Posts Tagged ‘biztruth bootcamp’
Seth Godin brought up a great point in his blog this week about knowing whether your prospect is “hungry or guarded”.
Do YOU know who you’re selling to?
Join the first session of Biztruth Bootcamp to learn what your ideal client REALLY wants so you can communicate with them in a way that resonates with them. Register for no charge at http://thebiztruth.com/btbcsession1.
One of my mentors, David Neagle speaks frequently about overcoming the terror barrier. You either back down from the barrier and end up a few steps behind…or you take a breath and bust through those bad boys to achieve bigger and better things in life.
I know from experience that sales poses a terror barrier for many entrepreneurs. It was for me… and I had a sales background! But it was very different when I started my first business and I was trying to sell myself.
One of the biggest mistakes entrepreneurs make is going into a pitch about how wonderful their programs are without really taking the time to figure out if it’s even relevant to their prospect. And then you wonder why you’re not getting clients.
Today we cover a few pointers about what you need to know about communicating the value you bring to the lucky folks who work with you.