The fact is, if you’re in business you’re in sales.

Go ahead.  I dare you. Bury your head in the sand.  Pretend it’s not true.  And tell me how that’s working for you…

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Think about your audience (aka target market or ideal client) and answer these questions:

  • What pains do they have?
  • What problems do you solve for them?
  • What solutions do you offer to alleviate those pains?
  • What goals might they have?
  • What do you do to help them reach their goals?
  • What results do your clients get?

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Nobody notices a good toupee. Only a bad one.

The same goes for salespeople. Bad salespeople are easy to spot.

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