You can’t be all things to all people.

Many entrepreneurs resist this truth, however.  This video talks about how getting really granular when defining your ideal client actually EXPANDS your potential for business.

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Comments

2 Comments

  • Deb Frueh says:

    Carolyn, in a phone consultation we had recently, you suggested that I get more granular with my market niche. I am an intuitive coach and most of my clients are professionals.

    After our conversation, I decided to re-market myself as an intuitive coach to professionals in the food industry, and right away I can see the value of this move.

    When I introduce myself this way (instead of saying that I’m a ‘generic’ intuitive coach) people immediately start thinking of who they know in the food biz. I make an immediate inroad into their thought process, and that’s a mighty big step from how things used to be.

    In the meantime, I will accept clients who are not in that industry, and recently sent an email to my tribe explaining that I still loved them and that they are the lifeblood of my business.

    The change has enabled me to see opportunities where I couldn’t see them before, so now to the next step: networking.
    Thank you!!!

  • Bravo, Deb! I’m glad our time together was well-spent!

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