When I was a kid, I dreaded bath time because I knew that the “comb routine” afterward was a painful process with my long hair…. It would get all tangled up and so I spent many, many tearful nights having Mom battle running a comb through my hair.
And then one day, she put J&J No More Tears Detangler in my hair and the agony was gone. It was sooooo simple. Keep in mind that I’m the youngest of 5 and money was tiiiiiight but Mom found it worth the investment because she probably disliked that routine more than I did.
This is how I see so many women running their service based businesses. There’s so much to sort through that it gets all messed up. And hairy. And painful. You’re tangling with all sorts of complexities that could be smoothed out with the right solution… so to speak.
Unfortunately, there’s not a single bottle of tonic you can buy at your corner drugstore for $1.99 that’ll make all of your pain go away.
But there are 5 things you MUST do if you want to avoid getting caught in hairy biz mistakes:
- Stop mimicking other people’s bis model. Create an intentional plan for how to set up your business to support your personal goals
- Stop sounding like everyone else and regurgitating what you learn from your coaches. Learn how to develop yourself as a thought leader so you’re the voice, not the echo.
- Stop believing that email marketing is the only way to build your business. Response to email marketing is on the decline. Create marketing strategies to find and meet more of your perfect peeps.
- Stop treating sales so casually. Create a sales conversation strategy that converts more of your prospects to paying clients.
- Stop wasting your time on inconsequential crap. Get ruthless when it comes to prioritizing your goals, as well as managing your time and mindset.
If you feel like you’re tangled up in your business despite the coaching you’ve gotten (or not) and you’re not making the progress you’d expected, check out my Evolve Accelerator program where I walk up to 6 women through each of these keys over 6 months that brings you clarity, clients and cash.
Visit this intro page and apply now:
This is the program I wish I’d had when I started my business but it didn’t exist. I’m a biz vet who’s played a hand in the launch of over 100 businesses and trained thousands of entrepreneurs over the past 10+ years in business and I want to help you.
So complete the short application using the link at the bottom of http://www.evolveaccelerator.com/. I’ll personally review your app and schedule an interview to determine if we’re a fit for each other.
So let’s talk. I’d love to help you.
There is only one you.
My friend Matthew Goldfarb says, “It’s OK to fit in, but it’s better to stand out.”
Yet there are so many days I feel like I’m smack dab in the middle of an echo chamber.
For example, even though I don’t follow a particular marketing coach (I’ll call her Sally), I always know what Sally is teaching her Platinum Mastermind clients because I still get their emails.
I can read the subject line and first paragraph of 2-3 of her client’s emails and will know that Sally’s been talking about “profit”.
Then a few months later, I’ll notice they’re all being “vulnerable” and sharing their deepest, darkest fears and secrets.
And I loved it when they all started writing about “truth”. Really, I did. You can’t have too much truth!
But in an effort to fit in, too many entrepreneurs become the echo, not the voice.
We stop thinking for ourselves. We try to please others by following rules, guidelines and social norms so that we can fit in. Or do what Sally is doing.
And we lose ourselves in the process.
The alternative is to be dangerously you.
- What if you were a thought leader, rather than a follower?
- What if you spoke your truth, instead of filtering yourself?
- What if you said what’s really on your mind, versus being polite?
Feels risky, doesn’t it?
Yes. But I’d much rather be “dangerously me” by being my absolute, true, authentic self and piss a few people off along the way.
And I’m willing to take that risk because I know I can’t be all things to all people. And neither can you.
Think for yourself. Speak for yourself. Be yourself.
Learn more about HOW to think (not WHAT to think) to position yourself as a thought leader. This is just one of the things I’ll cover on my brand new webinar that’s happening tomorrow, September 12th:
Your Speedway to Success
5 Crucial Keys to Shorten Your Learning Curve and Accelerate Your Earning Curve
Register here: http://thebiztruth.com/accelerate
Dare to be dangerously you.
Hope isn’t a business strategy.
As an entrepreneur, your success isn’t guaranteed.
Unfortunately, far too many people cheat themselves out of success by taking chances with their time, money and opportunities. They do this by patching together a series of well-intentioned advice and “hope” it all works out in the end.
To vastly improve your odds for enjoying success, you must establish these 6 keys to grow your business with confidence:
1. A sound, simple business model. You’ll get stuck and struggle needlessly until you package and price your services to support your clients AND you every step of the way.
2. A point of view. You can be a thought leader or a follower. Which do you think potential clients value most?
3. A marketing strategy. Based on your business model and what (and who) you stand for, what are the BEST ways for you to elevate your profile to attract clients?
