It happened again.

During a Money Momentum session with a new client, I asked how her clients benefit from working with her.

And with all the love and respect I have for her, here’s what I heard…

Blah blah

And she’s no exception. I’m even guilty of it when I get really lazy. Or am in a hurry to bang something out.

Darlings, (I’m talking to myself too 🙂 you MUST be able to articulate the benefits your deliver so that your clients understand your amazing value!

And quite frankly, what you think it is, usually isn’t what it REALLY is.

Don’t make them do all the hard work and try to piece it together or they’ll never buy from you. Well, hardly ever. Even a blind squirrel finds a nut.

I shot a short video for you to tell you my simple, but not always easy trick for NAILING your benefits.

Do it. And keep at it. I promise you it’ll pay off.

Click below to watch the video… And then post a Comment to tell me the benefits of working with YOU!

 

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Oh, so young!

Oh, so young!

In my early 20s, my boss struck a deal for me to travel withAnthony Robbins’ team to all of his one-day events.

At first, I was in awe of his sheer size. Inspired by his message of personal power. Intrigued by the groupies.

I watched how Tony’s sales teams sold out his events in 3 different cities every six weeks. Created a frenzy. And did back of the room sales.

The guy clearly had the whole money making thing figured out.

In hindsight, what fascinates me most are the different paths Tony and my boss took after their days of working together selling Jim Rohn seminars in the 70s.

Tony wrote books, created info products and held seminars and retreats all over the world. My boss tried to build a business on one product with low margins without the sales volume to make it profitable.

Tony’s “power move” was to pound his chest. My boss’ “power move” was to rob Peter to pay Paul.

Tony earned millions. My boss was lucky to pay his mortgage two months in a row. Or pay me, for that matter.

When I work with clients today, I now realize how much I draw on what I learned from that experience.

There’s a huge divide between intentionally creating a business model that’s true to you, versus struggling and making things harder than they need to be.

And it’s something every entrepreneur gets to choose for himself. Or herself 🙂

I’ve done it both ways. And in hindsight, I can unequivocally tell you that getting intentional about what I wanted my business to do for ME and MY life has been the difference between my successes and failures.

If you want the tool that I use to do that, you can grab it here for free:

http://thebiztruth.com/4D

Lucky us that we have a choice in how we decide to do business!

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When you’re having a sales conversation, you may already know to focus on benefits, not features. And you may also know to ask questions to engage potential clients.

What you may not know is how to combine these two things to close more sales.

Watch today’s video for my approach that nets more clients for my clients.

I want to hear from you. When you apply this in your sales conversations, how did it work? How did it change the energy of your conversation? And how did it change the result?

When we gather for the true. event in NYC on November 7, this is one of the things we’ll be addressing so that it’s part of your true. plan for selling more of a program, package or service you love.

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In my last video, I addressed the issue of HOW entrepreneurs (myself included) have squandered money on things that don’t make sense for where we are in the entrepreneurial evolution.

Today’s video walks you through a simple way to assess WHY you make those decisions. No shame. No judgement.

Eye opening, indeed.

Be absolutely sure to grab the free downloadable Money Review while you watch this short video to help you STOP the craziness.

NOTE: And for a limited time, you’ll also get free access to my 4-step program that shows you how to do Your Business, Your Way – when you download the Money Review.

 

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While I was going through my guru phase, I was the Queen of Making Poor Money Decisions. I squandered tens of thousands of dollars on stuff that didn’t make sense. It drained me emotionally and financially.

And I know I’m not alone. Odds are high you regret a decision or two. Or twenty?

This video shares my perspective on how and why entrepreneurs waste so much money – and what to do about it.

Stick with it. It’s worth it!

Yes, there’s more. Watch the assessment video and free downloadable Money Review. Eye opening, indeed.

 

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Remember as a kid how joyful and carefree you used to be?Life was a cinch. You woke up, played, ate, played some more and went to bed. The next day was the start of another new and exciting adventure.

It wasn’t hard.

Why can’t your business feel as fun and simple as that?

Why, even though you’re working your ass off and making investments in your growth, do you feel like you’re barely an inch closer to enjoying the results you’d hoped for by now?

Why are you working overtime instead of enjoying quality time?

Why does it feel so haaaaaaarrrrd some days?

Wouldn’t it be AMAZING if there was a way to do business that’s actually as much fun as you imagined it would be when you started your venture?

Wouldn’t it be WONDERFUL if you found a way to grow your business, your way instead of trying to fit into someone else’s little box?

Wouldn’t it be FANTASTIC if you made money doing what you love?

Well, there is a way to do…

Biz Happier, Not Harder 

If you are not as happy as you’d like to be in your business, drop everything to join us for this eye-opening webinar to understand how you can….

Biz Happier

 

The five essential keys to infuse fun, flow and profit into your service business
(so you can stop working so damn hard!)

 

By attending this webinar, you’ll understand the five main levers you need to pull (and when) in your entrepreneurial evolution so you biz happier, live happier and create long-lasting success.

Join us Tuesday, August 5 at 1pm EST to learn: 
  • Why mimicking others’ businesses is forcing you to work overtime and the 4 Ds that will create your 6- or 7-figure business model
  • Why attempting all of the alluring marketing tactics will send you to Crazy Town and the shortcut to create profits 2-3 times as fast
  • The one simple shift that allows you to love (or loathe less) your #1 business building activity
  • How to kick mind trash to the curb and create more opportunities in your life and your business by harnessing something you already possess
  • How to position yourself so that your market pays attention to you and their only choice is not IF… but WHEN they’ll buy from you!

