Why packaging and pricing your services is a balancing act

It can be easy to sell a highly valuable package when you underprice because people immediately see the benefit.

Sure… your clients might be happy.

But that business model strategy doesn’t serve YOU.

Why facing this ONE thing is an absolute must

Are you being honest about whether you’re priced and packaged right so that you meet the financial goals you’ve declared for yourself?

Or are you letting Ego and Magical Thinking rule?

If you want to build a profitable business (and who doesn’t?!)…

You must dare to face your Truth.

How (and why) she earned 80% less than she should have

Watch this video so you can learn from someone else’s mistake…

Ready to get honest about your business model? Let’s talk. Shoot me a message at the link below:

thebiztruth.com/contact

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A business model is how you decide to package, price, sell and deliver your services.

Designing a solid business model is THE most important gift you can give yourself.

Yet too many service entrepreneurs undercharge for their services – or underestimate how much more they could be doing for their clients so they can actually charge higher fees.

Watch this video where I challenge you to take a fresh look at what you do for your clients so you can earn more money with less effort.

And if you want to learn even more about how to do this right, be sure to keep tabs on my Events page- where I offer a variety of talks and trainings about how to infuse even more fun, freedom and profit into your service business – so you can stop working so damn hard!

 

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For this open Q&A session, we started off talking about the 4Ds of business model design with emphasis on defining who your ideal clients are and what you and your company do for them.

Then I fielded your questions about business model design, messaging, marketing and sales strategy. Watch the video below to catch what you missed. 

For more business and sales advice for your service based venture subscribe to my YouTube channel and drop us a note if you’re not already part of my community so we can alert you to future Q&As.

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Unsolicited comments from two fellow entrepreneurs on Monday sealed the deal for me.

Erin Huggins said, “I’ve been in business 15 years and I’ve never heard of some of this stuff you teach.”

Mia Redrick, The Mom Strategist® is another grizzled entrepreneur who summed it up in one word: “Substantive.”

They were referring to the videos that I create for you and other small business owners about how to design your business model, position yourself as a thought leader, create marketing strategy and how to sell.

YouTube Channel

I spend several hours each week developing content that’s relevant to service-oriented entrepreneurs. All in the spirit of making sense of business – so you can enjoy your life.

If you’ve missed out lately, I’m using this week to get you back in the saddle before I release more content for you.

You can find a few favorites on my YouTube channel:

The secret nuance to closing more sales with integrity 

The secret to articulate your true benefits 

5 keys to avoid hairy business problems  

And I’m going to be doing more and more video subscribe to my YouTube channel while you’re there. That way won’t miss the next couple of videos I’m creating specifically for service-based entrepreneurs about business model and sales strategy.

In the coming weeks, I’ll be talking about:

  • Overcoming Sales Objections
  • Business Model. The Biggest Mistake Small Business Owners Make.

And if you have ideas for topics you want me to cover, leave it in the Comments below and I’ll do my best to accommodate you!

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