4. A sales strategy. I know you hate this part, but without it, you’ll never have a successful business. The good news is there are ways for you to get clients without the dread you probably feel now.
5. The ability to identify and manage priorities. Far too many entrepreneurs admit to chasing far too many shiny objects, only to abandon them to chase the next shiny object. Knowing your priorities allows you to pursue what matters most.
6. Money management. This is my least favorite (to my retired banker dad’s chagrin). I love to make it and I love to spend it, but I don’t like to manage it. It is, however, a key to improving your profitability.
Once you have these building blocks in place, the odds that your venture will succeed are far greater than skipping past these steps.
If you’re an entrepreneur who started a business based on your desire to serve others in a big way, but don’t necessarily know the ropes when it comes to creating business success and would like to learn from someone who’s played a hand in the launch of over 100 businesses, I encourage you to visit us here.
Dare to CHART, not chance your success.
There’s a certain vulnerability that goes with selling your “self”. Believe me on this one. Not only was I was the poster child for this phenomena when I started my first business, I’ve witnessed this behavior in virtually every client I’ve worked with over the past 10 years as a small business owner myself.
This extra layer of head trash contributes to the fourth culprit of why entrepreneurs don’t get all jazzed up about selling and might be interfering with your business success.
If you’ve missed the first three videos about P.I.M.P.S., you can link to them here:
Culprit #1 – http://www.thebiztruth.com/mindset/5-reasons-you-resist-selling/
Culprit #2 – http://www.thebiztruth.com/mindset/sales-resistance-culprit-2/
Culprit #3 – http://www.thebiztruth.com/mindset/ever-been-tricked-cornered-or-cajoled
Remember the Wendy’s commercials that ran in the mid- 80s with the three old ladies… and one asking “Where’s the beef?”
Besides being entertaining, here’s the brilliance of those commercials that you can apply to your sales conversations.
When I was at THRIVE Business a couple of weeks ago, I played a little game with my wicked smart colleagues, Matthew Goldfarb and Re Perez.
Being a brand strategist, Re posed the challenge of summing up, in three words, what our brand represents. Each of us shared what we considered to be each other’s three words.
As you can imagine, that’s no easy feat. But it’s certainly fun and thought provoking!
And feel free to vote on my three words at http://thebiztruth.com/threewords
Do you ever get on such a roll when you’re trying to make your point that you don’t even know what’s coming out of your mouth sometimes?
Tags: carolyn herfurth, closing a sale, entrepreneur, overcoming objections, sales coaching, sales expert, sales tips, sales trainer, sales training, sell event, small business, speaker, startup, the biztruth
I was talking about sidewalk traffic with a native New Yorker the other day…because it can be a little crazy at times. People weave all over the sidewalk and it sometimes seems as if there’s absolutely no order AT ALL! What’s up with walking on the right and passing on the left?
Some people are looking at the sights, trying to navigate their way around or just searching out a place to eat….
Others are texting or talking and in their own little world.
What fascinated me is that my friend admitted he didn’t know, until he was 44 years old, that in most US cities people walk on the right side of the sidewalk. So in his case, he didn’t even know the “rules” for pedestrians.
So it makes me think of us, as entrepreneurs. Some of us have our heads down, focused on on thing and totally missing out on what’s going on around us.
Others have our antennaes up… on the lookout for the new opportunities.
And others… who just don’t know “the rules”… but have made it this far… maybe inconveniencing others along the way at times… but not intending to do harm.
I’m not suggesting any one of those is good or bad… I just think they’re phases we cycle through at various stages of our business.
- Keep your head down too long and you miss opportunities.
- Keep looking at the tall buildings and miss what’s going on right in front of your face.
- Break the rules and shake things up whether you’re aware of it or not.
I know that I always have a little of the “don’t know the rules” thing going on… which is good. That’s how ‘treps blaze new trails for others.
I just got through the “tall building” phase with a lot of people approaching me about joint projects and trying to figure out how that fits into my own Biztruth activities… and now it’s time to spend more time “heads down” to focus, follow through and deliver.
What phase are you in in your business right now?
Even though you may not realize it, you’re subtly selling every single day in ways that most people wouldn’t consider “salesy”. Yet when it comes to direct sales, you freeze up. Learn to recognize your natural sales abilities, get out of your head and begin to more consciously apply your intuitive skills to sell more effectively in your business.
P.S. Funny story…we actually had to postpone our interview due to a snowstorm in Atlanta! The producer couldn’t get into the studio due to the road conditions. What are the odds?
Are you tired of spending money on class after class and coach after coach…to still be struggling?
Here’s a solution for identifying where to invest your precious dollars and for how to communicate your value when speaking with potential clients.