Think about your audience (aka target market or ideal client) and answer these questions:

  • What pains do they have?
  • What problems do you solve for them?
  • What solutions do you offer to alleviate those pains?
  • What goals might they have?
  • What do you do to help them reach their goals?
  • What results do your clients get?

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Biztruth #4 :: If you don’t have a handle on your numbers, it’s time to sharpen your pencil.

You may need to replay this video a couple of times to get it…but it’ll be worth it. Especially if you follow through with my suggestion.



Will you?

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Biztruth #1 If you’re in business, you’re in sales.

And if you’re in sales, you need to find ways to connect with prospects & strategic partners.

Enter Bryn Johnson, Connection Expert.  Bryn helps people figure out how to connect & collaborate with prospects, partners & friends.  So I have invited her to guest post for The Biztruth Blog from time to time.  She has a wonderful sense of humor, is a gifted writer and always has great stuff to share with us.  Enjoy!

Trust me when I tell you– I LOVE to work from my home. When the role of the remote workforce gained widespread popularity a few years ago, I was thrilled to be employed by a progressive corporation that allowed the flexibility of working from home much of the time that I wasn’t on the road with clients. This was the smartest thing a corporation could do with an overachieving, workaholic like me. Give me an office that is as quick to commute to as rolling out of bed and making coffee- brilliant! The work often began before 7 am and ended when the lights went out and I went to bed. Most days I did this all in my sweats and a t-shirt. And shhhh…..many days I worked from my pajamas and took a shower between conference calls in late afternoon. (more…)

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Nobody notices a good toupee. Only a bad one.

The same goes for salespeople. Bad salespeople are easy to spot.

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I saw Hugh MacLeod’s daily cartoon from Gaping Void this week.  I just had to share it with you to tag onto my Me Me Me Me Me post from a couple of months ago…also included for you here.

Click if you want more of Hugh.  The guy is brilliant & funny.  A great combo.

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For those of you who missed it, I’m sharing the recording from my call with Sheila Ronning of Sharp UpSwing.

Click to listen!

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Have you ever been cornered by someone who blah-blahs all over you? You know what I’m talking about.

After you watch the video, share your stories in the Comments section about being on the receiving end of a bad salesperson’s pitch. I’ll bet there are some really juicy stories out there!

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I just spent four days with professional comedians Louie Anderson & Kyle Cease at Stand Up Bootcamp in Minneapolis. Their thoughtful coaching prepared me to perform my stand up routine in front of 250 people on Monday night…and it was a blast!

It also opened my eyes to how comedy parallels selling for the majority of business owners I meet. All of them have the stories inside of them but many don’t know how to overcome their stage fright and connect with their audience to make consistent sales.

If sales is something you (or someone you know) struggle with…don’t go it alone. I’d be happy to share a few minutes of my time to learn what causes you to freeze up and discuss strategies for helping you find more success on the selling stage.

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She’ll be wearing red pajamas when she comes
She’ll be wearing red pajamas when she comes
She’ll be wearing red pajamas,
She’ll be wearing red pajamas,
She’ll be wearing red pajamas when she comes

Red? Yellow? Orange? Green? Who cares?

The truth is, I’m on a mission. I’m sick & tired of seeing small business owners fail because they don’t know how to sell. So please contact me for a fr*e 15-minute Truth Talk to discuss your greatest selling challenges and let’s see what we can do to get you out of your rut & on a roll.

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Oh, we’ll all come out to meet her when she comes
Oh, we’ll all come out to meet her when she comes
Oh, we’ll all come out to meet her,
Oh, we’ll all come out to meet her,
Oh, we’ll all come out to meet her when she comes

I’ll admit that we’ll ALL is a flat out lie.

The truth is, ALL ya’ll haven’t come out to meet me, but many of you did before I even announced The Biztruth to the public. In fact, I only have 10 private client slots available and almost half are filled.

So download the fr*e sales analysis & selling tips You’re Broke Because You Choke at thebiztruth.com and then call me at 952.920.0084 for a complimentary 15-minute Truth Talk to discuss your greatest selling challenges. Just last week I helped two coaches zap their hairiest sales issue in less than 10 minutes. Not bad for fr*e, ‘eh?

Be sure to watch the 82 second video below and and remember to stay in the loop and on my email list by clicking thebiztruth.com/signup.

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