The Biztruth

Clients, Christmas and colonoscopies

Carolyn Herfurth — Fri, 17 Feb 2012 06:01:48 +0000

You see that one of your favorite clients is on your schedule for an appointment tomorrow morning. You’re excited because he’s the one who always…

How to stop sabotaging your sales

Carolyn Herfurth — Fri, 10 Feb 2012 13:39:18 +0000

If you find yourself resistant to initiating sales activity. Or feel uncomfortable talking about your fees. Or find yourself trying to convince your prospect why they should hire you. Or back down from closing the business. Or are dealing with high-maintenance clients.

I want you to listen up…

Does your biz fulfill your W.I.L.L?

Carolyn Herfurth — Fri, 03 Feb 2012 03:31:01 +0000

As a service-based entrepreneur, your business venture is very personal. You’re taking financial risks to strike out on your own and you want it to…

Sh*t your prospects say

Carolyn Herfurth — Fri, 27 Jan 2012 04:10:46 +0000

Although you may not like it, you know it’s true…

What are you doing about it?

Two words that will kill your business

Carolyn Herfurth — Fri, 20 Jan 2012 05:18:42 +0000

As an entrepreneur, you know that it’s not always a cakewalk to run a successful business. There are a lot of moving parts.

Because I talk to dozens of entrepreneurs every week, I hear my fair share of stories about their growing pains. Heck, I have ‘em myself!

And here’s the deal, since I’ve dealt with thousands of entrepreneurs during my past 10 years in business, I’ve developed an uncanny knack for being able to predict who will still be in business a year or two from now… and who won’t.

Thank you

Carolyn Herfurth — Fri, 13 Jan 2012 04:32:35 +0000

You know when something is sitting right in front of you and you don’t see it? Well, I had one of those V8 moments on New Year’s day while watching Gary V’s YouTube video about the “Thank You Economy”.

I realized that whenever I didn’t meet a goal last year – regardless of whether it was a stretch or minimum – I was so disappointed with myself – that I didn’t celebrate the entrepreneurs who DID attend my events and take my classes.

I have a confession to make

Carolyn Herfurth — Fri, 06 Jan 2012 04:28:12 +0000

As I created programs last year, I would set a stretch goal for the number of participants I wanted… but more often than not, I was disappointed because I didn’t reach my goal.

And in some cases, a couple of programs didn’t even come close to my minimum projections. They plain old bombed!

Learning chopsticks

Carolyn Herfurth — Fri, 16 Dec 2011 03:57:49 +0000

I don’t know how to use chopsticks. It’s not for a lack of effort, but after years of trying to learn, it’s still not pretty.

Sales conversations can be the same way…

Review of the year of “yes”

Carolyn Herfurth — Fri, 09 Dec 2011 01:34:07 +0000

In January, I deemed 2011 “the year of yes”. So I wanted to circle back to this topic to see how you did.

What did you say “yes” to?
What did you say “no” to?
Where did each “yes” and “no” get you?
What are you going to say “yes” to in 2012?

Email your answers to yes@thebiztruth.com!

Pulling an “unDisney”

Carolyn Herfurth — Fri, 02 Dec 2011 02:40:20 +0000

One of the many things that makes Disney great is their commitment to underpromise and overdeliver.

So what’s “unDisney” and what does it have to do with sales?