If you dread, avoid, and/or completely resist selling – there’s a reason behind it. Five potential reasons, actually.

These culprits are so pervasive with the thousands of entrepreneurs I’ve dealt with over the past decade that I put together this free video series for you. It lays out what the 5 things are, along with practical advice for what you can do about each one.

This video lays out the first reason for you. Be sure to check back for the other reasons each week. I welcome your Comments and encourage you to share with any of your friends who might be experiencing a case of sales dread.

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Find out the invisible reasons that entrepreneurs don’t like to sell and the 5 steps you can take to get past those blocks, get more clients, and actually enjoy doing it!

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Everyone is talking about Hurricane Sandy and it got me to thinking…

There are some entrepreneurs who sell like a hurricane.

They are singularly focused on their own direction and goals. They have no regard or respect for who or what is in their path. As a result, they leave a wake of destruction and devastation behind.

But you don’t want to be a hurricane salesperson because that isn’t your deal-io. So you run for cover and avoid selling altogether. We both know that’s not going to help anyone.

So what if you sold like the sunshine? A nice breeze? A gentle rain?

The sunshine serving as inspiration. The breeze moving things along. The rain nurturing growth.

That seems like a much kinder way of doing business.

What way of selling works best for you and your potential clients?

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October 2012 marks my 10-year anniversary as an entrepreneur!

I’ve taken a few bumps and bruises along the way so thought I’d share ten of my top lessons with you in this week’s edition in the hopes you’re able to avoid at least one of the hits I’ve taken over the years 🙂

Here’s a dose of biz truth for you. Some of these lessons were painful, others are positive… Just like business ownership!

 10.   Not every investment will be a good investment.

I’ve wasted more money on overpriced, no-value programs than I care to remember, but it doesn’t stop me from investing in my growth. I’ve just gotten better at knowing how to choose. (Email me if you want to know my criteria.)

9.   A high price tag isn’t necessarily an indicator of a high return.

It can often do more to fuel the seller’s growth than yours. Beware of outrageous promises. And don’t confuse their success with your future success. That’s called “smoke & mirrors” in the magic biz.

8.   Don’t hand over your power along with your credit card number.

Manipulators want you to depend on them so they can keep swiping your credit card. He’s not “your daddy”… and never will be.

7.   Even if you’re a solopreneur, you can’t do it alone.

I owe a mountain of gratitude to all of my past, present and future business friends who lend mountains of support and advice.

6.   It’s ultimately up to you to decide.

It’s great to get perspective from others, but ultimately you must follow your gut.

5.   Take responsibility.

In my heart of hearts, I usually knew better. I just didn’t trust myself enough to believe it.

4.   Do NOT let fear drive your decisions. 

Being an entrepreneur feels isolating sometimes so it’s easy to get scared and withdraw because it all feels scary. Resist the temptation of falling into that trap.

3.   Dare yourself to actually accomplish what you set out to do. I hated making initial contact calls when I started my first biz… I was unsure of myself and felt vulnerable. Once I sucked it up, it got easier and the doors opened wide. So do it, even if it you don’t want to!

2.   Take action, because hope is not a business strategy.

I hope the phone rings. I hope people click “buy” on my website. I hope this program is the silver bullet. I hope I break $1 million… I mean $100,000… ummm $50,000… this year. Get real, Entrepreneur.

1.   If you’re in business, you’re in sales.

Even if you’re new to my community, you knew this one was coming!

 

2 more bonus lessons:

Smile. It’s easy and it lights you and others up…. So why the heck not?!

Rest. I wish I did more of this. I’m getting better… but burnout is imminent if you don’t do it… and it’ll never all get done anyway, so you may as well make time for you!

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One of the reasons entrepreneurs feel so uncomfortable talking about their fees and asking for the business is because they have NOT asked questions that put them in a position to EARN the ask.

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Although you may not like it, you know it’s true…

What are you doing about it?

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On the days you find yourself avoiding certain activities even though it would be healthy for the growth of your businesses, I want you to remember this story…

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It’s likely you’ve heard the verse, “Ask and you shall receive.”

Wouldn’t it be great if the same thing applied in selling your services?

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Do you ever get that uneasy feeling that your prospect is trying to get away from you?

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You see that one of your favorite clients is on your schedule for an appointment tomorrow morning. You’re excited because he’s the one who always…

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