Have you noticed that the number of digital offers has increased drastically as we head into the holidays?!

 

I was floored to see that Amazon’s Cyber Monday sale involved unlocking a new offer every 5 minutes. Every. Five. Minutes!

 

You may have even offered a Black Friday, Small Business Saturday, Cyber Monday – or some other variation of an online sale to your community as well.

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But as a service based entrepreneur, your value may be less obvious to your prospects than that 55″ TV they KNOW is a bargain at $199.

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Whether you’re selling online or offline – it’s critical to articulate and OWN your Value.

 

Knowing how to communicate the real value and outcomes you deliver makes the decision so much easier and faster for your prospects.

 

I’m not talking Features – like “it arrives in a red box with a bow.”

 

And I’m not talking “lazy” Benefits – like “you’ll be more successful” or “you’ll make more money.”

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I’m talking about your true Value – like “you can go crazy on the Christmas cookies without feeling an ounce of guilt and still look fabulous in your bikini on your Fiji vacation!”

 

When you’re able to articulate your true value, you land more clients in less time.

 

You’ll spend less time networking at luncheons held in windowless hotel meeting rooms.

 

And be freed up to join that yoga studio so essential to your health and sanity.

 

Who’s happy now?

 

You. Your family. And your clients.

 

If you need help in this area, I’ll teach you how to articulate your real, unique and true value in just half a day.

 

I’ll even do it for free. 

 

Belly up for my live true.sales training workshop in NYC on Tuesday, December 8 by requesting your seat using the link below!

 

http://thebiztruth.com/true/sales

 

You’ll learn three simple moves that make every single sales situation a lot more palatable (if you hate them), powerful (because you’ll more confidently articulate your value) and profitable (because you’ll close more opportunities!)

 

Whatever you do, be sure to know how to best articulate your true and unique value as you head into your next sales situation – because you’re worth it!

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Call reluctance can be a real showstopper for entrepreneurs who want more clients, but are scared stiff of initiating sales conversations.

It would sure be nice if prospects would pick up the phone and call YOU. And maybe someday, that’ll happen.

In the meantime, if you want to eat, this video will give you advice for getting past your sales reluctance.

Have a business question for me? Ask it here and I’ll do my best to create a video for you!

 

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Business owners ask me all of the time how to sell without sounding salesy. It’s my favorite question because it’s so straightforward!

This video walks you through three simple shifts you can drastically improve your sales results to get more clients.

And if you happen to be in the NYC area on April 2, be sure to take advantage of a free half-day sales training that dives deeper into these three shifts and how to apply them in your business.

p.s. The link to apply for your seat at true.sales is http://thebiztruth.com/true/sales.

 

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Unsolicited comments from two fellow entrepreneurs on Monday sealed the deal for me.

Erin Huggins said, “I’ve been in business 15 years and I’ve never heard of some of this stuff you teach.”

Mia Redrick, The Mom Strategist® is another grizzled entrepreneur who summed it up in one word: “Substantive.”

They were referring to the videos that I create for you and other small business owners about how to design your business model, position yourself as a thought leader, create marketing strategy and how to sell.

YouTube Channel

I spend several hours each week developing content that’s relevant to service-oriented entrepreneurs. All in the spirit of making sense of business – so you can enjoy your life.

If you’ve missed out lately, I’m using this week to get you back in the saddle before I release more content for you.

You can find a few favorites on my YouTube channel:

The secret nuance to closing more sales with integrity 

The secret to articulate your true benefits 

5 keys to avoid hairy business problems  

And I’m going to be doing more and more video subscribe to my YouTube channel while you’re there. That way won’t miss the next couple of videos I’m creating specifically for service-based entrepreneurs about business model and sales strategy.

In the coming weeks, I’ll be talking about:

  • Overcoming Sales Objections
  • Business Model. The Biggest Mistake Small Business Owners Make.

And if you have ideas for topics you want me to cover, leave it in the Comments below and I’ll do my best to accommodate you!

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