When I was a kid, I dreaded bath time because I knew that the “comb routine” afterward was a painful process with my long hair…. It would get all tangled up and so I spent many, many tearful nights having Mom battle running a comb through my hair.
And then one day, she put J&J No More Tears Detangler in my hair and the agony was gone. It was sooooo simple. Keep in mind that I’m the youngest of 5 and money was tiiiiiight but Mom found it worth the investment because she probably disliked that routine more than I did.
This is how I see so many women running their service based businesses. There’s so much to sort through that it gets all messed up. And hairy. And painful. You’re tangling with all sorts of complexities that could be smoothed out with the right solution… so to speak.
Unfortunately, there’s not a single bottle of tonic you can buy at your corner drugstore for $1.99 that’ll make all of your pain go away.
But there are 5 things you MUST do if you want to avoid getting caught in hairy biz mistakes:
- Stop mimicking other people’s bis model. Create an intentional plan for how to set up your business to support your personal goals
- Stop sounding like everyone else and regurgitating what you learn from your coaches. Learn how to develop yourself as a thought leader so you’re the voice, not the echo.
- Stop believing that email marketing is the only way to build your business. Response to email marketing is on the decline. Create marketing strategies to find and meet more of your perfect peeps.
- Stop treating sales so casually. Create a sales conversation strategy that converts more of your prospects to paying clients.
- Stop wasting your time on inconsequential crap. Get ruthless when it comes to prioritizing your goals, as well as managing your time and mindset.
If you feel like you’re tangled up in your business despite the coaching you’ve gotten (or not) and you’re not making the progress you’d expected, check out my Evolve Accelerator program where I walk up to 6 women through each of these keys over 6 months that brings you clarity, clients and cash.
Visit this intro page and apply now:
This is the program I wish I’d had when I started my business but it didn’t exist. I’m a biz vet who’s played a hand in the launch of over 100 businesses and trained thousands of entrepreneurs over the past 10+ years in business and I want to help you.
So complete the short application using the link at the bottom of http://www.evolveaccelerator.com/. I’ll personally review your app and schedule an interview to determine if we’re a fit for each other.
So let’s talk. I’d love to help you.
There is only one you.
My friend Matthew Goldfarb says, “It’s OK to fit in, but it’s better to stand out.”
Yet there are so many days I feel like I’m smack dab in the middle of an echo chamber.
For example, even though I don’t follow a particular marketing coach (I’ll call her Sally), I always know what Sally is teaching her Platinum Mastermind clients because I still get their emails.
I can read the subject line and first paragraph of 2-3 of her client’s emails and will know that Sally’s been talking about “profit”.
Then a few months later, I’ll notice they’re all being “vulnerable” and sharing their deepest, darkest fears and secrets.
And I loved it when they all started writing about “truth”. Really, I did. You can’t have too much truth!
But in an effort to fit in, too many entrepreneurs become the echo, not the voice.
We stop thinking for ourselves. We try to please others by following rules, guidelines and social norms so that we can fit in. Or do what Sally is doing.
And we lose ourselves in the process.
The alternative is to be dangerously you.
- What if you were a thought leader, rather than a follower?
- What if you spoke your truth, instead of filtering yourself?
- What if you said what’s really on your mind, versus being polite?
Feels risky, doesn’t it?
Yes. But I’d much rather be “dangerously me” by being my absolute, true, authentic self and piss a few people off along the way.
And I’m willing to take that risk because I know I can’t be all things to all people. And neither can you.
Think for yourself. Speak for yourself. Be yourself.
Learn more about HOW to think (not WHAT to think) to position yourself as a thought leader. This is just one of the things I’ll cover on my brand new webinar that’s happening tomorrow, September 12th:
Your Speedway to Success
5 Crucial Keys to Shorten Your Learning Curve and Accelerate Your Earning Curve
Register here: http://thebiztruth.com/accelerate
Dare to be dangerously you.
It ain’t always easy.
When I saw my parents walking down the sidewalk holding hands on Sunday, I couldn’t help but consider of what great roles models they are for us as entrepreneurs.
They’ve been married for almost 56 years. Raised 5 kids. Moved four times. Undergone countless surgeries. Belong to different churches. Disagree on plenty of topics. And dealt with their share of challenges and adversity over the past 5+ decades.
Despite the challenges that life presents, they still hold hands every now and then.
So I asked them what one word they would use to describe what it’s taken to make things work.
They both replied “commitment”.
Interestingly, I talk to plenty of entrepreneurs who don’t have that same commitment to their business.
