I still keep her voice message so I never forget feeling like total crap. All or Nothing

A few year ago, a private client (we’ll call her Linda) called in a panic. We’d recently done a sales strategy VIP session but her sales were getting worse – not better.

Talk about feeling like a fraud. She paid me a pretty penny. What in the &*%@ had I done?!

(If you’ve ever had that experience, remind me to tell you about a great book that addresses the impostor syndrome.)

Fast forward three years to November 2014.

Another client (we’ll call her Deb) crafted her sales strategy for one of her services at my true. event last Friday.

The very next day, a prospect called her and she figured “I have nothing to lose by asking the questions I crafted at true.”

The result?

Deb closed the deal. And she did it at a 50% higher rate than she’d been charging. Earning back triple her true. investment within 24 hours.

So what happened with Linda three years ago? You remember. The one I thought I had totally screwed over.

I asked her to record a sales call so I could hear where things were going wrong.

And my, oh my.

Within the first two minutes, the prospect told Linda that she wanted to hire her. So she assumed the sale was “hers to lose.”

That, my friend, is the kiss of death.

So I gave her further coaching and she closed a sale that same day. And three more the next day. In fact, she closed $16,000 worth of business within just a few days of our course correction.

What’s the difference between “yours to lose” and “nothing to lose?”

It’s never “yours to lose.” Because it’s not yours. You don’t have it yet. How could you lose something you don’t own?

Having “nothing to lose” is shoving Fear and Doubt aside. Asking the tough (and thoughtful) questions. And getting hired more often because of it.

For the record, I also keep Linda’s NEXT voice message telling me she closed her next sale. The joy in her voice is music to my ears.

Listening to the contrast between her two messages has gotten me through some very low times over the past few years.

They’re my reminders to always keep my clients’ best interests in mind. That I’m human. And that my sh*t works when my clients bust through their Fear and actually follow through.

I hope you keep a “win” file (voice, email, notes) to remind yourself that you’re pretty darn remarkable too. Especially during the times you feel like a fraud.

What do you have to lose?!

p.s. Got selling stories in addition to “losing?” Click to check out this old blog post on the topic. (Go ahead and have a giggle about my old hairstyle while you’re there.)

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The truth is… commitment is measured by actions, not promises.

Having worked with thousands upon thousands of entrepreneurs over the past 10+ years, I’ve heard a lot of “talk”.

People talk about what they’re going to do in their business – and they might even believe themselves – myself included. Yet they don’t take the actions necessary to follow through on their words so their promises mean nothing.

This behavior will kill your business. And quite possibly bury you.

It sends YOU (and The Universe – if you’re woo woo) the underlying message that you don’t keep your word. Eventually your words become hollow even to you, and you put yourself in a circular loop of “all talk and no action”.

So the next time you’re tempted to talk about what you’re “gonna do”, stop and figure out if you’re truly committed to it. Or save your breath.

Dare to stop talking about it and go do your thing.

Comment below to let us know your thoughts on this Truth & Dare.

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Have you ever been “tricked” into buying something that you didn’t want or need?

If so, you’ll relate to today’s video about PIMPS Culprit #3.

I share how those experiences factor into your relationship with selling and what an insidious role it plays (without us even really realizing it) when it comes to offering your own services:

If you’ve missed the first two videos about P.I.M.P.S., you can link to them here:

Culprit #1 – http://www.thebiztruth.com/mindset/5-reasons-you-resist-selling/

Culprit #2 – http://www.thebiztruth.com/mindset/sales-resistance-culprit-2/

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There are five reasons entrepreneurs don’t jump out of bed each morning EXCITED to get out there and sell their services.

The reason it’s so important for you to understand these five culprits is because sales are the lifeblood of your business and if it’s an activity you resist, it’s tough for your biz to grow.

This video addresses the second reason. This one has to do with everyday influences that impact our perception of what selling is all about.

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If you dread, avoid, and/or completely resist selling – there’s a reason behind it. Five potential reasons, actually.

These culprits are so pervasive with the thousands of entrepreneurs I’ve dealt with over the past decade that I put together this free video series for you. It lays out what the 5 things are, along with practical advice for what you can do about each one.

