Burning Money

Before I started my Guru Detox a few years back, I found myself sitting in California at yet another pitch fest with 250 of my fellow entrepreneurs.

I felt so lucky to have gotten a VIP ticket for only $147 for this 3-day event. What a steal!

In hindsight, I know that the stealing had already begun.

I had just moved to New York City a few weeks before. I was exhausted. And jet lagged.

And disappointed by a $13,000 letdown I had with the event host a few weeks earlier. (Remind me to tell you about that another time. Aye!)

I took a LOT of notes over those three days. There was a lot of good info, although a bit confusing because it was presented in a way that was hard to make sense of how it all fit together.

And I met some really cool people. A guy from the UK who knows a thing or two about evolutionary psychology. A woman who’s become a business celebrity since we met. And a colleague I was excited to finally meet in person.

After the offer was made for the host’s $25,000 MasterMind and the appropriate amount of time had passed to swoop up as many sales as possible (I’ll tell you about the Guru Event Formula someday too), there were a series of guest speakers who did 90-minute talks and made a pitch for a program they were offering.

And

I found myself

in a trance

in the back of the room

pulling out my

credit card

to buy a

$1500 program

that I have never used.

I may as well have burned the money.

And the story doesn’t end there.

I bought a $1000 program that weekend too.

Which I did implement about a year later. It brought in no additional revenue over previous launches. And demolished my relationship with my community in a matter of 4 weeks. More on that another time. Sigh.

You might have done the math and wonder why I didn’t name this “my $2,647-plus-travel-and-hotel mistake?”

Hell, we could call it my $17,500 mistake. My $500 mistake. My $10K mistake. Take your pick.

It’s because I knew the event would be carefully designed for me to buy stuff. And I had no business spending a dime on a DIY program that wouldn’t immediately generate sales for me. And I mean PRONTO because I had just moved to a city that doubled my cost of living!

What can you learn from my mistakes?

1. Know the game going in. 

Most (not all) events are designed to sell you something. If you justify that the cheap-o event is a networking and learning opportunity, but you walk away without a new client or an actionable plan to make money in your business without having to spend more money, was it really worth your time?

I don’t need to tell you that it’s not okay to not make money in your business. Or do I?

2. Tune in to how you learn best. 

That program sitting on my shelf might have saved me tens of thousands of dollars or rescued me from certain doom if I could only get myself to implement it. But. I. Hate. Self. Study. Programs. I don’t buy them anymore because I recognize I’m a people person and I want direct access to the coach or creator of the program. Give it to me live, baby!

3. Own your decisions. 

Was it their fault I bought their stuff and bombed it? Hell no! Bravo that they can sell so effectively from the stage!

Was it my fault I bought their stuff? Abso-flipping-lutely.

Learning from other people’s mistakes is a LOT less expensive – so if I can open your eyes in a way that keeps you from screwing up royally like I have along the way – I can live with my mistakes.

🙂

If’ you have a limited budget and learn best in an interactive environment, check out the one-day, pitch-free true. event on November 7 in NYC. We’ll create an actionable plan for you to sell more of a program, package or service you currently (or want) to offer. Let’s rebuild that nest egg, Sister. Save your seat here:  http://thetrueevent.com

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Unsolicited comments from two fellow entrepreneurs on Monday sealed the deal for me.

Erin Huggins said, “I’ve been in business 15 years and I’ve never heard of some of this stuff you teach.”

Mia Redrick, The Mom Strategist® is another grizzled entrepreneur who summed it up in one word: “Substantive.”

They were referring to the videos that I create for you and other small business owners about how to design your business model, position yourself as a thought leader, create marketing strategy and how to sell.

YouTube Channel

I spend several hours each week developing content that’s relevant to service-oriented entrepreneurs. All in the spirit of making sense of business – so you can enjoy your life.

If you’ve missed out lately, I’m using this week to get you back in the saddle before I release more content for you.

You can find a few favorites on my YouTube channel:

The secret nuance to closing more sales with integrity 

The secret to articulate your true benefits 

5 keys to avoid hairy business problems  

And I’m going to be doing more and more video subscribe to my YouTube channel while you’re there. That way won’t miss the next couple of videos I’m creating specifically for service-based entrepreneurs about business model and sales strategy.

In the coming weeks, I’ll be talking about:

  • Overcoming Sales Objections
  • Business Model. The Biggest Mistake Small Business Owners Make.

And if you have ideas for topics you want me to cover, leave it in the Comments below and I’ll do my best to accommodate you!

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When you’re having a sales conversation, you may already know to focus on benefits, not features. And you may also know to ask questions to engage potential clients.

What you may not know is how to combine these two things to close more sales.

Watch today’s video for my approach that nets more clients for my clients.

I want to hear from you. When you apply this in your sales conversations, how did it work? How did it change the energy of your conversation? And how did it change the result?

When we gather for the true. event in NYC on November 7, this is one of the things we’ll be addressing so that it’s part of your true. plan for selling more of a program, package or service you love.

