9 Things You Should Never Tolerate With Your Business Coach
If you’re wondering why the hard work you’re doing with your business coach is not pushing you forward to the next level, it could be that you and your coach simply aren’t a good match for each other. Or it’s possible that your coach is simply not a good coach.
How do you know if you’ve got a coach who’s not right for you?
Here are 9 things you should never tolerate in a coaching relationship:
1. Being told what you “should” want
Your coach is there to guide you, not tell you or project on you what you should want. “You should want a 7 figure business.” Maybe you’re fine with a 6 (or even 5) figure business, and you know what? There’s nothing wrong with that.
2. A my-way-or-the-highway attitude
If you tell your coach, “That is a great idea, but it just doesn’t feel true to me,” your coach should immediately say, “OK, what about trying this?”
If your coach instead adopts a “my-way-or-the-highway” attitude, it’s time to find a new coach.
There’s no reason why you “have to” do something that is not authentic to who you are. If we look at it from the other direction, a good coach will always try to find the best way for YOU.
3. Not being pushed outside of your comfort zone
The whole point of working with a business coach is to be challenged and pushed outside of your comfort zone. That’s how we learn and grow! If your coach is letting you just hang back, he or she is undermining the entire purpose of paying a coach.
And yes, there’s a difference between being pushed outside of your comfort zone and being told what you should want or how to get it.
4. FOMO is pervasive
FOMO, or Fear Of Missing Out, is better suited to a sorority than a business accelerator.
Scared you’re going to miss out if you don’t sign up for the “hot” program that your friends are enrolling in? Or that you won’t make important connections if you skip an event – even if it’s not relevant to your business? You’re living in FOMO World.
5. Overcharging and under-delivering
Don’t feel like you’re getting what you paid for? Unfortunately, it’s rampant in the guru coaching world to charge crazy prices, without regard for level of value or experience of the coach.
A good coach will help you in two major areas:
1. She’ll equip you with the skills, tools and self-trust to make decisions you feel great about.
2. She’ll help you see and create a big picture strategy so you know which tactics to choose as you execute.
6. “Gated” advice
Just as some coaches will under-deliver, some will intentionally hold back advice. Rather than providing it to you as part of the overall process, you will be told you have to sign up for an additional program to learn X. That’s unacceptable, obviously.
Likewise, if you feel like every session ends with more questions than answers, it might not be your imagination. It could be that your coach is holding back information so you keep you coming back for more.
7. Zero ROI
I know entrepreneurs – myself included – who have spent tens of thousands of dollars on business coaching but never earned back even a fraction of their investment. It is perfectly reasonable to expect a coach to deliver value that exceeds your investment by five to ten times – or more.
8. Self-doubt trumps self-trust
A great coach will equip you with tools and knowledge that build confidence and self-trust, not break it down. If he or she instills self-doubt rather than confidence or makes you feel “less than” instead of “more than,” run, don’t walk, out the door.
It is likely that she’s trying to extend the relationships so she can milk more money out of you.
9. The pieces of the puzzle never seem to fit together
The longer you work with your coach, the clearer your entire business becomes. Each element of your business starts to fit together, and what was once a scattered pile of pieces becomes a completed puzzle.
If your coach doesn’t show you how the different elements of your business work together, it’s probably because he or she doesn’t know.
Need a business coach who helps you tie your business together so it doesn’t fall apart? Watch the FREE live training here: