If you’ve ever had a case of guru-itis like I did at one point, you know the guru coaches who dangle the prospect of building your multiple 6 or 7-figure business.

And they make it sound like it’ll be so easy for you!

To get my take on the cure, watch the video by clicking below…

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Yes. You can

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You know you’re doing your business your way if you’re experiencing multiple bizasms.

What’s a bizasm, you ask?

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Take the first steps to align (or realign) what you want your business to do for you.

This is SO very important to know so that you can make great decisions for yourself, your clients and your business.

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I’ll never forget a colleague’s remark about her experience with a coaching couple she had worked with. This smart, feisty woman said, “I may have just as well flushed my money down the toilet for what I got out of that program.”

She’s not alone. I’ve done it a bunch of times. And I talk to entrepreneurs every single day who tell me about things they’ve paid for, but not gotten a return.

This video addresses why you’re wasting money, how you’re doing it and first steps to stop the bleeding.

(Please forgive the video quality. I was experimenting with new technology and decided that done is better than perfect.)

p.s. I soooooo get it. Please do NOT blame yourself!


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Dear Fear,

Why are you such a bully?Fear Monster

(I’d call you an asshole, but my 82-year old dad doesn’t like it when I swear.)

I meet so many bright women who are playing small because of you. 

These women have tried to play big. But despite their effort and investment and aspirations, it hasn’t worked the way they’d expected. Or been promised. So they got knocked back. 

And then they try again. And again. And maybe again. But it still isn’t working. 

They’re barely making ends meet. Sick, tired and depleted. Unwilling to trust themselves.

Because of you, they’re second guessing themselves. They believe they’ll never get to play as big as they’d envisioned. They’ve resigned themselves to a future of struggle and wishing for a miracle.

  • Why do you hide the fact that the next step to getting unstuck, is taking the next step?
  • Why do you distort that miracles appear in the possibilities we see for ourselves?
  • Why don’t you let us know that past experiences don’t control our future… we do?

I don’t expect you to write me back, because you’re too busy digging your venomous claws into Entrepreneurs everywhere. 

But I see you. I know you. I’m watching you.

carolyn signature




p.s. Personally, I’m thankful you’re in my life. Because more than anything else I’ve ever experienced, you’ve forced me to dig “subterranean deep” to find my Truth. And having Truth on my side has made it easier to take you down the last few years. One decision at a time.

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Remember as a kid how joyful and carefree you used to be?

Life was a cinch. You woke up, played, ate, played some more and went to bed. The next day was the start of another new and exciting adventure.

Why can’t your business feel as fun and simple as that?

Why, even though you’re working your ass off and making investments in your growth, do you feel like you’re barely an inch closer to enjoying the results you’d hoped for by now?

Why are you working overtime instead of enjoying quality time?

In Martha Beck’s recent article in O magazine (about how to keep “flakes” on track) she said,

Remember, fun is the new work.

Wouldn’t it be AMAZING if there was a way to do business that’s actually as much fun as you imagined it would be when you started your venture?

Wouldn’t it be WONDERFUL if you found a way to grow your business, your way instead of trying to fit into someone else’s little box?

Wouldn’t it be FANTASTIC if you made money doing what you love?

Well, there is a way.

There are 5 essential keys to infuse fun, flow and profit into your service business (so you can stop working so damn hard!).

  1. Design your business, your way. Do not mimic others thinking it’ll work for you. It won’t.
  2. Develop your voice and point of view so that you’re considered a thought leader by peers and clients. Be the voice, not the echo.
  3. Commit to your primary and most effective marketing strategy. Too many entrepreneurs hide behind email and social media but don’t have a strategy that really, truly works and is a reflection of 1 & 2.
  4. Do whatever it takes to love selling your services. Find an approach that feels true to you and it’ll change your life in ways you can’t even imagine.
  5. Prioritize all of your time, money and mindset around the first 4 pointers. Everything else is extraneous.

Knowing how to do this will help you stop working overtime. Do more of the stuff you like and less of the stuff you don’t. And actually have FUN in your business!

And isn’t the idea to biz happier, not harder?!

If you’re not fully feeling the fun in your business, join me for a webinar next week where I’ll go deeper into each of these five essential keys to infuse fun, flow and profit into your service business (so you can stop working so damn hard!).

Visit http://bizhappier.com.

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Do you ever wonder, despite all of your hard work, why you don’t seem to get what you want?

And you work so damn hard to make things happen, too!

My TUT.com from last Thursday morning said: 

Those folks who meet with life success and then tell the world it was due to their hard work, really make my job challenging. They almost NEVER work harder than others. They don’t even work smarter than others. 

