Remember the Wendy’s commercials that ran in the mid- 80s with the three old ladies… and one asking “Where’s the beef?”
Besides being entertaining, here’s the brilliance of those commercials that you can apply to your sales conversations.
When you’re speaking with a potential client, it’s not about what your prospect needs. It’s about what she wants.
What do you do when you’re having a sales conversation with a prospect who:
- you know isn’t your ideal client
- you know you’re not the right solution to help solve their problem
The answer is quite simple, but not always easy.
When I was at THRIVE Business a couple of weeks ago, I played a little game with my wicked smart colleagues, Matthew Goldfarb and Re Perez.
Being a brand strategist, Re posed the challenge of summing up, in three words, what our brand represents. Each of us shared what we considered to be each other’s three words.
As you can imagine, that’s no easy feat. But it’s certainly fun and thought provoking!
And feel free to vote on my three words at http://thebiztruth.com/threewords
Do you ever get on such a roll when you’re trying to make your point that you don’t even know what’s coming out of your mouth sometimes?
Tags: carolyn herfurth, closing a sale, entrepreneur, overcoming objections, sales coaching, sales expert, sales tips, sales trainer, sales training, sell event, small business, speaker, startup, the biztruth
When is the last time you went to an out-of-town event? When is the last time you booked an airplane ticket and hotel room, made arrangements with your spouse and neighbours to ferry the kids around, packed your bags… and hopped a plane to another city for a business event?
As I reflect on what I love so much about being an entrepreneur, I realize that my reasons for choosing business ownership 10 years ago over a job…are the same reasons I have for staying self-employed.
That’s because it boils down to a few key values: FUN, FREEDOM and FINANCIAL OPPORTUNITY.
We all have stories.
We each have a story around money. A story around relationships. Family. Friends. Fitness. Diet. Stories around what we do… or don’t do with our time.
And we have stories around selling…
You’ve heard the saying, “when you assume, you make an ass out of you and me.”
This can happen in selling too.
One thing can make or break your business. And I’m going to surprise you by saying, it’s not “sales.”
It’s what leads to sales: It’s relationships.
I call it: Client Chemistry… which sums up the “Know, Like and Trust” factor.
Tags: carolyn herfurth, closing a sale, creating client chemistry, entrepreneur, overcoming objections, sales coaching, sales expert, sales tip, sales training, sell event, small business, startup, the biztruth