As entrepreneurs, we hope for great results because we put forth so much effort.
And it’s likely you’re always working to improve results.
Yet, familiar frustrations are…
I’m not meeting enough good prospects at all of the networking events I’m attending.
I’m having great sales conversations, but I can’t seem to close them.
I feel like I’m trying so many ways to meet potential clients online, but nothing is working.
Why is this happening?
Well, we don’t know yet.
It probably feels squishy.
In this video, you’ll gain perspective on action versus activity.
And I’ll give you a free action tracker tool to help you improve your results.
Why packaging and pricing your services is a balancing act
It can be easy to sell a highly valuable package when you underprice because people immediately see the benefit.
Sure… your clients might be happy.
But that business model strategy doesn’t serve YOU.
Why facing this ONE thing is an absolute must
Are you being honest about whether you’re priced and packaged right so that you meet the financial goals you’ve declared for yourself?
Or are you letting Ego and Magical Thinking rule?
If you want to build a profitable business (and who doesn’t?!)…
You must dare to face your Truth.
How (and why) she earned 80% less than she should have
Watch this video so you can learn from someone else’s mistake…
Ready to get honest about your business model? Let’s talk. Shoot me a message at the link below:
I know I’ve felt it before. But I’d never really thought to use THAT word to describe it.
Where do you feel it the most?
Give yourself the gift of feeling less vulnerable in your business by watching my free training:
If you’re wondering why the hard work you’re doing with your business coach is not pushing you forward to the next level, it could be that you and your coach simply aren’t a good match for each other. Or it’s possible that your coach is simply not a good coach.
How do you know if you’ve got a coach who’s not right for you?
Here are 9 things you should never tolerate in a coaching relationship:
1. Being told what you “should” want
Your coach is there to guide you, not tell you or project on you what you should want. “You should want a 7 figure business.” Maybe you’re fine with a 6 (or even 5) figure business, and you know what? There’s nothing wrong with that.
2. A my-way-or-the-highway attitude
If you tell your coach, “That is a great idea, but it just doesn’t feel true to me,” your coach should immediately say, “OK, what about trying this?”
If your coach instead adopts a “my-way-or-the-highway” attitude, it’s time to find a new coach.
There’s no reason why you “have to” do something that is not authentic to who you are. If we look at it from the other direction, a good coach will always try to find the best way for YOU.
3. Not being pushed outside of your comfort zone
The whole point of working with a business coach is to be challenged and pushed outside of your comfort zone. That’s how we learn and grow! If your coach is letting you just hang back, he or she is undermining the entire purpose of paying a coach.
And yes, there’s a difference between being pushed outside of your comfort zone and being told what you should want or how to get it.
4. FOMO is pervasive
FOMO, or Fear Of Missing Out, is better suited to a sorority than a business accelerator.
Scared you’re going to miss out if you don’t sign up for the “hot” program that your friends are enrolling in? Or that you won’t make important connections if you skip an event – even if it’s not relevant to your business? You’re living in FOMO World.
5. Overcharging and under-delivering
Don’t feel like you’re getting what you paid for? Unfortunately, it’s rampant in the guru coaching world to charge crazy prices, without regard for level of value or experience of the coach.
A good coach will help you in two major areas:
1. She’ll equip you with the skills, tools and self-trust to make decisions you feel great about.
2. She’ll help you see and create a big picture strategy so you know which tactics to choose as you execute.
6. “Gated” advice
Just as some coaches will under-deliver, some will intentionally hold back advice. Rather than providing it to you as part of the overall process, you will be told you have to sign up for an additional program to learn X. That’s unacceptable, obviously.
Likewise, if you feel like every session ends with more questions than answers, it might not be your imagination. It could be that your coach is holding back information so you keep you coming back for more.
7. Zero ROI
I know entrepreneurs – myself included – who have spent tens of thousands of dollars on business coaching but never earned back even a fraction of their investment. It is perfectly reasonable to expect a coach to deliver value that exceeds your investment by five to ten times – or more.
8. Self-doubt trumps self-trust
A great coach will equip you with tools and knowledge that build confidence and self-trust, not break it down. If he or she instills self-doubt rather than confidence or makes you feel “less than” instead of “more than,” run, don’t walk, out the door.
It is likely that she’s trying to extend the relationships so she can milk more money out of you.
9. The pieces of the puzzle never seem to fit together
The longer you work with your coach, the clearer your entire business becomes. Each element of your business starts to fit together, and what was once a scattered pile of pieces becomes a completed puzzle.
If your coach doesn’t show you how the different elements of your business work together, it’s probably because he or she doesn’t know.
Need a business coach who helps you tie your business together so it doesn’t fall apart? Watch the FREE live training here:
Your business model is the container for how you do business. And when things aren’t working the way you want, it’s time to go back and rethink what you want your business to do for you – and what it does for others.
In this video, you’ll learn the factors to consider as you as you go about packaging and pricing your services.
Business model considerations for those times you hit a plateau in your business so you can bust through? Follow the 4Ds:
1. Declare – What do you want your business to do for you?
2. Define – What does your business do for others?
3. Design – How to package and price your offers based on your first two Ds
4. Do – This is marketing, selling and delivering your services.
Need additional guidance? Learn more here…
Online marketing looks easy and super duper profitable on the surface. Especially when done well.
Unfortunately, my first 5 years as an online marketer did not come so easy.
The lessons I learned were vastly different than the ones I learned in the business I had for 7 years before launching this venture.
