Remember as a kid how joyful and carefree you used to be?

Life was a cinch. You woke up, played, ate, played some more and went to bed. The next day was the start of another new and exciting adventure.

Why can’t your business feel as fun and simple as that?

Why, even though you’re working your ass off and making investments in your growth, do you feel like you’re barely an inch closer to enjoying the results you’d hoped for by now?

Why are you working overtime instead of enjoying quality time?

In Martha Beck’s recent article in O magazine (about how to keep “flakes” on track) she said,

Remember, fun is the new work.

Wouldn’t it be AMAZING if there was a way to do business that’s actually as much fun as you imagined it would be when you started your venture?

Wouldn’t it be WONDERFUL if you found a way to grow your business, your way instead of trying to fit into someone else’s little box?

Wouldn’t it be FANTASTIC if you made money doing what you love?

Well, there is a way.

There are 5 essential keys to infuse fun, flow and profit into your service business (so you can stop working so damn hard!).

  1. Design your business, your way. Do not mimic others thinking it’ll work for you. It won’t.
  2. Develop your voice and point of view so that you’re considered a thought leader by peers and clients. Be the voice, not the echo.
  3. Commit to your primary and most effective marketing strategy. Too many entrepreneurs hide behind email and social media but don’t have a strategy that really, truly works and is a reflection of 1 & 2.
  4. Do whatever it takes to love selling your services. Find an approach that feels true to you and it’ll change your life in ways you can’t even imagine.
  5. Prioritize all of your time, money and mindset around the first 4 pointers. Everything else is extraneous.

Knowing how to do this will help you stop working overtime. Do more of the stuff you like and less of the stuff you don’t. And actually have FUN in your business!

And isn’t the idea to biz happier, not harder?!

If you’re not fully feeling the fun in your business, join me for a webinar next week where I’ll go deeper into each of these five essential keys to infuse fun, flow and profit into your service business (so you can stop working so damn hard!).

Visit http://bizhappier.com.

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Do you ever wonder, despite all of your hard work, why you don’t seem to get what you want?

And you work so damn hard to make things happen, too!

My TUT.com from last Thursday morning said: 

Those folks who meet with life success and then tell the world it was due to their hard work, really make my job challenging. They almost NEVER work harder than others. They don’t even work smarter than others. 

They simply leveraged the magic by thinking, speaking, and acting in line with what they wanted. 

But, oh, no, they have to go out and tell impressionable minds that it was their hard work, and so, for all who listen and nod, it becomes hard work.”

I’ll admit I’ve done more than my share of overcomplicating, sweating and making things hard.

In hindsight, it’s because I didn’t know what I wanted. I knew what I was supposed to want. I knew what other people wanted. I knew what my guru coaches told me to want. But frankly, I didn’t truly have it figured out for myself.

Because I didn’t have a way to give shape to what I wanted.

After years of making a lot of bad decisions and desperate choices, I created one. And today, this is the very first thing I do with my private clients, my Mighties in Evolve Accelerator, and even my Art of the Ask™ students.

So let’s not make this hard work. Let’s walk through my super simple approach right now. (Grab my 4D cheat sheet here if you’d like to follow along.)

The first key here is to DECLARE what you want your business to do for you. 

You’ve heard the saying, “where there’s a will there’s a way”, so I created the W.I.L.L. Formula™ to help you declare what you want:

Why – why do you do what you do?

Income – what level of income do you require? (there are 3 levels: need, want, fantasy)

Lifestyle – what do you want to spend your time doing? who do you want to spend it with? where do you want to be doing it?

Legacy – what do you want to leave behind? how do you want to be remembered?

Today, I know what I want and it makes all the difference! Here are the cliff notes of my personal W.I.L.L.:

  • I want women to believe in themselves more than they presently do… so that they no longer hold themselves back from getting what they truly want and deserve from life.
  • I want to be free of the last of my debt from my guru worship days… (can you relate?!) without interfering with what I want to create for my future. In other words, I’m still investing in my biz.
  • I want to work “easeful” hours so that my lifestyle includes plenty of time for me (no alarm, exercise, dating), my friends and my family. I want to enjoy all (or at least as much as possible) that NYC has to offer.
  • And I want to leave a legacy of having empowered and equipped women entrepreneurs with the know-how to get what THEY want, by running businesses that are fun and make her life and biz happier.

Once you’re clear on what you want your business to do for you, your next step is to DEFINE what you want your business to do for others.