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In my last video, I addressed the issue of HOW entrepreneurs (myself included) have squandered money on things that don’t make sense for where we are in the entrepreneurial evolution.

Today’s video walks you through a simple way to assess WHY you make those decisions. No shame. No judgement.

Eye opening, indeed.

Be absolutely sure to grab the free downloadable Money Review while you watch this short video to help you STOP the craziness.

NOTE: And for a limited time, you’ll also get free access to my 4-step program that shows you how to do Your Business, Your Way – when you download the Money Review.

 

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We spent last Tuesday morning on my patio shooting some video to announce my live event coming to NYC this fall. I thought you’d enjoy behind-the-scenes blooper reel that my video guys put together from our shoot.

If there’s one thing that’s present in everything I do, it’s having fun. Since fun is my #1 value, it shows up naturally in everything I do – whether I’m working with a client, colleague or vendor. You’ll see that in the 25-second clip below.

Stay tuned for the “real reel” when early bird tickets go on sale in a few weeks. In the meantime, put yourself on the wait list so you’ll be in the know before everyone else.

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How about some inspiration combined with a chance to win a neat-o prize simply by exercising your creativity?

It’s easy, fun and free.

  1. ManifestoDownload my Manifesto (shown to your right) at thebiztruth.com/manifesto. Simply scroll over the toolbar in the lower right corner and click the “save” or “print” icon on the far right. No opt-in is necessary.

  2. Do something creative with it. Wallpaper your office with it. Lick it. Wear it. Rap it. I’m sure you have better ideas. Surprise us!

  3. Post a photo or video of your creative use of the Manifesto to your Facebook page by Friday, August 15. Be sure to tag me http://facebook.com/carolynherfurth* so we note your entry. 

We’ll toss your name in the hat for your chance to win the real McCoy on canvas ($100 value) to hang on your wall. Or put under your pillow. Or use as a really big coaster. The choice is yours.

I can’t wait to see what you come up with. Have fun!

Carolyn

 

 

 

* If we’re not Facebook friends, please send a message along with your request so that I know to accept you (because I don’t accept just any ol’ friend request!)

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I believe

it takes courage to start a business – and a bit of crazy to continue

when things get tough it’s not time to back down – it’s time to step up

Ego & Fear give you excuses to keep you where you are – don’t let them win

everything we do is “on purpose” – even our mistakes

we have the potential to play bigger – if only we’d believe in ourselves more 

there’s nothing more scary – or as rewarding – than daring to live your truth

women entrepreneurs can gain financial freedom faster – and do it their way

freedom takes guts – drop the “shoulds”

self-trust is your greatest asset – claim it!

– carolyn herfurth

I asked a few of my clients what they believe –
that they may not have believed before…

 I believe that my business can fully sustain me.

– Martha Zlatar

 

I believe that when I drop the story, 

act as though “of course I can” 

and take action, 

I am unfuckingstoppable. 

– Brynn Breuner

 

I believe that my business is on the track of  thriving rather than withering. 

I believe gratitude is in order : )

– Laurie Morse

 

I believe I’m crystal clear about my thought leadership.

– Cari Vollmer

  

I believe for the first time I can visualize exactly what I am loving 

offering to clients that can enhance their lives.

– Judy Helm Wright

 

I believe that I CAN. I believe that it’s possible

I believe in me – fuckin’ A rite I do!

Gretchen Breuner

What do you believe?

Let us know by sharing in the Comments below!

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If you’ve ever had a case of guru-itis like I did at one point, you know the guru coaches who dangle the prospect of building your multiple 6 or 7-figure business.

And they make it sound like it’ll be so easy for you!

To get my take on the cure, watch the video by clicking below…

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Yes. You can

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Dear Fear,

Why are you such a bully?Fear Monster

(I’d call you an asshole, but my 82-year old dad doesn’t like it when I swear.)

I meet so many bright women who are playing small because of you. 

These women have tried to play big. But despite their effort and investment and aspirations, it hasn’t worked the way they’d expected. Or been promised. So they got knocked back. 

And then they try again. And again. And maybe again. But it still isn’t working. 

They’re barely making ends meet. Sick, tired and depleted. Unwilling to trust themselves.

Because of you, they’re second guessing themselves. They believe they’ll never get to play as big as they’d envisioned. They’ve resigned themselves to a future of struggle and wishing for a miracle.

  • Why do you hide the fact that the next step to getting unstuck, is taking the next step?
  • Why do you distort that miracles appear in the possibilities we see for ourselves?
  • Why don’t you let us know that past experiences don’t control our future… we do?

I don’t expect you to write me back, because you’re too busy digging your venomous claws into Entrepreneurs everywhere. 

But I see you. I know you. I’m watching you.

carolyn signature

 

 

 

p.s. Personally, I’m thankful you’re in my life. Because more than anything else I’ve ever experienced, you’ve forced me to dig “subterranean deep” to find my Truth. And having Truth on my side has made it easier to take you down the last few years. One decision at a time.

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