There are five reasons entrepreneurs don’t jump out of bed each morning EXCITED to get out there and sell their services.

The reason it’s so important for you to understand these five culprits is because sales are the lifeblood of your business and if it’s an activity you resist, it’s tough for your biz to grow.

This video addresses the second reason. This one has to do with everyday influences that impact our perception of what selling is all about.

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Have you ever heard the saying, “even a blind squirrel finds a nut”?

This describes the majority of startups when it comes to making sales.  Thankfully you’re not a blind squirrel (whew!) and your blind spots can be easily corrected.

So take a breath and just watch.

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How far will you go to succeed in your business?

What are you saying ‘yes’ to? What are you saying ‘no’ to?

Who are you saying ‘no’ to?    (Hint:  If you think it’s anyone other than yourself, reconsider the way you’re viewing it.)

(Sorry for the noise!  It’s an airport, after all…)

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Do you ever find yourself repeating yourself or trying to convince your prospect why they need you?  Please take note…

If you’re talking long, you’re selling wrong.

In this video I share some tips for taking the “long” out of your conversations and engaging your prospects to improve your sales results…and avoid being shown the proverbial door.

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Do you feel resentful about how hard you are working, how much you are helping and how little you are making?If you answered “yes” you are not alone.

The good news is that it’s possible for you to break free from this trap, learn how to charge what you are worth and fill your business with people who are ready and willing to pay your full rate.

That’s why I invited my friend and colleague Melanie Yost, from Awaken Your Entrepreneur, to share her knowledge about:

The Psychology of Undercharging:  Breaking Free from the Trap of Reducing your Rates

Melanie is a Business Mentor for Helping Professionals who specializes in teaching heart-centered entrepreneurs how to create a mindset for making money while making a difference in the world.

In this call she shared:

  • Why constantly reducing your rates really is a trap that hurts you and your clients
  • The 4 top reasons why heart centered entrepreneurs fall into that trap (I guarantee you will see yourself in at least 2 if not all of them)
  • Practical steps on how you can break that habit NOW and start charging what you deserve.

Click to hear me interview Melanie about this important topic.

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Listen in on an interview with Kay Ballard, host of Women Are Not Funny radio.  That’s about the biggest misnomer that Kay could choose for this fun radio show that she uses to entertain you.

Click to grab the recording & listen in to our conversation.


P.S.  Here’s her intro to the show…

Carolyn Herfurth knows how to have a meaningful conversation and has skillfully used that skill to advantage in more than two decades of incredibly lucrative sales success—both in corporate America and in business for herself. She launched The Biztruth to help solo entrepreneurs get comfortable having a sales conversation so they can make more money and have more fun! And to save herself the sadness of seeing entrepreneurs who are broke, frustrated & desperate.

After helping launch nearly 100 businesses, what’s a girl to do? In Carolyn’s case it was to honor her love of performing by boldly parachuting into the mercurial world of improv and standup comedy. And to leverage what she learned in improv training to encourage solo entrepreneurs and others to join her in embracing the certain unknown. Is Carolyn ready for an intentionally accidental conversation with Kay? Is being the featured guest on Women Are Not Funny Radio the next best thing being a standup comedian headlining a big Las Vegas show? Listen in to find out!

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Have you ever been on the receiving end of a long-winded prospecting call where you barely got a word in edgewise?  Ouch…for both parties.

Here’s my advice for what to do, instead.

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I don’t blame you if you have a negative association with sales. I blame the movies!

Look at how selling is portrayed in Glengarry Glen Ross, The Boiler Room and Wall Street…to name a few.

It doesn’t have to be that way. You can sell with heart and do it without hurting people. That’s a refreshing concept, isn’t it?

Much like the movies, this video is a must see. (Except you won’t feel the need for a shower after watching this clip.)

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Here’s a business truth for you (Biztruth #5, actually):  If you think marketing alone will make your sales for you, think again.

There IS a difference between marketing and selling and don’t let anyone lead you to believe otherwise!

(If you missed the free calls you can go to and scroll about two-thirds down the page to learn the other 9 Biztruths.)

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How do you answer the question, “what do you do?”

Is your response memorized?  Improvised?  Clumsy?  Smooth?

Filled with benefits?  Results?  Features?  Boring stuff?  Bad breath?  Questions?  Provocation?  Mystery?  Clarity?

Do tell!

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