This video lays out the first reason for you. Be sure to check back for the other reasons each week. I welcome your Comments and encourage you to share with any of your friends who might be experiencing a case of sales dread.

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Find out the invisible reasons that entrepreneurs don’t like to sell and the 5 steps you can take to get past those blocks, get more clients, and actually enjoy doing it!

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October 2012 marks my 10-year anniversary as an entrepreneur!

I’ve taken a few bumps and bruises along the way so thought I’d share ten of my top lessons with you in this week’s edition in the hopes you’re able to avoid at least one of the hits I’ve taken over the years 🙂

Here’s a dose of biz truth for you. Some of these lessons were painful, others are positive… Just like business ownership!

 10.   Not every investment will be a good investment.

I’ve wasted more money on overpriced, no-value programs than I care to remember, but it doesn’t stop me from investing in my growth. I’ve just gotten better at knowing how to choose. (Email me if you want to know my criteria.)

9.   A high price tag isn’t necessarily an indicator of a high return.

It can often do more to fuel the seller’s growth than yours. Beware of outrageous promises. And don’t confuse their success with your future success. That’s called “smoke & mirrors” in the magic biz.

8.   Don’t hand over your power along with your credit card number.

Manipulators want you to depend on them so they can keep swiping your credit card. He’s not “your daddy”… and never will be.

7.   Even if you’re a solopreneur, you can’t do it alone.

I owe a mountain of gratitude to all of my past, present and future business friends who lend mountains of support and advice.

6.   It’s ultimately up to you to decide.

It’s great to get perspective from others, but ultimately you must follow your gut.

5.   Take responsibility.

In my heart of hearts, I usually knew better. I just didn’t trust myself enough to believe it.

4.   Do NOT let fear drive your decisions. 

Being an entrepreneur feels isolating sometimes so it’s easy to get scared and withdraw because it all feels scary. Resist the temptation of falling into that trap.

3.   Dare yourself to actually accomplish what you set out to do. I hated making initial contact calls when I started my first biz… I was unsure of myself and felt vulnerable. Once I sucked it up, it got easier and the doors opened wide. So do it, even if it you don’t want to!

2.   Take action, because hope is not a business strategy.

I hope the phone rings. I hope people click “buy” on my website. I hope this program is the silver bullet. I hope I break $1 million… I mean $100,000… ummm $50,000… this year. Get real, Entrepreneur.

1.   If you’re in business, you’re in sales.

Even if you’re new to my community, you knew this one was coming!

 

2 more bonus lessons:

Smile. It’s easy and it lights you and others up…. So why the heck not?!

Rest. I wish I did more of this. I’m getting better… but burnout is imminent if you don’t do it… and it’ll never all get done anyway, so you may as well make time for you!

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If you’re an entrepreneur who’s at the end of your rope and you’re exhausted because you’ve invested massive amounts of money in programs – but all you have to show for it are maxed out credit cards and an empty bank account… now’s your chance to get your money back by duping others into working with you!

Get your ringside seat as I reveal the low-down, dirty secrets for “How to Manipulate & Exploit Others in 5 Easy Steps”.

On this free call, you’ll discover the most insidious tricks of the trade when you learn how to:

  1. Activate shame in your prospects so they hand over their power to you
  2. Make your potential clients believe you can lead them to the Promised Land by paying you a boatload of money
  3. Guilt your prospects into believing they’re a waste of skin if they say “no” to buying from you
  4. Master the intricacies of selling one thing, but holding out on the promise and delivering something entirely different (and making your client wrong when they point out this fact)
  5. Instill a sense of disempowerment in your prospects and clients so they keep coming back for more!

Warning! This is NOT for the faint of heart. It is NOT a witch hunt. You MUST have a sense of humor, and not be stuck in “victim mode” and you MUST be ready to take a stand for yourself and your success!

Be sure to register and invite your friends:

http://manipulateandexploit.com

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One of the reasons entrepreneurs feel so uncomfortable talking about their fees and asking for the business is because they have NOT asked questions that put them in a position to EARN the ask.

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Although you may not like it, you know it’s true…

What are you doing about it?

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