One thing that screws with my soul is the suspension of disbelief in so many entrepreneurs.
To be clear, I’m not talking about the shocked, “Wow! Can you believe he just tweeted confefe?!” disbelief that happens when something amuses or alarms us.
I’m referring to the, “Who am I to say/do…?” lack of belief of our own worthiness. It’s the brand of disbelief that stops us from making the fullest impact we’re capable of.
And it’s in opposition to the belief we had to have to even start a business in the first place.
A passage in Kyle Cease’s quirky, challenging and entertaining book, “I Hope I Screw This Up” gives an example:
…any time you have a decision to make, you’ll feel either excited in your body or scared and in your head, so just ask yourself, “Which would I rather live in?” Whatever decision you make will move you toward that reality. “I really want to do this. Yeah, but I can’t afford it.” Well, maybe you’ll be able to afford it when you decide to do it. This sounds crazy to a lot of people; that’s their “Yeah, but…” brain that they’ve trained themselves to listen to.
The source of the “yeah, but…” fear Kyle talks about stems from disbelief.
It’s a lack of self-trust in yourself. And it fires up fear whenever something looks even slightly risky. It’s when you stay put instead of choosing to pursue possibility.
It’s so sneaky that we often don’t notice it. But when you tune in with yourself, you see it.
I’m not immune. I’ve been there hundreds of times.
Even though I’ve been intrigued for months, I was avoiding Facebook Live like rats after dark in NYC.
(Who am I kidding, I avoid rats during the day too.)
The truth is that I was afraid people wouldn’t show up, participate or give a sh*t. And that would be a hit to my ego.
But after doing a couple, I realized I was wrong. People did show up. Some did participate. And a few even care.
I’ve seen this disbelief show up in myself and others by not publishing that blog post, not hosting the retreat that would light people up, not sharing your point of view or doing webinars that would open eyes, not joining the program or hiring the coach who would grow your business, not making the follow up call that would land the new client, not creating the program that would generate additional income, not following through on your commitments that would keep you in integrity… This list could go on for miles.
Staying suspended in a state of disbelief eats your dreams for breakfast.
And let’s not forget lunch and dinner. Although occasionally it might ease up for a snack on faith.
Even though we have control over that fear, we succumb to it anyway. And it keeps you playing small.
So I’m going to keep facing my fear of Facebook Live by doing it again.
And because I’ve got a lot to share about my observations and lessons from 15+ years of working with thousands of entrepreneurs, I’m going to work at improving the experience so people get so much value they come back for more.
This week, I’ll share the results of a simple experiment I did with a few of my clients last year that suspended their disbelief and fear — and yielded life changing results.
HINT: It was so much effing fun!
(And now I’m wondering why I haven’t done this with more clients more often! Disbelief, perhaps?)
If you’d like to learn about one ridiculously magical way I found to deal with Ego + Fear, be sure to click over to Facebook Live on Wednesday, June 28 at 12:30 Eastern.
As entrepreneurs, we hope for great results because we put forth so much effort.
And it’s likely you’re always working to improve results.
Yet, familiar frustrations are…
I’m not meeting enough good prospects at all of the networking events I’m attending.
I’m having great sales conversations, but I can’t seem to close them.
I feel like I’m trying so many ways to meet potential clients online, but nothing is working.
Why is this happening?
Well, we don’t know yet.
It probably feels squishy.
In this video, you’ll gain perspective on action versus activity.
And I’ll give you a free action tracker tool to help you improve your results.
Why packaging and pricing your services is a balancing act
It can be easy to sell a highly valuable package when you underprice because people immediately see the benefit.
Sure… your clients might be happy.
But that business model strategy doesn’t serve YOU.
Why facing this ONE thing is an absolute must
Are you being honest about whether you’re priced and packaged right so that you meet the financial goals you’ve declared for yourself?
Or are you letting Ego and Magical Thinking rule?
If you want to build a profitable business (and who doesn’t?!)…
You must dare to face your Truth.
How (and why) she earned 80% less than she should have
Watch this video so you can learn from someone else’s mistake…
Ready to get honest about your business model? Let’s talk. Shoot me a message at the link below:
I know I’ve felt it before. But I’d never really thought to use THAT word to describe it.
Where do you feel it the most?
Give yourself the gift of feeling less vulnerable in your business by watching my free training:
If you’re wondering why the hard work you’re doing with your business coach is not pushing you forward to the next level, it could be that you and your coach simply aren’t a good match for each other. Or it’s possible that your coach is simply not a good coach.
How do you know if you’ve got a coach who’s not right for you?
Here are 9 things you should never tolerate in a coaching relationship:
1. Being told what you “should” want
Your coach is there to guide you, not tell you or project on you what you should want. “You should want a 7 figure business.” Maybe you’re fine with a 6 (or even 5) figure business, and you know what? There’s nothing wrong with that.
2. A my-way-or-the-highway attitude
If you tell your coach, “That is a great idea, but it just doesn’t feel true to me,” your coach should immediately say, “OK, what about trying this?”
If your coach instead adopts a “my-way-or-the-highway” attitude, it’s time to find a new coach.
There’s no reason why you “have to” do something that is not authentic to who you are. If we look at it from the other direction, a good coach will always try to find the best way for YOU.
