Deciding which club you’re in
I joined a new training program yesterday.
This coach had an interesting business model I haven’t seen before. And even though I have a lot of balls in the air – I knew I’d never enroll if I waited for things to cool down.
Because it never does. And we kid ourselves into thinking we’ll think about it and get back around to it later. But don’t.
Well, I don’t, anyway.
What does “I want to think about it” mean?
Let me get out my Webster’s Ambivalent-English Dictionary.
The official definition is,
When you try to convince yourself that you’ll think about a decision but you end up putting out the next fire instead; then forget about it and keep doing the same sh*t with different packaging thinking you’re doing something different; and stay stuck in the same pattern you’ve been in since you started your business – even though you’re not even really aware that you keep repeating this pattern over and over and making yourself miserable.
What’s that look like in real life?
- You join yet another accountability group with your smart, lovely friends who also have struggling businesses
- You limit your professional development to free webinars, handouts and videos
- Or you buy another self-study program, convincing yourself you’ll make time to do it, but don’t
- You have several new exciting things underway all at once “because this time it’s gonna work” – and when they all flop you scratch your head wondering why things still aren’t working for you
- You dither and don’t make decisions
In fact, in the 2 years I’ve been running Evolve Accelerator, I’ve had at least a dozen people tell me, “I’ll join the next one.” Or “I’ll enroll in the Fall when the kids are back in school.” Or “Catch me in March when I get this certification done.”
But they don’t join even though their problem hasn’t been solved or their self-sabotaging patterns broken. In fact they’re often in a worse position.
Decide which club you want to be in: Ditherers or Doers
I’m miserable when I dither. I can’t stand that feeling of being at a standstill and not creating fresh value for myself and my clients. And I’ve done my share of dithering over the years.
That’s why I joined that program yesterday before we were off the phone. It’s a few thousand dollars so we’re not talking peanuts. And there’s a chance the program could be full of crap.
But if I don’t continue expanding myself and finding new ways to do business, why would entrepreneurs hire me? They look to me for ideas and resources. And out of the box thinking. And my spin on how a mishmash of stuff could fit together to create something really unique and true to them. And that’s what they’ll continue to get from me.
I had to make a decision.
This time I chose Doer instead of Ditherer.
Curious to hear what you’re doing or dithering right now?