When I was at THRIVE Business a couple of weeks ago, I played a little game with my wicked smart colleagues, Matthew Goldfarb and Re Perez.

Being a brand strategist, Re posed the challenge of summing up, in three words, what our brand represents.  Each of us shared what we considered to be each other’s three words.

As you can imagine, that’s no easy feat. But it’s certainly fun and thought provoking!

And feel free to vote on my three words at http://thebiztruth.com/threewords

 

 

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Do you ever get on such a roll when you’re trying to make your point that you don’t even know what’s coming out of your mouth sometimes?

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I was talking about sidewalk traffic with a native New Yorker the other day…because it can be a little crazy at times. People weave all over the sidewalk and it sometimes seems as if there’s absolutely no order AT ALL! What’s up with walking on the right and passing on the left?

Some people are looking at the sights, trying to navigate their way around or just searching out a place to eat….

Others are texting or talking and in their own little world.

What fascinated me is that my friend admitted he didn’t know, until he was 44 years old, that in most US cities people walk on the right side of the sidewalk. So in his case, he didn’t even know the “rules” for pedestrians.

So it makes me think of us, as entrepreneurs.  Some of us have our heads down, focused on on thing and totally missing out on what’s going on around us.

Others have our antennaes up… on the lookout for the new opportunities.

And others… who just don’t know “the rules”… but have made it this far… maybe inconveniencing others along the way at times… but not intending to do harm.

I’m not suggesting any one of those is good or bad… I just think they’re phases we cycle through at various stages of our business.

  • Keep your head down too long and you miss opportunities.
  • Keep looking at the tall buildings and miss what’s going on right in front of your face.
  • Break the rules and shake things up whether you’re aware of it or not.

I know that I always have a little of the “don’t know the rules” thing going on… which is good.  That’s how ‘treps blaze new trails for others.

I just got through the “tall building” phase with a lot of people approaching me about joint projects and trying to figure out how that fits into my own Biztruth activities… and now it’s time to spend more time “heads down” to focus, follow through and deliver.

What phase are you in in your business right now?

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Even though you may not realize it, you’re subtly selling every single day in ways that most people wouldn’t consider “salesy”.  Yet when it comes to direct sales, you freeze up.  Learn to recognize your natural sales abilities, get out of your head and begin to more consciously apply your intuitive skills to sell more effectively in your business.

Listen in to the interview I had recently with Ann Lauren of Bella Petite Radio  and Maria Gamb, my favorite Change Agent in New York to talk about this very topic.

http://www.BellaPetite.com/radio

Enjoy!

P.S. Funny story…we actually had to postpone our interview due to a snowstorm in Atlanta!  The producer couldn’t get into the studio due to the road conditions.  What are the odds?

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Are you tired of spending money on class after class and coach after coach…to still be struggling?

Here’s a solution for identifying where to invest your precious dollars and for how to communicate your value when speaking with potential clients.

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Think about your audience (aka target market or ideal client) and answer these questions:

  • What pains do they have?
  • What problems do you solve for them?
  • What solutions do you offer to alleviate those pains?
  • What goals might they have?
  • What do you do to help them reach their goals?
  • What results do your clients get?

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Just an opportunity to vent about a recent “business hack” encounter…and a not-so-subtle reminder to not get lazy in your business.

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