There are five reasons entrepreneurs don’t jump out of bed each morning EXCITED to get out there and sell their services.

The reason it’s so important for you to understand these five culprits is because sales are the lifeblood of your business and if it’s an activity you resist, it’s tough for your biz to grow.

This video addresses the second reason. This one has to do with everyday influences that impact our perception of what selling is all about.

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What do you do when you’re having a sales conversation with a prospect who:

  1. you know isn’t your ideal client
  2. you know you’re not the right solution to help solve their problem

The answer is quite simple, but not always easy.

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You’ve heard the saying, “when you assume, you make an ass out of you and me.”

This can happen in selling too.

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