So I have a suggestion for when the going gets tough.
Commit to your goals (not your business).
Achieving your goals is what will bring you satisfaction. Your business is simply a vehicle to help you get there.
If your biz isn’t set up to allow you to reach them, you need to do one of two things:
- Change your business model to support your goals
- Change your goals to endure your business model
And then commit to the path you choose.
My parents have changed their “marriage model” multiple times to support their shifting goals over the past 50+ years. They have the stories to prove it’s not always pretty, but are still holding hands as evidence that it works when you stay committed.
If your business isn’t supporting…
Why you started in the first place; helping you earn the
Income you want; enjoying the
Lifestyle you want and creating the
Legacy you’d like…
Explore the W.I.L.L. Formula™ further to whip things into shape.
Dare to commit.
Life is short and business can be tricky.
Not so long ago, I was in a meeting with about a dozen of my peers and everyone around me was talking about how great things are in their lives and businesses.
When it was my turn to speak I said, “I dare entrepreneurs to live their truth, but I don’t feel like I’m fully living mine.”
You see, I’d spent much of three years working to master the secrets to success in the online world so that I could make millions while I sleep. I had some wins, but never felt like I really connected with people using these tactics because they didn’t feel true to me.
For example, earlier this year I followed a big-name guru’s blueprint for doing a launch and it was a disaster. I didn’t increase enrollments over past launches, and what’s worse is that I burned my relationship with my online community. In fact, my open rates are now HALF of what they were before I followed her advice. (Please forgive me for the error of my ways!) I knew her system didn’t feel right, but promised myself to follow it to the letter because it works for her. BIG mistake.
The truth is that I’m an accelerator. An activator. An artisan.
And I haven’t found an authentic way for those things to translate online. (At least not using other people’s methods.)
The truth is what really feeds me is giving others my full, undivided attention through conversation.
Not copy or complicated email campaigns.
Yes, good old fashioned conversation.
The truth is that I’ll continue to use the internet and email as tools to teach, start conversation and spread the word. But the greatest impact I have on entrepreneurs is listening… really listening to what’s going on and helping you find solutions to your problems.
As an entrepreneur, you must find and live YOUR truth.
Don’t let anyone shoehorn you into doing something that’s “proven” to work if it doesn’t feel true to you.
Here’s the catch…
The critical distinction is knowing the difference between your truth and your fear.
Your truth is what’s deep inside of you. A knowing.
Fear is your ego playing games with you and your truth. It can force you to hide behind excuses.
When you’re resistant to doing something, go deep within yourself to distinguish what’s stopping you. Are you fearful of trying something new? Failure? Success? Looking bad? Or do you have a knowing that’s inside of you… that this action doesn’t support you and your people.
If it’s fear, go take the action. (We’ve all heard the famous quote, “Feel the fear and do it anyway.”)
If it’s the knowing, then follow your truth.
The truth is that pure magic happens when I connect through conversation with entrepreneurs because as an activator, accelerator and artisan… I’m able to inspire, motivate and problem-solve in ways that can’t happen in a mass email campaign.
Dare to find and live your truth.
What’s your truth?
Hope isn’t a business strategy.
As an entrepreneur, your success isn’t guaranteed.
Unfortunately, far too many people cheat themselves out of success by taking chances with their time, money and opportunities. They do this by patching together a series of well-intentioned advice and “hope” it all works out in the end.
To vastly improve your odds for enjoying success, you must establish these 6 keys to grow your business with confidence:
1. A sound, simple business model. You’ll get stuck and struggle needlessly until you package and price your services to support your clients AND you every step of the way.
2. A point of view. You can be a thought leader or a follower. Which do you think potential clients value most?
3. A marketing strategy. Based on your business model and what (and who) you stand for, what are the BEST ways for you to elevate your profile to attract clients?
4. A sales strategy. I know you hate this part, but without it, you’ll never have a successful business. The good news is there are ways for you to get clients without the dread you probably feel now.
5. The ability to identify and manage priorities. Far too many entrepreneurs admit to chasing far too many shiny objects, only to abandon them to chase the next shiny object. Knowing your priorities allows you to pursue what matters most.
6. Money management. This is my least favorite (to my retired banker dad’s chagrin). I love to make it and I love to spend it, but I don’t like to manage it. It is, however, a key to improving your profitability.
Once you have these building blocks in place, the odds that your venture will succeed are far greater than skipping past these steps.
If you’re an entrepreneur who started a business based on your desire to serve others in a big way, but don’t necessarily know the ropes when it comes to creating business success and would like to learn from someone who’s played a hand in the launch of over 100 businesses, I encourage you to visit us here.
