Welcome to
The Biztruth
Selling is fun & simple once you get the hang of it!
I’m on a mission to equip service-based entrepreneurs with the confidence and skills to double your closing rates and multiply your earnings.
Carolyn Herfurth
Sales Expert & Speaker
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Posts Tagged ‘biztruth’
Interview | The Conversation Hub
September 16th, 2010 | Category: InterviewMarc Vaillancourt from The Conversation Hub interviewed me about entrepreneurship so I’m sharing the replay for you here.
BTW – I’d recommend you check out some of his other interviews at theconversationhub.com, particularly Episode #1 with Ian McDonald, my client-turned-business-partner-turned-friend who introduced me to Marc.
Target Market: Think small to sell BIG
September 9th, 2010 | Category: PreparationYou can’t be all things to all people.
Many entrepreneurs resist this truth, however. This video talks about how getting really granular when defining your ideal client actually EXPANDS your potential for business.
Don’t listen!
September 2nd, 2010 | Category: MindsetBut in this video, I’ve got a bee in my bonnet about when NOT to listen. And it all has to do with the inspiration and execution around my upcoming Improv for Entrepreneurs Interview Showcase that’s happening September 20-24.
So watch and…well…listen!
If you’re in business…
August 27th, 2010 | Category: MindsetThe fact is, if you’re in business you’re in sales.
Go ahead. I dare you. Bury your head in the sand. Pretend it’s not true. And tell me how that’s working for you…
Guest Post: A few of my Connection “secret thoughts”
August 18th, 2010 | Category: NetworkingConnecting is one of my passions. It conjures up thoughts of enjoyment, shared interests, laughter, interesting conversations and me out in the world being authentic.
- When I am connecting, I am not struggling for the “right” words.
- When I am connecting I am not trying so hard to impress people that I’m not listening to them.
- When I am connecting, I am thinking about how I can help that person – through advice, people I know, ideas I have or simply witnessing an idea or experience they are having.
- When I am connecting, I am comfortable in my body and my clothes. Read the rest of this entry »
4-letter word
August 16th, 2010 | Category: MindsetHelp me take the word “sell” off of the 4-letter word list!
Quick Tip #3 :: Ask questions
August 13th, 2010 | Category: Preparation, Questions- Ask questions that will reveal the specific pains that you help them resolve
- REALLY listen to their answers
- Dig deeper with MORE questions
- Don’t blah-blah them to boredom
- Closing the sale is as simple as asking another question
Effective questions minimize objections and lead to a natural close.
Quick Tip #2 :: Get out of your head
August 12th, 2010 | Category: Mindset, Preparation- Relax
- Remember that it’s just a conversation
- Your ideal clients are waiting for someone like you to help them with their issue
- Quit stalling & initiate!
Quick Tip #1 :: Know your value
August 11th, 2010 | Category: PreparationThink about your audience (aka target market or ideal client) and answer these questions:
- What pains do they have?
- What problems do you solve for them?
- What solutions do you offer to alleviate those pains?
- What goals might they have?
- What do you do to help them reach their goals?
- What results do your clients get?
You are here
August 9th, 2010 | Category: MoneyBiztruth #4 :: If you don’t have a handle on your numbers, it’s time to sharpen your pencil.
You may need to replay this video a couple of times to get it…but it’ll be worth it. Especially if you follow through with my suggestion.
Will you?