They simply leveraged the magic by thinking, speaking, and acting in line with what they wanted. 

But, oh, no, they have to go out and tell impressionable minds that it was their hard work, and so, for all who listen and nod, it becomes hard work.”

I’ll admit I’ve done more than my share of overcomplicating, sweating and making things hard.

In hindsight, it’s because I didn’t know what I wanted. I knew what I was supposed to want. I knew what other people wanted. I knew what my guru coaches told me to want. But frankly, I didn’t truly have it figured out for myself.

Because I didn’t have a way to give shape to what I wanted.

After years of making a lot of bad decisions and desperate choices, I created one. And today, this is the very first thing I do with my private clients, my Mighties in Evolve Accelerator, and even my Art of the Ask™ students.

So let’s not make this hard work. Let’s walk through my super simple approach right now. (Grab my 4D cheat sheet here if you’d like to follow along.)

The first key here is to DECLARE what you want your business to do for you. 

You’ve heard the saying, “where there’s a will there’s a way”, so I created the W.I.L.L. Formula™ to help you declare what you want:

Why – why do you do what you do?

Income – what level of income do you require? (there are 3 levels: need, want, fantasy)

Lifestyle – what do you want to spend your time doing? who do you want to spend it with? where do you want to be doing it?

Legacy – what do you want to leave behind? how do you want to be remembered?

Today, I know what I want and it makes all the difference! Here are the cliff notes of my personal W.I.L.L.:

  • I want women to believe in themselves more than they presently do… so that they no longer hold themselves back from getting what they truly want and deserve from life.
  • I want to be free of the last of my debt from my guru worship days… (can you relate?!) without interfering with what I want to create for my future. In other words, I’m still investing in my biz.
  • I want to work “easeful” hours so that my lifestyle includes plenty of time for me (no alarm, exercise, dating), my friends and my family. I want to enjoy all (or at least as much as possible) that NYC has to offer.
  • And I want to leave a legacy of having empowered and equipped women entrepreneurs with the know-how to get what THEY want, by running businesses that are fun and make her life and biz happier.

Once you’re clear on what you want your business to do for you, your next step is to DEFINE what you want your business to do for others.

From there, you’re able to DESIGN your business to support the first two things. This involves packaging and pricing your services (also referred to as your business model) so that your business is set up to give you AND your clients what they want.

(Too often it’s done the other way around and then life gets out of whack. You’re working ’til 2am and never have time w/your family.)

And then you DO it. Because now you have a new clarity that shapes your thinking, speaking and acting in line with getting what you want. It all becomes so much easier when those first three steps are clear.

And the beauty of having this “container” of the 4Ds is that it allows you to evolve and shift and adapt your business, as YOU evolve and shift and adapt.

So tell me…

What do you want?


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  What do you love about your business? Share it in the Comments below.

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So many entrepreneurs I meet are out to change the world.

And more often than not, we need to change our own world – and our own minds – before we can change anyone else’s world.

This was one of the many lessons I took from seeing 6-time Tony award winning, Broadway musical Kinky Boots earlier this week.

The show was about a guy who took over the family shoe factory and had to reinvent how they do business in order to continue providing jobs and stay afloat. It required him to take big risks to see it through.

(Give me music, crazy costumes AND a storyline around pushing the limits in business? I’m in heaven!)

My all time favorite takeaway was a line from the last song,

You change the world when you change your mind.

We have so many options for how we can approach life. Which of these do you choose?

Do you choose fear… or love?
Do you choose misery… or joy?
Do you choose desperation… or calm?
Do you choose victimhood… or victory?
Do you choose scarcity… or abundance?
Do you choose self-doubt… or self-trust?
Do you choose to isolate… or collaborate?
Do you choose judgement… or acceptance?
Do you choose persecution… or compassion?
Do you choose to make promises… or follow through?
Do you choose to fool yourself… or be real?
Do you choose self-loathing… or self-love?
Do you choose to retreat… or advance?
Do you choose criticism… or creation?
Do you choose to shrink… or grow?
Do you choose to wait… or dare?
Do you choose to think… or do?
Do you choose lies… or truth?

You change the world when you change your mind.

If you had to change one thing from the list above, which would have the greatest impact on changing your mind… and in turn, the world around you?

I’ve chosen to be more accepting and less judgmental.

Please join me by changing your mind around one thing. Share it in the Comments, if you’re so inclined.

And let’s watch how it changes us. And in turn, how it changes our world.

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