A business model is how you decide to package, price, sell and deliver your services.
Designing a solid business model is THE most important gift you can give yourself.
Yet too many service entrepreneurs undercharge for their services – or underestimate how much more they could be doing for their clients so they can actually charge higher fees.
Watch this video where I challenge you to take a fresh look at what you do for your clients so you can earn more money with less effort.
And if you want to learn even more about how to do this right, be sure to keep tabs on my Events page- where I offer a variety of talks and trainings about how to infuse even more fun, freedom and profit into your service business – so you can stop working so damn hard!
I know I’ve felt it before. But I’d never really thought to use THAT word to describe it.
Where do you feel it the most?
Give yourself the gift of feeling less vulnerable in your business by watching my free training:
If you’re wondering why the hard work you’re doing with your business coach is not pushing you forward to the next level, it could be that you and your coach simply aren’t a good match for each other. Or it’s possible that your coach is simply not a good coach.
How do you know if you’ve got a coach who’s not right for you?
Here are 9 things you should never tolerate in a coaching relationship:
1. Being told what you “should” want
Your coach is there to guide you, not tell you or project on you what you should want. “You should want a 7 figure business.” Maybe you’re fine with a 6 (or even 5) figure business, and you know what? There’s nothing wrong with that.
2. A my-way-or-the-highway attitude
If you tell your coach, “That is a great idea, but it just doesn’t feel true to me,” your coach should immediately say, “OK, what about trying this?”
If your coach instead adopts a “my-way-or-the-highway” attitude, it’s time to find a new coach.
There’s no reason why you “have to” do something that is not authentic to who you are. If we look at it from the other direction, a good coach will always try to find the best way for YOU.
3. Not being pushed outside of your comfort zone
The whole point of working with a business coach is to be challenged and pushed outside of your comfort zone. That’s how we learn and grow! If your coach is letting you just hang back, he or she is undermining the entire purpose of paying a coach.
And yes, there’s a difference between being pushed outside of your comfort zone and being told what you should want or how to get it.
4. FOMO is pervasive
FOMO, or Fear Of Missing Out, is better suited to a sorority than a business accelerator.
Scared you’re going to miss out if you don’t sign up for the “hot” program that your friends are enrolling in? Or that you won’t make important connections if you skip an event – even if it’s not relevant to your business? You’re living in FOMO World.
5. Overcharging and under-delivering
Don’t feel like you’re getting what you paid for? Unfortunately, it’s rampant in the guru coaching world to charge crazy prices, without regard for level of value or experience of the coach.
A good coach will help you in two major areas:
1. She’ll equip you with the skills, tools and self-trust to make decisions you feel great about.
2. She’ll help you see and create a big picture strategy so you know which tactics to choose as you execute.
6. “Gated” advice
Just as some coaches will under-deliver, some will intentionally hold back advice. Rather than providing it to you as part of the overall process, you will be told you have to sign up for an additional program to learn X. That’s unacceptable, obviously.
Likewise, if you feel like every session ends with more questions than answers, it might not be your imagination. It could be that your coach is holding back information so you keep you coming back for more.
7. Zero ROI
I know entrepreneurs – myself included – who have spent tens of thousands of dollars on business coaching but never earned back even a fraction of their investment. It is perfectly reasonable to expect a coach to deliver value that exceeds your investment by five to ten times – or more.
8. Self-doubt trumps self-trust
A great coach will equip you with tools and knowledge that build confidence and self-trust, not break it down. If he or she instills self-doubt rather than confidence or makes you feel “less than” instead of “more than,” run, don’t walk, out the door.
It is likely that she’s trying to extend the relationships so she can milk more money out of you.
9. The pieces of the puzzle never seem to fit together
The longer you work with your coach, the clearer your entire business becomes. Each element of your business starts to fit together, and what was once a scattered pile of pieces becomes a completed puzzle.
If your coach doesn’t show you how the different elements of your business work together, it’s probably because he or she doesn’t know.
Need a business coach who helps you tie your business together so it doesn’t fall apart? Watch the FREE live training here:
Overcoming sales objections and stalls is a challenge every service-based entrepreneur faces. And learning how to overcome sales objections adds more clients, more quickly.
An entrepreneur asks… “I closed (or thought I closed) a big deal and sent the contract to my potential client, but a week later it’s still not signed. We agreed on the amount and agreed to move forward, yet nothing since. How do I approach the client about this?”
In this video, I talk about how to approach a prospect who’s agreed to move forward with hiring you, but is sitting on the contract you sent them.
Try my suggestions and be sure to share your Comments below!
I can’t stop thinking about what’s going on in the business coaching world.
And the ONE THING that’s holding you back.
It’s the plethora of advice about WHAT to think and WHAT to do in your business.
Our Inboxes are filled with offers to learn how to make money with social media, sales funnels, Facebook ads… the list goes on.