In honor of The Biztruth’s 5 year anniversary, I’m sharing the stuff I wish I’d known sooner so you can avoid the mistakes I made!
Ask me about Brilliant U if you want to avoid mistakes like this while you build your business.
If you want to position yourself as a thought leader in order to stand out from the crowd, there are 3 non-negotiable steps to putting yourself on that path.
Watch the video below to build your reputation so that it becomes a matter of when, not IF people hire you.
Sofia came to me in tears.
She thought she had things under control. And then her biggest client canceled their contract which created a cash flow crunch.
“Now what? How am I going to make ends meet?” she asked. “I’m going to have to get a JOB!” She thought she had things under control.
Long before I launched The Biztruth, I helped people find and start franchises.
And franchises don’t come cheap.
You have a franchise fee. Training, technology, possibly a lease and many other expenses. Not to mention working capital. And all sorts of other things that require moola.
As you might imagine, I spent a fair amount of time helping my clients figure out ways to fund their American Dream during those years. 100 of them!
Thankfully that comes in handy when an entrepreneur comes to me in tears like Sofia did.
Even though you don’t own a franchise, you still have a lot of expenses and surprises that require some quick action when sales are down.
Olivia’s situation was a little different.
She’d invested tens of thousands of dollars in program and coaches but still hadn’t gotten herself or her business off the ground. Credit card bills were piling up. But she wasn’t ready to give up on her dream of making her business fly so she needed fresh options.
When I wrote my book about how to buy a franchise, funding was one of the many topics I covered.
And when I started The Biztruth, I put together a report for the independent entrepreneurs – like Sofia and Olivia – who find themselves on the verge of busting loose but are broke.
It’s a report about 7 ways you can get funding in your business in 30 days. And I just updated it recently so want to share it with you today.
No need to opt-in.
And feel free to pass it along to anyone in your circles who might need a boost.
Wishing you the best.
* Sofia and Olivia aren’t their real names. But their situations are VERY real.
Take the business True or False quiz.
This is one of my favorite games because there’s no middle ground. The answers are black and white.
Darling, if you answered True to any of these questions and don’t have a solid plan that feels true to you, get your sweet self some support!
Grab you copy of the Top 5 Ways to More Fun, Freedom and Profit In Your Service Business (bonus: you can ditch the one-size-fits-none blueprints!)
Before I started my Guru Detox a few years back, I found myself sitting in California at yet another pitch fest with 250 of my fellow entrepreneurs.
I felt so lucky to have gotten a VIP ticket for only $147 for this 3-day event. What a steal!
In hindsight, I know that the stealing had already begun.
I had just moved to New York City a few weeks before. I was exhausted. And jet lagged.
And disappointed by a $13,000 letdown I had with the event host a few weeks earlier. (Remind me to tell you about that another time. Aye!)
I took a LOT of notes over those three days. There was a lot of good info, although a bit confusing because it was presented in a way that was hard to make sense of how it all fit together.
And I met some really cool people. A guy from the UK who knows a thing or two about evolutionary psychology. A woman who’s become a business celebrity since we met. And a colleague I was excited to finally meet in person.
After the offer was made for the host’s $25,000 MasterMind and the appropriate amount of time had passed to swoop up as many sales as possible (I’ll tell you about the Guru Event Formula someday too), there were a series of guest speakers who did 90-minute talks and made a pitch for a program they were offering.
I found myself
in a trance
in the back of the room
pulling out my
to buy a
that I have never used.
I may as well have burned the money.
And the story doesn’t end there.
I bought a $1000 program that weekend too.
Which I did implement about a year later. It brought in no additional revenue over previous launches. And demolished my relationship with my community in a matter of 4 weeks. More on that another time. Sigh.
You might have done the math and wonder why I didn’t name this “my $2,647-plus-travel-and-hotel mistake?”
Hell, we could call it my $17,500 mistake. My $500 mistake. My $10K mistake. Take your pick.
It’s because I knew the event would be carefully designed for me to buy stuff. And I had no business spending a dime on a DIY program that wouldn’t immediately generate sales for me. And I mean PRONTO because I had just moved to a city that doubled my cost of living!
What can you learn from my mistakes?
1. Know the game going in.
Most (not all) events are designed to sell you something. If you justify that the cheap-o event is a networking and learning opportunity, but you walk away without a new client or an actionable plan to make money in your business without having to spend more money, was it really worth your time?
I don’t need to tell you that it’s not okay to not make money in your business. Or do I?
2. Tune in to how you learn best.
That program sitting on my shelf might have saved me tens of thousands of dollars or rescued me from certain doom if I could only get myself to implement it. But. I. Hate. Self. Study. Programs. I don’t buy them anymore because I recognize I’m a people person and I want direct access to the coach or creator of the program. Give it to me live, baby!
3. Own your decisions.
Was it their fault I bought their stuff and bombed it? Hell no! Bravo that they can sell so effectively from the stage!
Was it my fault I bought their stuff? Abso-flipping-lutely.
Learning from other people’s mistakes is a LOT less expensive – so if I can open your eyes in a way that keeps you from screwing up royally like I have along the way – I can live with my mistakes.
If’ you have a limited budget and learn best in an interactive environment, check out the one-day, pitch-free true. event on November 7 in NYC. We’ll create an actionable plan for you to sell more of a program, package or service you currently (or want) to offer. Let’s rebuild that nest egg, Sister. Save your seat here: http://thetrueevent.com