3. Not being pushed outside of your comfort zone
The whole point of working with a business coach is to be challenged and pushed outside of your comfort zone. That’s how we learn and grow! If your coach is letting you just hang back, he or she is undermining the entire purpose of paying a coach.
And yes, there’s a difference between being pushed outside of your comfort zone and being told what you should want or how to get it.
4. FOMO is pervasive
FOMO, or Fear Of Missing Out, is better suited to a sorority than a business accelerator.
Scared you’re going to miss out if you don’t sign up for the “hot” program that your friends are enrolling in? Or that you won’t make important connections if you skip an event – even if it’s not relevant to your business? You’re living in FOMO World.
5. Overcharging and under-delivering
Don’t feel like you’re getting what you paid for? Unfortunately, it’s rampant in the guru coaching world to charge crazy prices, without regard for level of value or experience of the coach.
A good coach will help you in two major areas:
1. She’ll equip you with the skills, tools and self-trust to make decisions you feel great about.
2. She’ll help you see and create a big picture strategy so you know which tactics to choose as you execute.
6. “Gated” advice
Just as some coaches will under-deliver, some will intentionally hold back advice. Rather than providing it to you as part of the overall process, you will be told you have to sign up for an additional program to learn X. That’s unacceptable, obviously.
Likewise, if you feel like every session ends with more questions than answers, it might not be your imagination. It could be that your coach is holding back information so you keep you coming back for more.
7. Zero ROI
I know entrepreneurs – myself included – who have spent tens of thousands of dollars on business coaching but never earned back even a fraction of their investment. It is perfectly reasonable to expect a coach to deliver value that exceeds your investment by five to ten times – or more.
8. Self-doubt trumps self-trust
A great coach will equip you with tools and knowledge that build confidence and self-trust, not break it down. If he or she instills self-doubt rather than confidence or makes you feel “less than” instead of “more than,” run, don’t walk, out the door.
It is likely that she’s trying to extend the relationships so she can milk more money out of you.
9. The pieces of the puzzle never seem to fit together
The longer you work with your coach, the clearer your entire business becomes. Each element of your business starts to fit together, and what was once a scattered pile of pieces becomes a completed puzzle.
If your coach doesn’t show you how the different elements of your business work together, it’s probably because he or she doesn’t know.
Need a business coach who helps you tie your business together so it doesn’t fall apart? Watch the FREE live training here:
Your business model is the container for how you do business. And when things aren’t working the way you want, it’s time to go back and rethink what you want your business to do for you – and what it does for others.
In this video, you’ll learn the factors to consider as you as you go about packaging and pricing your services.
Business model considerations for those times you hit a plateau in your business so you can bust through? Follow the 4Ds:
1. Declare – What do you want your business to do for you?
2. Define – What does your business do for others?
3. Design – How to package and price your offers based on your first two Ds
4. Do – This is marketing, selling and delivering your services.
Need additional guidance? Learn more here…
Online marketing looks easy and super duper profitable on the surface. Especially when done well.
Unfortunately, my first 5 years as an online marketer did not come so easy.
The lessons I learned were vastly different than the ones I learned in the business I had for 7 years before launching this venture.
In honor of The Biztruth’s 5 year anniversary, I’m sharing the stuff I wish I’d known sooner so you can avoid the mistakes I made!
Ask me about Brilliant U if you want to avoid mistakes like this while you build your business.
If you want to position yourself as a thought leader in order to stand out from the crowd, there are 3 non-negotiable steps to putting yourself on that path.
Watch the video below to build your reputation so that it becomes a matter of when, not IF people hire you.
Sofia came to me in tears.
She thought she had things under control. And then her biggest client canceled their contract which created a cash flow crunch.
“Now what? How am I going to make ends meet?” she asked. “I’m going to have to get a JOB!” She thought she had things under control.
Long before I launched The Biztruth, I helped people find and start franchises.
And franchises don’t come cheap.
You have a franchise fee. Training, technology, possibly a lease and many other expenses. Not to mention working capital. And all sorts of other things that require moola.
As you might imagine, I spent a fair amount of time helping my clients figure out ways to fund their American Dream during those years. 100 of them!
Thankfully that comes in handy when an entrepreneur comes to me in tears like Sofia did.
Even though you don’t own a franchise, you still have a lot of expenses and surprises that require some quick action when sales are down.
Olivia’s situation was a little different.
She’d invested tens of thousands of dollars in program and coaches but still hadn’t gotten herself or her business off the ground. Credit card bills were piling up. But she wasn’t ready to give up on her dream of making her business fly so she needed fresh options.
When I wrote my book about how to buy a franchise, funding was one of the many topics I covered.
And when I started The Biztruth, I put together a report for the independent entrepreneurs – like Sofia and Olivia – who find themselves on the verge of busting loose but are broke.
It’s a report about 7 ways you can get funding in your business in 30 days. And I just updated it recently so want to share it with you today.
No need to opt-in.
And feel free to pass it along to anyone in your circles who might need a boost.
Wishing you the best.
* Sofia and Olivia aren’t their real names. But their situations are VERY real.
Take the business True or False quiz.
This is one of my favorite games because there’s no middle ground. The answers are black and white.
Darling, if you answered True to any of these questions and don’t have a solid plan that feels true to you, get your sweet self some support!
Grab you copy of the Top 5 Ways to More Fun, Freedom and Profit In Your Service Business (bonus: you can ditch the one-size-fits-none blueprints!)