Your business model is the container for how you do business. And when things aren’t working the way you want, it’s time to go back and rethink what you want your business to do for you – and what it does for others.

In this video, you’ll learn the factors to consider as you as you go about packaging and pricing your services.

Business model considerations for those times you hit a plateau in your business so you can bust through? Follow the 4Ds:

1. Declare – What do you want your business to do for you?
2. Define – What does your business do for others?
3. Design – How to package and price your offers based on your first two Ds
4. Do – This is marketing, selling and delivering your services.

Need additional guidance? Learn more here…

http://www.thebiztruth.com/ybyw/

 

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Running your small business requires a lot of effort. And you’re either a sprinter or a marathoner.

Which one are you? And how do you adjust to energy bursts or endurance lulls?

Email me if you want to explore ways you can get in better shape as you run your business.

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Online marketing looks easy and super duper profitable on the surface. Especially when done well.

Unfortunately, my first 5 years as an online marketer did not come so easy.

The lessons I learned were vastly different than the ones I learned in the business I had for 7 years before launching this venture.

In honor of The Biztruth’s 5 year anniversary, I’m sharing the stuff I wish I’d known sooner so you can avoid the mistakes I made!

 

Ask me about Brilliant U if you want to avoid mistakes like this while you build your business.

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Call reluctance can be a real showstopper for entrepreneurs who want more clients, but are scared stiff of initiating sales conversations.

It would sure be nice if prospects would pick up the phone and call YOU. And maybe someday, that’ll happen.

In the meantime, if you want to eat, this video will give you advice for getting past your sales reluctance.

Have a business question for me? Ask it here and I’ll do my best to create a video for you!

 

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Having a weekly planning practice is an important link between setting your daily activities and reaching your annual goals.

In this video, I share the things I focus on during my “Sunday CEO” ritual so that I don’t go barreling off into the world without something to ground my activities and intentions.

And you’re welcome to join us on Periscope LIVE on Sundays for #SundayCEO. Simply download the Periscope app to your smartphone and follow me, Carolyn Herfurth. You’ll get an alert when I go live so you’re able to join us!

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Business owners ask me all of the time how to sell without sounding salesy. It’s my favorite question because it’s so straightforward!

This video walks you through three simple shifts you can drastically improve your sales results to get more clients.

And if you happen to be in the NYC area on April 2, be sure to take advantage of a free half-day sales training that dives deeper into these three shifts and how to apply them in your business.

p.s. The link to apply for your seat at true.sales is http://thebiztruth.com/true/sales.

 

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Women business owners deserve a break. We work SO hard. Yet I usually find a few mistakes that, when corrected, make doing business easier – and your life richer.

These aren’t “the usual” five things you hear me talk about – so I’m excited to hear your comments once you’ve watched below!

(btw – this video was inspired when I asked my community what free information you want me to share with you.)

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Note from Carolyn: One of the things I constantly hear from entrepreneurs is that they want to be viewed as a thought leader. When I work with my clients, I start by asking them what they stand for. This post written by Cari Vollmer , one of my “Mighties”, gives multiple examples of knowing what these Oscar winners stand for.  Enjoy!  – Carolyn

Oscars

I was up late last night watching every moment of the Oscars. My sofa review: Neil Patrick Harris was OK, Lady Gaga wowed me, as did Julie Andrews, and mostly I was swept away by how some Oscar winners and nominees used their platform to share with us What They Really Stand For.

Reese Witherspoon voiced her support of the #AskHerMore movement which encourages journalists to ask female celebrities more in depth questions vs. simply asking what designer they’re wearing. I couldn’t agree more. I love the fashion, but what I really love is the woman. Perhaps we should start a movement called #WeWantYouToAskThemMore!

J.K. Simmons urged us to CALL our parents. I must admit, that one hit me directly in the heart because I could do a much better job calling my dad. Thanks for the inspiration and the nudge, J.K! I heard ya!