Dare to CHART, not chance your success.
There will always be “what ifs.”
When I talk with entrepreneurs who are starting out, they have a lot of “what ifs” that weigh them down and stop them from moving forward.
What if I don’t know what to do?
What if I make a mistake?
What if they don’t like it?
What if it doesn’t work?
What if I run out of runway?
Imagine if you were to “what if” yourself UP, instead of “what iffing” yourself down.
What if you replace your fears and doubts with faith?
What if you trust that you’ll succeed instead of fail?
What if you look for reasons to say yes, rather than look for reasons to say no?
What if you do what it takes to realize your dreams, rather than stay stuck in inaction and indecision?
Dare to “what if” yourself UP vs. down.
Mistakes are inevitable.
A common refrain among many of the entrepreneurs is, “I can’t afford to make a mistake.”
I wholeheartedly disagree!
The reality is that you can’t NOT afford to make mistakes.
Sure, it sounds logical when you consider that money is tight, time is at a premium and morale is waning.
What do mistakes really tell you?
Mistakes are our turn signals. They’re indicators that we need to change course. If you take action and learn from your mistakes – you’ll get to your destination more quickly.
The alternative is to allow your fear of making mistakes to paralyze you.
What gets done when you’re not taking action?
Worse yet, you backslide because you feel so awful about not making forward progress.
What’s the worst that can happen if you make a mistake?
You have to answer this one for yourself.
I can tell you that in my 10+ years as an entrepreneur, I’ve never come up with an awful enough reason to stop me from taking a leap of faith on a decision – big or small. And believe it or not, one of my worst-that-can-happen-scenarios was that I might have to sleep on a park bench if I couldn’t make it in NYC!
Start with small things (send the email, pick up the phone, ask for an intro, submit a speaker proposal) and the bigger actions will become easier (hosting your own event, launching a bigger program, moving to Thailand).
So take a breath. Don’t belabor the decision. And take action.
Dare to do.
Life is full of choices.
When faced with a myriad of choices, how do you make the “right” decision?
Teddy Roosevelt said, “In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.”
Sure, you’ll make some decisions along the way that don’t work out. I’ve made plenty!
The risk of a wrong decision is preferable to the terror of indecision. – Maimonides
Making a wrong decision every so often? Risking ego? Financial risk? Relationships?
Or living in terror of f*ing up, making NO decisions and living up to a fraction of what you’re capable of accomplishing in this world?
As Paul Tillich said, “Decision is a risk rooted in the courage of being free.”
You won’t find me in “indecision prison”. My missteps are what have guided me to to some of my greatest accomplishments.
Give me freedom!
And I’ll accept the failures that come with that freedom.
Dare to decide.
It’s easy to get stuck seeking perfection.
“It’s not quite right. I just need to (fill in the blank) before I’m ready.”
Nothing significant or remarkable gets accomplished when you think like that.
What’s behind perfection might surprise you.
In a recent Oprah interview, the author of “Daring Greatly”, Brene Brown, says our quest for perfection is really our effort to minimize shame and judgement. Or as Oprah puts it, “Perfectionists are ultimately afraid that the world is gonna see them for who they really are and they won’t measure up.”
It took a lot of years of perfectionistic tendencies for me to see that they’re right!
If you keep yourself busy perfecting, you don’t have to deliver. And if you don’t deliver, nobody can judge the quality of your work. And if nobody’s judging your work, you don’t risk shame.
The problem with this scenario is that you don’t get anything done. You don’t share your brilliance with the world. And that’s a ridiculous waste of talent.
Quit perfecting. Stop hiding. Risk judgement.
Everyone else is too busy perfecting their own stuff to judge you, anyway.
Dare to deliver!
You can’t be all things to all people.
“But I can help everybody.”
That’s the refrain I’ve heard from countless entrepreneurs over the years.
Perhaps you can, so let’s go with that belief for a moment.
Sure. You can help the people who can’t afford you. You can help the people who create hassles for you. You can help the people who suck the joy out of your day. You can help the people who don’t take responsibility for their role in their outcome.
But are they really the people you want to serve? How long can you work with people who don’t pay you? How will I know who to refer to you if you help everyone?
When you try to be all things to all people, you blend in. You’re forgettable. You’re forgotten.
But when you put a stake in the ground and are specific about who you serve and what you do for them, THAT is memorable. THAT is what drives referrals. THAT is what gets you clients who you love serving.
Dare to take a stand!