Do you effectively share client results with your potential clients?

I knooooooooooow you’ve got people who rave about how you’ve helped them. Sure, maybe it’s only one person right now. I bet if you dig a little deeper, you’ve got some grateful clients who would be happy to sing your praises.

In this video, I’ll walk you through three steps that make for a better testimonial.

It’s a great confidence builder. And the bonus is that you can take those results and pluck out the true value you deliver – so when you’re better able to help your prospects identify with the results they can expect from working with you.

Watch the video – then visit thebiztruth.com/results to see how testimonials can be done in both video and written form.

Go you.

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Have you noticed that the number of digital offers has increased drastically as we head into the holidays?!

 

I was floored to see that Amazon’s Cyber Monday sale involved unlocking a new offer every 5 minutes. Every. Five. Minutes!

 

You may have even offered a Black Friday, Small Business Saturday, Cyber Monday – or some other variation of an online sale to your community as well.

FlatScreen_TV

  

But as a service based entrepreneur, your value may be less obvious to your prospects than that 55″ TV they KNOW is a bargain at $199.

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Whether you’re selling online or offline – it’s critical to articulate and OWN your Value.

 

Knowing how to communicate the real value and outcomes you deliver makes the decision so much easier and faster for your prospects.

 

I’m not talking Features – like “it arrives in a red box with a bow.”

 

And I’m not talking “lazy” Benefits – like “you’ll be more successful” or “you’ll make more money.”

 ChristmasCookies

I’m talking about your true Value – like “you can go crazy on the Christmas cookies without feeling an ounce of guilt and still look fabulous in your bikini on your Fiji vacation!”

 

When you’re able to articulate your true value, you land more clients in less time.

 

You’ll spend less time networking at luncheons held in windowless hotel meeting rooms.

 

And be freed up to join that yoga studio so essential to your health and sanity.

 

Who’s happy now?

 

You. Your family. And your clients.

 

If you need help in this area, I’ll teach you how to articulate your real, unique and true value in just half a day.

 

I’ll even do it for free. 

 

Belly up for my live true.sales training workshop in NYC on Tuesday, December 8 by requesting your seat using the link below!

 

http://thebiztruth.com/true/sales

 

You’ll learn three simple moves that make every single sales situation a lot more palatable (if you hate them), powerful (because you’ll more confidently articulate your value) and profitable (because you’ll close more opportunities!)

 

Whatever you do, be sure to know how to best articulate your true and unique value as you head into your next sales situation – because you’re worth it!

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How to close more sales with your best prospects is one of the biggest conundrum service-based entrepreneurs face.

In this video, you’ll learn the three ridiculously simple steps to follow so that you are confident when it’s time to wrap things up.

And if you’re not even sure how to put yourself in a position to close, join me for true.sales in NYC on December 8. It’s a free half-day sales training for women entrepreneurs designed to help you articulate and own the real value you deliver to your clients so they’re more likely to hire you. Request your free seat now.

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Why packaging and pricing your services is a balancing act

It can be easy to sell a highly valuable package when you underprice because people immediately see the benefit.

Sure… your clients might be happy.

But that business model strategy doesn’t serve YOU.

Why facing this ONE thing is an absolute must

Are you being honest about whether you’re priced and packaged right so that you meet the financial goals you’ve declared for yourself?

Or are you letting Ego and Magical Thinking rule?

If you want to build a profitable business (and who doesn’t?!)…

You must dare to face your Truth.

How (and why) she earned 80% less than she should have

Watch this video so you can learn from someone else’s mistake…

Ready to get honest about your business model? Let’s talk. Shoot me a message at the link below:

thebiztruth.com/contact

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Overcoming sales objections and stalls is a challenge every service-based entrepreneur faces. And learning how to overcome sales objections adds more clients, more quickly.

An entrepreneur asks… “I closed (or thought I closed) a big deal and sent the contract to my potential client, but a week later it’s still not signed. We agreed on the amount and agreed to move forward, yet nothing since. How do I approach the client about this?”

In this video, I talk about how to approach a prospect who’s agreed to move forward with hiring you, but is sitting on the contract you sent them.

Try my suggestions and be sure to share your Comments below!

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Sofia came to me in tears.

She thought she had things under control. And then her biggest client canceled their contract which created a cash flow crunch.

“Now what? How am I going to make ends meet?” she asked. “I’m going to have to get a JOB!” She thought she had things under control.

Long before I launched The Biztruth, I helped people find and start franchises.

And franchises don’t come cheap. 

You have a franchise fee. Training, technology, possibly a lease and many other expenses. Not to mention working capital. And all sorts of other things that require moola.

As you might imagine, I spent a fair amount of time helping my clients figure out ways to fund their American Dream during those years. 100 of them!

Thankfully that comes in handy when an entrepreneur comes to me in tears like Sofia did.

Even though you don’t own a franchise, you still have a lot of expenses and surprises that require some quick action when sales are down.

Olivia’s situation was a little different. 

She’d invested tens of thousands of dollars in program and coaches but still hadn’t gotten herself or her business off the ground. Credit card bills were piling up. But she wasn’t ready to give up on her dream of making her business fly so she needed fresh options.

When I wrote my book about how to buy a franchise, funding was one of the many topics I covered. 