From there, you’re able to DESIGN your business to support the first two things. This involves packaging and pricing your services (also referred to as your business model) so that your business is set up to give you AND your clients what they want.

(Too often it’s done the other way around and then life gets out of whack. You’re working ’til 2am and never have time w/your family.)

And then you DO it. Because now you have a new clarity that shapes your thinking, speaking and acting in line with getting what you want. It all becomes so much easier when those first three steps are clear.

And the beauty of having this “container” of the 4Ds is that it allows you to evolve and shift and adapt your business, as YOU evolve and shift and adapt.

So tell me…

What do you want?

 

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You

 

 

 

 

 

 

 

  What do you love about your business? Share it in the Comments below.

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So many entrepreneurs I meet are out to change the world.

And more often than not, we need to change our own world – and our own minds – before we can change anyone else’s world.

This was one of the many lessons I took from seeing 6-time Tony award winning, Broadway musical Kinky Boots earlier this week.

The show was about a guy who took over the family shoe factory and had to reinvent how they do business in order to continue providing jobs and stay afloat. It required him to take big risks to see it through.

(Give me music, crazy costumes AND a storyline around pushing the limits in business? I’m in heaven!)

My all time favorite takeaway was a line from the last song,

You change the world when you change your mind.

We have so many options for how we can approach life. Which of these do you choose?

Do you choose fear… or love?
Do you choose misery… or joy?
Do you choose desperation… or calm?
Do you choose victimhood… or victory?
Do you choose scarcity… or abundance?
Do you choose self-doubt… or self-trust?
Do you choose to isolate… or collaborate?
Do you choose judgement… or acceptance?
Do you choose persecution… or compassion?
Do you choose to make promises… or follow through?
Do you choose to fool yourself… or be real?
Do you choose self-loathing… or self-love?
Do you choose to retreat… or advance?
Do you choose criticism… or creation?
Do you choose to shrink… or grow?
Do you choose to wait… or dare?
Do you choose to think… or do?
Do you choose lies… or truth?

You change the world when you change your mind.

If you had to change one thing from the list above, which would have the greatest impact on changing your mind… and in turn, the world around you?

I’ve chosen to be more accepting and less judgmental.

Please join me by changing your mind around one thing. Share it in the Comments, if you’re so inclined.

And let’s watch how it changes us. And in turn, how it changes our world.

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I still have the note of thanks that the CFO of International Dairy Queen wrote me 13 years ago when I worked for Oracle. You can probably guess sales reps don’t get too many notes of praise from their clients!

Well, I got a doozie of an email this week to add to my “praise file”.

It’s from a client, Brynn Breuner, who’s in my Evolve Accelerator. She sent it to me with the intention of sharing it with you. So here goes… unedited.

For a gal with perpetually redlined bank account I had no reservations about ponying up [for Evolve Accelerator]. None. Still don’t, think it’s one of the smartest things I’ve EVER done in anything and without hesitation the best thing I’ve ever done for my business.

If I could pay you more I would.

I feel like I’m finally learning things about how to run a business that I simply never knew before. If I’d gone to business school? Maybe, maybe not. But I know without question that this course is giving me the best chance for a long-term successful outcome.

I wish other entrepreneurs I know could afford it—I think of it like an entrepreneurial MBA. Each time we have a call I realize that I couldn’t afford NOT to do it.

Accomplishments:

I have a clear plan (ok, still evolving but it’s right there on the tip of my mind) about what I want my business to accomplish. Totally new!

I have for the first time a strong sense of working ON my business and not just IN it. I’ve read about that for a long time but doing it is like f*cking pure business oxygen. And I’m not gasping for breathe, I’m breathing deep and calm for the first time ever.

Sure sometimes I still get scared, but now I have things I can DO about it, and that beats the fear back into place and grows the capable, savvy badass.

Instead of being super positive and super enthusiastic and pushing the same old buttons while I work harder and harder and am still broke—now I’m super enthusiastic FOR A GOOD REASON. The difference is staggering.

You somehow make it possible to realize where and how I’ve been a complete idiot for two decades but not feel like an idiot—I feel like a normal person who just didn’t know and didn’t know how to find out.

It makes it hard to stay in the closet of shame when the door’s open, sun is shining, and a very smart, very savvy pro on the other side is there to help me kick my own ass into gear and have a ball doing it. In fact the relief I feel to not be making the same mistakes as I was is so huge and so sweet I feel almost evangelical.