And finally… you’ll discover the critical decision point that will determine whether your business flies or fails.

Knowing this will help you stop working overtime. Do more of the stuff you like and less of the stuff you don’t. And actually have FUN in your business!

Here’s the deal: Business is a blast when you get it right. When you know the keys to what works for you. Rather than suffering with something that isn’t true to you.

So reserve your spot for this webinar. Now!

Biz Happier, Not Harder 

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How about some inspiration combined with a chance to win a neat-o prize simply by exercising your creativity?

It’s easy, fun and free.

  1. ManifestoDownload my Manifesto (shown to your right) at thebiztruth.com/manifesto. Simply scroll over the toolbar in the lower right corner and click the “save” or “print” icon on the far right. No opt-in is necessary.

  2. Do something creative with it. Wallpaper your office with it. Lick it. Wear it. Rap it. I’m sure you have better ideas. Surprise us!

  3. Post a photo or video of your creative use of the Manifesto to your Facebook page by Friday, August 15. Be sure to tag me http://facebook.com/carolynherfurth* so we note your entry. 

We’ll toss your name in the hat for your chance to win the real McCoy on canvas ($100 value) to hang on your wall. Or put under your pillow. Or use as a really big coaster. The choice is yours.

I can’t wait to see what you come up with. Have fun!

Carolyn

 

 

 

* If we’re not Facebook friends, please send a message along with your request so that I know to accept you (because I don’t accept just any ol’ friend request!)

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I believe

it takes courage to start a business – and a bit of crazy to continue

when things get tough it’s not time to back down – it’s time to step up

Ego & Fear give you excuses to keep you where you are – don’t let them win

everything we do is “on purpose” – even our mistakes

we have the potential to play bigger – if only we’d believe in ourselves more 

there’s nothing more scary – or as rewarding – than daring to live your truth

women entrepreneurs can gain financial freedom faster – and do it their way

freedom takes guts – drop the “shoulds”

self-trust is your greatest asset – claim it!

– carolyn herfurth

I asked a few of my clients what they believe –
that they may not have believed before…

 I believe that my business can fully sustain me.

– Martha Zlatar

 

I believe that when I drop the story, 

act as though “of course I can” 

and take action, 

I am unfuckingstoppable. 

– Brynn Breuner

 

I believe that my business is on the track of  thriving rather than withering. 

I believe gratitude is in order : )

– Laurie Morse

 

I believe I’m crystal clear about my thought leadership.

– Cari Vollmer

  

I believe for the first time I can visualize exactly what I am loving 

offering to clients that can enhance their lives.

– Judy Helm Wright

 

I believe that I CAN. I believe that it’s possible

I believe in me – fuckin’ A rite I do!

Gretchen Breuner

What do you believe?

Let us know by sharing in the Comments below!

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It’s been said that I’m a “challenge junkie.

Personally :: I’ve pulled Dukes of Hazzard-like stunts from moving cars. Biked through Ireland. Danced on stage at the Sydney Opera House. Performed stand-up comedy. Jumped out of airplanes. Moved to NYC on a whim.

Professionally :: I’ve started multiple businesses. Founded a large-scale business expo in the Midwest. Walked away from a perfectly good business to start something else. Launched a series of one-day events in multiple cities.

And I jaywalk in New York City. (Ha! Who doesn’t?!)

But that’s not where I started. 

I started taking tiny little chances as a kid. Then bigger ones as a teenager. Then even bigger ones as a college grad. I worked up my “challenge muscles” and it became easier and easier to take on the bigger risks and challenges.

What saddens me is that I see many entrepreneurs not playing up to their brilliance. Hiding. Not going after the thing they REALLY (maybe secretly) want to do.

So you play smaller than you’re capable of. You get sidetracked doing stuff that doesn’t really matter and before you know it, it’s tomorrow. And next month. Then next year.

And that really cool (or scary) thing you wanted to do is still just something you want to do, not something you’ve done. So you feel unfulfilled.

So what is it for you? 

What is that thing you’ve been wanting to do, but haven’t because you don’t know if you have the money. Or wonder if it’ll fail. Or think people will laugh at you. Or that you’ll be exposed.

Or maybe it’s something personal that you’re just waiting to do until _________ happens in your biz so you can actually go for it.

 

If any of this sounds familiar to you, I want to challenge you to a dare.

If there’s something in your personal or professional life that you’d like to accomplish but you don’t see how to make it work – or find you just haven’t gotten around to it because other things seem more pressing – I dare you go for it.

In fact, I’m so interested in you making “shift happen” for entrepreneurs that I’m going to walk you through 21 micromovements that get you clearer and closer to it becoming a reality.

It’s called Declare Your Dare :: 21 MicroMovements to Make Shift Happen.

It all begins Tuesday, July 1 and goes for 21 days straight through July 22.

It’s fun. It’s free. And it’s fruitful.

You with us?

If so, click over to http://declareyourdare.com to toss your name in the ring and join the party.

I double dog dare you to join us!

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Knowing your highest priorities is the key…

Watch my video on pay time vs. no pay time that I did four  years ago. It’s still relevant today. (Don’t let the hair shock you!)

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