Patricia Arquette used her Oscar win to use her voice in service of equal pay and equal rights for women. Go Patricia! Of course, Meryl Streep’s enthusiastic support of this allowed us to see where she really stands too!

Graham Moore’s acceptance speech for best adapted screenplay had me in tears as he encouraged all those that feel weird and different to stay weird and different because that is exactly what’s going to set you apart.

Of course, John Legend and Common’s performance of “Glory” was phenomenal, moving, and the message was clear.

It’s exciting, isn’t it? To see what these performers really stand for?

And that’s what we want from you too. Your business gives you a platform to share with us What You Stand For! How do you have our backs? How do you show up for us? What do you want us to see, know, understand?

When you communicate What You Stand For with us you give us something to grab hold of and you give yourself presence. You show us you are so much more and we love that!

This week make a list of all of the things you really stand for. Then, find ways to incorporate these “messages” into your marketing, blog posts, website copy, newsletter articles, and more.

If it’s not clear already one of the things I Stand For is Your Voice. It’s remarkable, you know. Don’t back away from really using it.

 

About Cari
Cari Vollmer

Cari Vollmer, founder of PassionIntoProfit.com, helps business women worldwide deliberately create their sweet lives and purpose-filled businesses by helping them awaken, identify, and honor their brilliance so they can INFUSE their life and business with the best of Who They Really Are.  Imagine the impact OWNING your brilliance could make on your life and business!  She fiercely supports women in trusting their gut instincts, while helping them create purposeful and strategic plans for business growth and living well.

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If you want to position yourself as a thought leader in order to stand out from the crowd, there are 3 non-negotiable steps to putting yourself on that path.

Watch the video below to build your reputation so that it becomes a matter of when, not IF people hire you.

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I joined a new training program yesterday.

DecideThis coach had an interesting business model I haven’t seen before. And even though I have a lot of balls in the air – I knew I’d never enroll if I waited for things to cool down.

Because it never does. And we kid ourselves into thinking we’ll think about it and get back around to it later. But don’t.

Well, I don’t, anyway.

What does “I want to think about it” mean?

Let me get out my Webster’s Ambivalent-English Dictionary.

The official definition is,

When you try to convince yourself that you’ll think about a decision but you end up putting out the next fire instead; then forget about it and keep doing the same sh*t with different packaging thinking you’re doing something different; and stay stuck in the same pattern you’ve been in since you started your business – even though you’re not even really aware that you keep repeating this pattern over and over and making yourself miserable.

What’s that look like in real life?

  • You join yet another accountability group with your smart, lovely friends who also have struggling businesses
  • You limit your professional development to free webinars, handouts and videos
  • Or you buy another self-study program, convincing yourself you’ll make time to do it, but don’t
  • You have several new exciting things underway all at once “because this time it’s gonna work” – and when they all flop you scratch your head wondering why things still aren’t working for you
  • You dither and don’t make decisions

In fact, in the 2 years I’ve been running Evolve Accelerator, I’ve had at least a dozen people tell me, “I’ll join the next one.” Or “I’ll enroll in the Fall when the kids are back in school.” Or “Catch me in March when I get this certification done.”

But they don’t join even though their problem hasn’t been solved or their self-sabotaging patterns broken. In fact they’re often in a worse position.

Decide which club you want to be in: Ditherers or Doers

I’m miserable when I dither. I can’t stand that feeling of being at a standstill and not creating fresh value for myself and my clients. And I’ve done my share of dithering over the years.

That’s why I joined that program yesterday before we were off the phone. It’s a few thousand dollars so we’re not talking peanuts. And there’s a chance the program could be full of crap.

But if I don’t continue expanding myself and finding new ways to do business, why would entrepreneurs hire me? They look to me for ideas and resources. And out of the box thinking. And my spin on how a mishmash of stuff could fit together to create something really unique and true to them. And that’s what they’ll continue to get from me.

I had to make a decision.

This time I chose Doer instead of Ditherer.

Curious to hear what you’re doing or dithering right now?

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