You said once, “Hope is not a business strategy” and you couldn’t have nailed me better. Except to add Crossing your fingers isn’t a business plan either. Got it. Oh boy do I got it.

You’re getting me out of my little safe hiding place of mediocrity and challenging me to challenge myself to get my f*cking big girl panties on and make this thing happen.

And the guru thing. I don’t feel like I have to Be Like You to make this work—the opposite in fact:

I have to be like ME or else I’m sunk.

What a relief! And I don’t have to go to groupie parties or getaways or feel like I’m not good enough b/c I didn’t get invited to them. I just have to stay real and stay on it.

Know what I love? You don’t get 3,000 Facebook comments when you buy a pair of shoes or go to a restaurant or take a yoga class. I feel like the whole point isn’t to become a Carolyn disciple or wannabe, but to be me.

The value you offer doesn’t come from cookie cutter teacher worship (which ultimately makes me feel like I’m not good enough to do it on my own)—it comes from doing the damn work with other women who put it on the line, and hold my feet to the fire as much as I hold theirs. This alone is worth gold.

And the other people in the group? They’re gold too—and surprise, surprise, no matter how “far ahead” of me I think they may be in terms of experience or skills, it continues to amaze me that we all offer and find value in each other’s experience. In fact, of course our shared journey (however different we are) drives the learning far far deeper than I would’ve been able to take it on my own.

You want accountability? Honesty? Feedback? PROGRESS?? Join an Evolve group and get to work, sister!!

Brynn B.

If Brynn’s letter speaks to you, apply to be a part of  Evolve Accelerator. I want to get to know you. Visit the intro website to complete your application for an interview today. 

http://thebiztruth.com/evolve/intro/

If you feel like you’re making the same mistakes and want to stop circling success don’t stick this in your “think about it” or “get back to this later” files.

Apply now:

http://thebiztruth.com/evolve/intro/

I look forward to hearing from you.

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Most entrepreneurs are looking for shortcuts and hoping to avoid detours. Watch this video to learn the very first thing you can do to reach your destination more quickly!

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It’s like going to Home Depot and an iParty [store] all at the same time!

This is how one of my clients described Evolve Accelerator earlier this week.

So in the spirit of fun, I’m going to celebrate today’s newsletter with 7 ways to make business more fun for you.

  1. Get in sync with your sleep. I don’t set an alarm. I get up when my body tells me it’s time to get moving. And I looooooove a short afternoon nap when my body calls for it! Ditch the sleep rules and figure out what works for you
  2. Connect with your inner guides. That groggy morning time is when I get my best inspiration because I haven’t gotten into my head yet. I make it a practice to let my “soul team” guide me. Resource: Soul Language
  3. Move. It’s incredibly important to your body and mind to get your heart pumping and stretch and build your muscles so you feel strong. Don’t worry, you don’t have to become the female version of Arnold Schwarzenegger. I run, bike, walk and/or do yoga 4-5 times per week and still don’t have a perfect body, but I feel damn good!
  4. Stand in your power. I see far too many entrepreneurs shy away versus acknowledge the value they deliver. Quit trying to please everyone. Be who you are. Give yourself credit for how remarkable you are. And own it!
  5. Align your business. Declare what you want your business to do for you and define what you enjoy doing that brings value to your clients. (I love creating, inspiring, activating, accelerating.) Then design your business model with the right packaging and pricing to support that. You’ll want to include #1-4 in your declaration, btw. Resource: Evolve Accelerator
  6. Prioritize. You’ll never get it all done. Decide what’s important (doing #5 helps with this) and let the non-essential stuff fall away. Don’t worry, you’re the only one who will know (or notice).
  7. Play! All work and no play makes Jill a dull girl. So, Ma’am, step away from your business. Play hooky. Take vacations. Hove those toenails polished. Get massages & facials. Yummy!

This list could be 17… or 107 things to bring more fun to your business, but I’ll stop here. They’re the ones that have made the BIGGEST difference to me over the years… especially in 2013.

You may have noticed that few of these have to do directly with business. Hmmmm…

And as I plan out 2014, you can trust there’ll be even more FUN in store!

P.S. I just celebrated my 11-year business anniversary. Here’s the post I wrote for my 10 year anniversary. Thought you might enjoy it: http://www.thebiztruth.com/2012/10/

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The truth is…fear makes you do some irrational, desperate things that ultimately sabotage your growth.

The business isn’t running on all cylinders. People aren’t lining up to hire us. Things feel off-kilter.