It’s not that they’re bad programs.
But the problem with that approach is you’ll always need to rely on others to give you the next step. And the next. And the next. And…
And so often, you don’t get the same results that were promised.
Obviously that slows you down. It did for me (and 97.3% of the entrepreneurs I know!)
And it wastes opportunities that are in front of you right now. Not to mention money, too.
Although you might not know this, you can completely avoid falling into that trap. With the right perspective.
I know because I was able to lift myself out of this cycle of…
+ tactic of the day
+ coach of the moment
+ short-term decisions
+ blinded by my enormous desire to succeed
= in the red
It sucks, doesn’t it?
That’s why it’s critical to learn HOW to think about your business. And understand HOW everything fits together. And how to optimize your priorities based on a few key factors.
Because when you do, you’re able to land your perfect clients so much sooner. And in a way that’s true to you. So you make more moola.
And I want to share my insights with you to save you the time and money that I lost.
Because I was you.
After walking away from a multiple 6-figure business, I hopped from one sales or marketing tactic to the next.
After coming to my senses, I scraped and clawed my way back to building another multiple 6-figure business.
And you can do the same.
You simply need to know the essential keys for making it happen.
And I want to give you a free on-demand video training – with no strings attached – no opt-in – no barriers – just click and play.
None of the hoopla. Or shiny stuff that makes us salivate. Or the “latest and greatest” marketing trick.
That’s just a waste of money until you understand these five things you need to know. And I’ll share it all in the free on-demand video.
Unless you’re a glutton for punishment, you can avoid the fuckload of tears and time that it took me.
You’re probably having a hard time trusting that it’s even true. I get where you’re coming from. It’s hard to believe you don’t have to endure the string of disappointment with programs that don’t deliver the results you want.
Suspend disbelief for 91 minutes to watch this free on-demand video.
I’m going to show you HOW to create a strategy for your business that weaves the golden thread through your business.
I’m not messing around here. This is real, practical stuff that shows you what you need to know to trust yourself enough to do things your way.
This on-demand video will be available until next Wednesday, June 24 until midnight EST.
Whether it’s your first – or third time watching – I promise you’ll get something new out of it.
Mostly, the opportunity to know HOW to think about your business. Even though you don’t know that you haven’t been doing so.
For the record, I’m not saying you don’t think. I’m saying your coaches hold back HOW everything works together so that you’ll keep going back to them for more. Tricky, huh?
You won’t get it until you see the big picture which I’ll explain the webinar. And when THAT happens, ooooh, watch out, World…
That’s what I call doing Business Unusual.
I’ll walk you through the 5 levers to make it happen.
This bad boy will be up for exactly 7 days. So watch it now:
p.s. Forgive the first 40 seconds of “crazy screen.”
Your business model is the container for how you do business. And when things aren’t working the way you want, it’s time to go back and rethink what you want your business to do for you – and what it does for others.
In this video, you’ll learn the factors to consider as you as you go about packaging and pricing your services.
Business model considerations for those times you hit a plateau in your business so you can bust through? Follow the 4Ds:
1. Declare – What do you want your business to do for you?
2. Define – What does your business do for others?
3. Design – How to package and price your offers based on your first two Ds
4. Do – This is marketing, selling and delivering your services.
Need additional guidance? Learn more here…
Running your small business requires a lot of effort. And you’re either a sprinter or a marathoner.
Which one are you? And how do you adjust to energy bursts or endurance lulls?
Email me if you want to explore ways you can get in better shape as you run your business.
Online marketing looks easy and super duper profitable on the surface. Especially when done well.
Unfortunately, my first 5 years as an online marketer did not come so easy.
The lessons I learned were vastly different than the ones I learned in the business I had for 7 years before launching this venture.
In honor of The Biztruth’s 5 year anniversary, I’m sharing the stuff I wish I’d known sooner so you can avoid the mistakes I made!
Ask me about Brilliant U if you want to avoid mistakes like this while you build your business.
Call reluctance can be a real showstopper for entrepreneurs who want more clients, but are scared stiff of initiating sales conversations.
It would sure be nice if prospects would pick up the phone and call YOU. And maybe someday, that’ll happen.
In the meantime, if you want to eat, this video will give you advice for getting past your sales reluctance.
Have a business question for me? Ask it here and I’ll do my best to create a video for you!
Having a weekly planning practice is an important link between setting your daily activities and reaching your annual goals.
In this video, I share the things I focus on during my “Sunday CEO” ritual so that I don’t go barreling off into the world without something to ground my activities and intentions.
And you’re welcome to join us on Periscope LIVE on Sundays for #SundayCEO. Simply download the Periscope app to your smartphone and follow me, Carolyn Herfurth. You’ll get an alert when I go live so you’re able to join us!