And when I started The Biztruth, I put together a report for the independent entrepreneurs – like Sofia and Olivia – who find themselves on the verge of busting loose but are broke.

It’s a report about 7 ways you can get funding in your business in 30 days. And I just updated it recently so want to share it with you today.

www.thebiztruth.com/funding

No need to opt-in. 

And feel free to pass it along to anyone in your circles who might need a boost.

Wishing you the best.

* Sofia and Olivia aren’t their real names. But their situations are VERY real.

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Burning Money

Before I started my Guru Detox a few years back, I found myself sitting in California at yet another pitch fest with 250 of my fellow entrepreneurs.

I felt so lucky to have gotten a VIP ticket for only $147 for this 3-day event. What a steal!

In hindsight, I know that the stealing had already begun.

I had just moved to New York City a few weeks before. I was exhausted. And jet lagged.

And disappointed by a $13,000 letdown I had with the event host a few weeks earlier. (Remind me to tell you about that another time. Aye!)

I took a LOT of notes over those three days. There was a lot of good info, although a bit confusing because it was presented in a way that was hard to make sense of how it all fit together.

And I met some really cool people. A guy from the UK who knows a thing or two about evolutionary psychology. A woman who’s become a business celebrity since we met. And a colleague I was excited to finally meet in person.

After the offer was made for the host’s $25,000 MasterMind and the appropriate amount of time had passed to swoop up as many sales as possible (I’ll tell you about the Guru Event Formula someday too), there were a series of guest speakers who did 90-minute talks and made a pitch for a program they were offering.

And

I found myself

in a trance

in the back of the room

pulling out my

credit card

to buy a

$1500 program

that I have never used.

I may as well have burned the money.

And the story doesn’t end there.

I bought a $1000 program that weekend too.

Which I did implement about a year later. It brought in no additional revenue over previous launches. And demolished my relationship with my community in a matter of 4 weeks. More on that another time. Sigh.

You might have done the math and wonder why I didn’t name this “my $2,647-plus-travel-and-hotel mistake?”

Hell, we could call it my $17,500 mistake. My $500 mistake. My $10K mistake. Take your pick.

It’s because I knew the event would be carefully designed for me to buy stuff. And I had no business spending a dime on a DIY program that wouldn’t immediately generate sales for me. And I mean PRONTO because I had just moved to a city that doubled my cost of living!

What can you learn from my mistakes?

1. Know the game going in. 

Most (not all) events are designed to sell you something. If you justify that the cheap-o event is a networking and learning opportunity, but you walk away without a new client or an actionable plan to make money in your business without having to spend more money, was it really worth your time?

I don’t need to tell you that it’s not okay to not make money in your business. Or do I?

2. Tune in to how you learn best. 

That program sitting on my shelf might have saved me tens of thousands of dollars or rescued me from certain doom if I could only get myself to implement it. But. I. Hate. Self. Study. Programs. I don’t buy them anymore because I recognize I’m a people person and I want direct access to the coach or creator of the program. Give it to me live, baby!

3. Own your decisions. 

Was it their fault I bought their stuff and bombed it? Hell no! Bravo that they can sell so effectively from the stage!

Was it my fault I bought their stuff? Abso-flipping-lutely.

Learning from other people’s mistakes is a LOT less expensive – so if I can open your eyes in a way that keeps you from screwing up royally like I have along the way – I can live with my mistakes.

🙂

If’ you have a limited budget and learn best in an interactive environment, check out the one-day, pitch-free true. event on November 7 in NYC. We’ll create an actionable plan for you to sell more of a program, package or service you currently (or want) to offer. Let’s rebuild that nest egg, Sister. Save your seat here:  http://thetrueevent.com

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When you’re having a sales conversation, you may already know to focus on benefits, not features. And you may also know to ask questions to engage potential clients.

What you may not know is how to combine these two things to close more sales.

Watch today’s video for my approach that nets more clients for my clients.

I want to hear from you. When you apply this in your sales conversations, how did it work? How did it change the energy of your conversation? And how did it change the result?

When we gather for the true. event in NYC on November 7, this is one of the things we’ll be addressing so that it’s part of your true. plan for selling more of a program, package or service you love.

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In my last video, I addressed the issue of HOW entrepreneurs (myself included) have squandered money on things that don’t make sense for where we are in the entrepreneurial evolution.

Today’s video walks you through a simple way to assess WHY you make those decisions. No shame. No judgement.

Eye opening, indeed.

Be absolutely sure to grab the free downloadable Money Review while you watch this short video to help you STOP the craziness.

NOTE: And for a limited time, you’ll also get free access to my 4-step program that shows you how to do Your Business, Your Way – when you download the Money Review.

 

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We spent last Tuesday morning on my patio shooting some video to announce my live event coming to NYC this fall. I thought you’d enjoy behind-the-scenes blooper reel that my video guys put together from our shoot.

If there’s one thing that’s present in everything I do, it’s having fun. Since fun is my #1 value, it shows up naturally in everything I do – whether I’m working with a client, colleague or vendor. You’ll see that in the 25-second clip below.

Stay tuned for the “real reel” when early bird tickets go on sale in a few weeks. In the meantime, put yourself on the wait list so you’ll be in the know before everyone else.

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