Low on time, money and patience…we begin to panic. And left unchecked, that fear drives irrational decisions. I know it sure has for me. It robs you of your creativity and joy. It stirs up an air of desperation that drives your prospects away.

You deserve better! 

Tune into how your fears color your actions and decisions – from how you approach your day, your prospects, your business, your clients, your life.

Is fear in charge of you? Or are you in charge of fear?

And the next time you’re faced with a decision, ask yourself if you’re making it from a place of wonder, curiosity and creativity… or a place of fear.

Dare to grab fear by the throat!

What’s your Truth & Dare on this topic? Comment below.

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The truth is… commitment is measured by actions, not promises.

Having worked with thousands upon thousands of entrepreneurs over the past 10+ years, I’ve heard a lot of “talk”.

People talk about what they’re going to do in their business – and they might even believe themselves – myself included. Yet they don’t take the actions necessary to follow through on their words so their promises mean nothing.

This behavior will kill your business. And quite possibly bury you.

It sends YOU (and The Universe – if you’re woo woo) the underlying message that you don’t keep your word. Eventually your words become hollow even to you, and you put yourself in a circular loop of “all talk and no action”.

So the next time you’re tempted to talk about what you’re “gonna do”, stop and figure out if you’re truly committed to it. Or save your breath.

Dare to stop talking about it and go do your thing.

Comment below to let us know your thoughts on this Truth & Dare.

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Only 12% of trainers, coaches, speakers and consultants will ever reach $100,000 in revenue. According to the U.S. Department of Commerce, the average earnings of a self-employed woman are approximately 55% less than their self-employed male counterparts.

These bleak statistics are due, in large part, to the resistance that women have to selling their services. And because 95% of women start up their ventures using their own funds, they are putting their family’s financial security at stake.

But now, there is something they can do to about it. Carolyn Herfurth, founder of TheBiztruth.com has developed a guaranteed approach for consistently closing 70-80% of potential clients no matter what service is being offered. She’s been using her 5-step sales training solution for over 10 years and it still works, even now.

As a Business Development Strategist and founder of TheBiztruth.com, Carolyn has the secret to generating 4-, 5- and even 6-figure sales through one-on-one sales conversations. She says, “your website can go down, your business cards can go up in flames, and if you know how to really connect with your potential clients with a direct and personal sales conversation, you’ll always enjoy a thriving business.”

It all revolves around the “art of the ask”, Carolyn says. Too many entrepreneurs believe that it’s their job to convince the prospect to do business with them. This is a surefire way to push prospects away, so Carolyn teaches small business owners how to engage and earn their prospects business by crafting thoughtful questions that create a collaborative conversation, instead of a one-sided pitch.

Her online sales training class for service entrepreneurs, The Art & Soul of Successful Selling: How to unlock hearts to create an endless flow of clients you adore, is free with limited availability. When participants sign up, they’ll learn the 5 hidden reasons that interfere with their willingness and ability to sell, discover a surefire fix for turning around the number one sales conversation glitch, learn Carolyn’s 5-step approach to engaging and earning a prospects’ business, and see how to elevate their confidence – particularly for the service-based entrepreneur.

“Too many service-based entrepreneurs stop selling before they start. And when they do engage in a sales conversation, they ask questions that do nothing to set them apart so their prospects aren’t compelled to hire them”, says Carolyn. “Their heart is in the right place, but their selling skills aren’t.”

Carolyn has an impressive record for success. Just ask her clients. Many of whom were closing sales less than 40% of the time. That is, until they met Carolyn.

Bryn Johnson of Bryn Johnson Consulting once closed 15% of her potential clients and now consistently signs 90%. In fact, she recently landed a $30,000 contract with an ideal client doing what she loves.

Listen to a free online sales training class about The Art & Soul of Successful Selling: How to unlock hearts to create an endless flow of clients you adore. Visit www.thebiztruth.com/freecall/art.

 

Carolyn Herfurth, Business Development Strategist is the founder of TheBiztruth.com and the author of “Shut Up, Sell More: 10 Things to Never Ever Say in a Sales Conversation”. An entertaining speaker, consultant and trainer, Carolyn has played a hand in the launch of 100 businesses, and the growth of hundreds more. She’s helped service entrepreneurs fill their practices and programs and gain a calm confidence about something that used to make them shake in their shoes. For information about her private coaching, business development strategy or in-person workshops and sales training, visit www.thebiztruth.com.

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