You know the kind of days I’m talking about. One of “thoooooose” days. Argh.
Tell me what makes YOU feel better when you’re having “one of those days”.
Let’s face it, most of us really like the idea of “do what you love and the money will follow.” But what about when that’s just an idea… and you’re doing, doing, doing what you love, but somehow that money isn’t following? Together, Bryn Johnson, Tambra Harck & Carolyn Herfurth share with you very practical, real-life ways to take your passion for your business and love for what you offer AND make the connections and sales that help you share your brilliance while getting paid.
P.S. The interview will fire up after a brief video commercial. Just hang tight.
Have you ever been on the receiving end of a long-winded prospecting call where you barely got a word in edgewise? Ouch…for both parties.
Here’s my advice for what to do, instead.
Learn how to take “the scary” out of selling by visiting Biztruth Bootcamp.
Here’s a business truth for you (Biztruth #5, actually): If you think marketing alone will make your sales for you, think again.
There IS a difference between marketing and selling and don’t let anyone lead you to believe otherwise!
(If you missed the free calls you can go to thebiztruth.com/about and scroll about two-thirds down the page to learn the other 9 Biztruths.)
How do you answer the question, “what do you do?”
Is your response memorized? Improvised? Clumsy? Smooth?
Filled with benefits? Results? Features? Boring stuff? Bad breath? Questions? Provocation? Mystery? Clarity?
Are you tired of spending money on class after class and coach after coach…to still be struggling?
Here’s a solution for identifying where to invest your precious dollars and for how to communicate your value when speaking with potential clients.
|Question: “When you’re trying to sell something to someone, I know it’s important to communicate with people more than once. I’ve already emailed my newsletter readers with four different offers this month, but they still aren’t buying. What should I write in my next email that will work? I’m tired of pounding them so many times.”
With thanks to Aesop, let’s paraphrase a little story. It may give you a new perspective on this as well as other situations where you feel like you’re trying awfully hard.
The Sun and the Wind decided to have a little game. They agreed to prove which one of them was more powerful.
When a man came traveling down the road, they seized their opportunity – they decided to see who could make the man remove his coat, thus proving whether the Sun or the Wind was the more powerful.
The Wind took the challenge and began to blow. He blew as hard as he could at the man, trying to get him to remove his coat.
But the more the wind blew, the more the man clung to his coat and hat, and the wind had to give up.
Next the sun gave it a try and turned up his rays so it began to warm up. As the day grew brighter and the man grew warmer, he naturally found it too hot to keep his coat on and was happy to take it off.
Coming up on a small stream, he even took his shoes and socks off and took a wade before he continued on his journey.
With this story as a backdrop, let’s get back to the above questions:
“How do I stop chasing after customers and get them to try (or buy) my stuff?”
“How do I stop trying so hard to get results?”
These are very common questions for business owners and the answers are in the parable.
Ask yourself how you can be the sun, and not the wind.
How can you step into the river of your customer’s natural desires, rather than chase after them waving your company brochure as they go down a different path?
The saying goes, the only smart place to put a hot dog stand is in front of a crowd of hungry people.
Between the wind and the sun, which would you rather be, as you pursue the natural, effortless, stress-free growth of your business?
Tina Forsyth is the author of Becoming an Online Business Manager: Playing a Bigger Game with Your Clients and Yourself. She writes and consults in advanced online marketing and business systems for business owners and their support teams. www.OnlineBusinessManager.com
How far are entrepreneurs going to go in using our Inboxes as a “virtual landfill”?
Help me find a solution. Please!
Marc Vaillancourt from The Conversation Hub interviewed me about entrepreneurship so I’m sharing the replay for you here.
BTW – I’d recommend you check out some of his other interviews at theconversationhub.com, particularly Episode #1 with Ian McDonald, my client-turned-business-partner-turned-friend who introduced me to Marc.