Are your prospects like teenagers?
Is it possible that our prospects are like teenagers?
If I tell my 16-year old nephew not to drink and drive, will he really understand why not? Maybe… but will he “buy” it? Probably not.
The same goes with our prospects. If we spend our time telling them why they need to do something and go on to tell them why we’re the right resource, there’s no engagement… so it’s less effective.Comments