On the days you find yourself avoiding certain activities even though it would be healthy for the growth of your businesses, I want you to remember this story…

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It’s likely you’ve heard the verse, “Ask and you shall receive.”

Wouldn’t it be great if the same thing applied in selling your services?

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If you find yourself resistant to initiating sales activity. Or feel uncomfortable talking about your fees. Or find yourself trying to convince your prospect why they should hire you. Or back down from closing the business. Or are dealing with high-maintenance clients.

I want you to listen up…

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As a service-based entrepreneur, your business venture is very personal. You’re taking financial risks to strike out on your own and you want it to…

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You know when something is sitting right in front of you and you don’t see it?  Well, I had one of those V8 moments on New Year’s day while watching Gary V’s YouTube video about the “Thank You Economy”.

I realized that whenever I didn’t meet a goal last year – regardless of whether it was a stretch or minimum – I was so disappointed with myself – that I didn’t celebrate the entrepreneurs who DID attend my events and take my classes.

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As I created programs last year, I would set a stretch goal for the number of participants I wanted… but more often than not, I was disappointed because I didn’t reach my goal.

And in some cases, a couple of programs didn’t even come close to my minimum projections. They plain old bombed!

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I don’t know how to use chopsticks. It’s not for a lack of effort, but after years of trying to learn, it’s still not pretty.

Sales conversations can be the same way…

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In January, I deemed 2011 “the year of yes”. So I wanted to circle back to this topic to see how you did.

  • What did you say “yes” to?
  • What did you say “no” to?
  • Where did each “yes” and “no” get you?
  • What are you going to say “yes” to in 2012?

Email your answers to yes@thebiztruth.com!

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Remember the Wendy’s commercials that ran in the mid- 80s with the three old ladies… and one asking “Where’s the beef?”

Besides being entertaining, here’s the brilliance of those commercials that you can apply to your sales conversations.

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When you’re speaking with a potential client, it’s not about what your prospect needs.  It’s about what she wants.

Here’s why…

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