Find out the invisible reasons that entrepreneurs don’t like to sell and the 5 steps you can take to get past those blocks, get more clients, and actually enjoy doing it!
October 2012 marks my 10-year anniversary as an entrepreneur!
I’ve taken a few bumps and bruises along the way so thought I’d share ten of my top lessons with you in this week’s edition in the hopes you’re able to avoid at least one of the hits I’ve taken over the years 🙂
Here’s a dose of biz truth for you. Some of these lessons were painful, others are positive… Just like business ownership!
10. Not every investment will be a good investment.
I’ve wasted more money on overpriced, no-value programs than I care to remember, but it doesn’t stop me from investing in my growth. I’ve just gotten better at knowing how to choose. (Email me if you want to know my criteria.)
9. A high price tag isn’t necessarily an indicator of a high return.
It can often do more to fuel the seller’s growth than yours. Beware of outrageous promises. And don’t confuse their success with your future success. That’s called “smoke & mirrors” in the magic biz.
8. Don’t hand over your power along with your credit card number.
Manipulators want you to depend on them so they can keep swiping your credit card. He’s not “your daddy”… and never will be.
7. Even if you’re a solopreneur, you can’t do it alone.
I owe a mountain of gratitude to all of my past, present and future business friends who lend mountains of support and advice.
6. It’s ultimately up to you to decide.
It’s great to get perspective from others, but ultimately you must follow your gut.
5. Take responsibility.
In my heart of hearts, I usually knew better. I just didn’t trust myself enough to believe it.
4. Do NOT let fear drive your decisions.
Being an entrepreneur feels isolating sometimes so it’s easy to get scared and withdraw because it all feels scary. Resist the temptation of falling into that trap.
3. Dare yourself to actually accomplish what you set out to do. I hated making initial contact calls when I started my first biz… I was unsure of myself and felt vulnerable. Once I sucked it up, it got easier and the doors opened wide. So do it, even if it you don’t want to!
2. Take action, because hope is not a business strategy.
I hope the phone rings. I hope people click “buy” on my website. I hope this program is the silver bullet. I hope I break $1 million… I mean $100,000… ummm $50,000… this year. Get real, Entrepreneur.
1. If you’re in business, you’re in sales.
Even if you’re new to my community, you knew this one was coming!
2 more bonus lessons:
Smile. It’s easy and it lights you and others up…. So why the heck not?!
Rest. I wish I did more of this. I’m getting better… but burnout is imminent if you don’t do it… and it’ll never all get done anyway, so you may as well make time for you!
Have you ever heard the saying, “even a blind squirrel finds a nut”?
This describes the majority of startups when it comes to making sales. Thankfully you’re not a blind squirrel (whew!) and your blind spots can be easily corrected.
So take a breath and just watch.
Learn how to take “the scary” out of selling by visiting Biztruth Bootcamp.
Here’s a business truth for you (Biztruth #5, actually): If you think marketing alone will make your sales for you, think again.
There IS a difference between marketing and selling and don’t let anyone lead you to believe otherwise!
(If you missed the free calls you can go to thebiztruth.com/about and scroll about two-thirds down the page to learn the other 9 Biztruths.)
How do you answer the question, “what do you do?”
Is your response memorized? Improvised? Clumsy? Smooth?
Filled with benefits? Results? Features? Boring stuff? Bad breath? Questions? Provocation? Mystery? Clarity?
Marc Vaillancourt from The Conversation Hub interviewed me about entrepreneurship so I’m sharing the replay for you here.
BTW – I’d recommend you check out some of his other interviews at theconversationhub.com, particularly Episode #1 with Ian McDonald, my client-turned-business-partner-turned-friend who introduced me to Marc.
You can’t be all things to all people.
Many entrepreneurs resist this truth, however. This video talks about how getting really granular when defining your ideal client actually EXPANDS your potential for business.
But in this video, I’ve got a bee in my bonnet about when NOT to listen. And it all has to do with the inspiration and execution around my upcoming Improv for Entrepreneurs Interview Showcase that’s happening September 20-24.
So watch and…well…listen!
The fact is, if you’re in business you’re in sales.
Go ahead. I dare you. Bury your head in the sand. Pretend it’s not true. And tell me how that’s working for you…
Tags: biztruth, business, business owner, carolyn herfurth, coach, entrepreneur, mentor, sales, sales & marketing, sales selling the biztruth sales training carolyn herfurth business business owner coach entrepreneur vlog, selling