Your coach is there to guide you, not tell you or project on you what you should want. “You should want a 7 figure business.” Maybe you’re fine with a 6 (or even 5) figure business, and you know what? There’s nothing wrong with that.

2. A my-way-or-the-highway attitude

If you tell your coach, “That is a great idea, but it just doesn’t feel true to me,” your coach should immediately say, “OK, what about trying this?”

If your coach instead adopts a “my-way-or-the-highway” attitude, it’s time to find a new coach.

There’s no reason why you “have to” do something that is not authentic to who you are. If we look at it from the other direction, a good coach will always try to find the best way for YOU.

3. Not being pushed outside of your comfort zone

The whole point of working with a business coach is to be challenged and pushed outside of your comfort zone. That’s how we learn and grow! If your coach is letting you just hang back, he or she is undermining the entire purpose of paying a coach.

And yes, there’s a difference between being pushed outside of your comfort zone and being told what you should want or how to get it.

4. FOMO is pervasive

FOMO, or Fear Of Missing Out, is better suited to a sorority than a business accelerator.

Scared you’re going to miss out if you don’t sign up for the “hot” program that your friends are enrolling in? Or that you won’t make important connections if you skip an event – even if it’s not relevant to your business? You’re living in FOMO World.

5. Overcharging and under-delivering

Don’t feel like you’re getting what you paid for? Unfortunately, it’s rampant in the guru coaching world to charge crazy prices, without regard for level of value or experience of the coach.

A good coach will help you in two major areas:

1. She’ll equip you with the skills, tools and self-trust to make decisions you feel great about.
2. She’ll help you see and create a big picture strategy so you know which tactics to choose as you execute.

6. “Gated” advice

Just as some coaches will under-deliver, some will intentionally hold back advice. Rather than providing it to you as part of the overall process, you will be told you have to sign up for an additional program to learn X. That’s unacceptable, obviously.

Likewise, if you feel like every session ends with more questions than answers, it might not be your imagination. It could be that your coach is holding back information so you keep you coming back for more.

7. Zero ROI

I know entrepreneurs – myself included – who have spent tens of thousands of dollars on business coaching but never earned back even a fraction of their investment. It is perfectly reasonable to expect a coach to deliver value that exceeds your investment by five to ten times – or more.

8. Self-doubt trumps self-trust

A great coach will equip you with tools and knowledge that build confidence and self-trust, not break it down. If he or she instills self-doubt rather than confidence or makes you feel “less than” instead of “more than,” run, don’t walk, out the door.

It is likely that she’s trying to extend the relationships so she can milk more money out of you.

9. The pieces of the puzzle never seem to fit together

The longer you work with your coach, the clearer your entire business becomes. Each element of your business starts to fit together, and what was once a scattered pile of pieces becomes a completed puzzle.

If your coach doesn’t show you how the different elements of your business work together, it’s probably because he or she doesn’t know.

Need a business coach who helps you tie your business together so it doesn’t fall apart? Watch the FREE live training here:

http://bizhappier.com

 

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Running your small business requires a lot of effort. And you’re either a sprinter or a marathoner.

Which one are you? And how do you adjust to energy bursts or endurance lulls?

Email me if you want to explore ways you can get in better shape as you run your business.

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Having a weekly planning practice is an important link between setting your daily activities and reaching your annual goals.

In this video, I share the things I focus on during my “Sunday CEO” ritual so that I don’t go barreling off into the world without something to ground my activities and intentions.

And you’re welcome to join us on Periscope LIVE on Sundays for #SundayCEO. Simply download the Periscope app to your smartphone and follow me, Carolyn Herfurth. You’ll get an alert when I go live so you’re able to join us!

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It happened again.

During a Money Momentum session with a new client, I asked how her clients benefit from working with her.

And with all the love and respect I have for her, here’s what I heard…

Blah blah

And she’s no exception. I’m even guilty of it when I get really lazy. Or am in a hurry to bang something out.

Darlings, (I’m talking to myself too 🙂 you MUST be able to articulate the benefits your deliver so that your clients understand your amazing value!

And quite frankly, what you think it is, usually isn’t what it REALLY is.

Don’t make them do all the hard work and try to piece it together or they’ll never buy from you. Well, hardly ever. Even a blind squirrel finds a nut.

I shot a short video for you to tell you my simple, but not always easy trick for NAILING your benefits.

Do it. And keep at it. I promise you it’ll pay off.

Click below to watch the video… And then post a Comment to tell me the benefits of working with YOU!

 

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Oh, so young!

Oh, so young!

In my early 20s, my boss struck a deal for me to travel withAnthony Robbins’ team to all of his one-day events.

At first, I was in awe of his sheer size. Inspired by his message of personal power. Intrigued by the groupies.

I watched how Tony’s sales teams sold out his events in 3 different cities every six weeks. Created a frenzy. And did back of the room sales.

The guy clearly had the whole money making thing figured out.

In hindsight, what fascinates me most are the different paths Tony and my boss took after their days of working together selling Jim Rohn seminars in the 70s.

Tony wrote books, created info products and held seminars and retreats all over the world. My boss tried to build a business on one product with low margins without the sales volume to make it profitable.

Tony’s “power move” was to pound his chest. My boss’ “power move” was to rob Peter to pay Paul.

Tony earned millions. My boss was lucky to pay his mortgage two months in a row. Or pay me, for that matter.

When I work with clients today, I now realize how much I draw on what I learned from that experience.

There’s a huge divide between intentionally creating a business model that’s true to you, versus struggling and making things harder than they need to be.

And it’s something every entrepreneur gets to choose for himself. Or herself 🙂

I’ve done it both ways. And in hindsight, I can unequivocally tell you that getting intentional about what I wanted my business to do for ME and MY life has been the difference between my successes and failures.

If you want the tool that I use to do that, you can grab it here for free:

http://thebiztruth.com/4D

Lucky us that we have a choice in how we decide to do business!

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When you’re having a sales conversation, you may already know to focus on benefits, not features. And you may also know to ask questions to engage potential clients.

What you may not know is how to combine these two things to close more sales.

Watch today’s video for my approach that nets more clients for my clients.

I want to hear from you. When you apply this in your sales conversations, how did it work? How did it change the energy of your conversation? And how did it change the result?

When we gather for the true. event in NYC on November 7, this is one of the things we’ll be addressing so that it’s part of your true. plan for selling more of a program, package or service you love.

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In my last video, I addressed the issue of HOW entrepreneurs (myself included) have squandered money on things that don’t make sense for where we are in the entrepreneurial evolution.

Today’s video walks you through a simple way to assess WHY you make those decisions. No shame. No judgement.

Eye opening, indeed.

Be absolutely sure to grab the free downloadable Money Review while you watch this short video to help you STOP the craziness.

NOTE: And for a limited time, you’ll also get free access to my 4-step program that shows you how to do Your Business, Your Way – when you download the Money Review.

 

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While I was going through my guru phase, I was the Queen of Making Poor Money Decisions. I squandered tens of thousands of dollars on stuff that didn’t make sense. It drained me emotionally and financially.

And I know I’m not alone. Odds are high you regret a decision or two. Or twenty?

This video shares my perspective on how and why entrepreneurs waste so much money – and what to do about it.

Stick with it. It’s worth it!

Yes, there’s more. Watch the assessment video and free downloadable Money Review. Eye opening, indeed.

 

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