“I just need the step-by-step plan for success.”
That’s the plea I made many times over my 15-year career as a business owner.
And it led to learning different ways to do launches, sell from the stage, get Facebook leads, shoot video, write blogs, create leveraged programs, build my list, run tele-seminars (that seems so old school!)… and literally dozens and dozens and dozens of other tactics
Did they all work?
Did the majority work?
Do I regret my time and financial investment?
Here’s the truth: It’s context for finding the way that DOES work for you.
The problem for most of us is that the path is too long and winding.
Because we want the shortcut. And it makes sense that the sales pitches we receive is that their solution IS the shortcut.
But that’s not necessarily true.
Years and years of this cycle prompted me to write a MANIFESTO about it. And it ended up being delivered as a video. So if you’ve tried all the success blueprints but still don’t feel successful, give it a watch by clicking the image below.
When I started The Biztruth 7 years ago, I wanted to know exactly what to do in order to have a screamingly successful business.
I came from the franchise world where I invested in the promise, “do this and you’ll get that.” So I expected similar results with any sort of “system” or “blueprint” advice that was offered by the success coaches out there.
I spent a lot of time and money implementing anything that promised a “step by step success formula” for 5- and 6-figure paydays + a loyal tribe + massive exposure + record breaking back of the room sales + filling group programs + and any other promise that sounded like a great payoff.
And when one didn’t work — I’d lick my wounds — and go buy the next one. Looking for the perfect script. The step-by-step. The how-to-do-every-last-bit-right.
Yeeaaaaah… that was me. The gullible blonde over here. Putting my money on the promise of big pay days.
Hoping, wishing, praying…
that THIS NEXT ONE would be the silver bullet.
But that didn’t ever happen quite as promised.
Don’t get me wrong. The blueprints weren’t ALL bad. I learned a few valuable things along the way. But none ever truly seemed to fit me.
I always found myself adjusting something. And I never got the results I wanted.
So 5 years ago, I decided to commit to following a “6 figure tele seminar secrets” training to the letter. Every single step. Every single piece of advice. Every single email template and email schedule — I did it. Even when I felt my stomach sinking and second guessing WHAT it was doing to the relationship I’d built with my community.
Turns out — I should’ve trusted my instincts.
Over the course of 10 days, my open rate plummeted in HALF. I’d worked so hard to build up that know, like and trust with my community and it was wiped out in the blink of an eye.
And I didn’t make a dollar more than any previous launches I’d done with a lot less cost and effort. In fact, I made a little less.
Plus, I lost opportunity because I was never able to regain the open rate I’d enjoyed before that launch. Because if people aren’t opening your emails, they’re not clicking. And if they’re not clicking, they’re not engaging. If they’re not engaging, they’re not buying.
So yes, it took me several painful years and tens of thousands of dollars to figure out I’m not a blueprint kinda gal.
And I know I’m not the only one.
I hear about a lot of negative experiences with blueprint programs from other business owners. And for those brave enough to say something, there’s a sense of shame that goes along with it. What’s wrong with “ME?” — not knowing that so many of their fellow blueprinters are struggling too.
After that damaging teleseminar launch 5 years ago, I made the decision to UnBlueprint myself.
What’s UnBlueprint, you ask? It’s…
1. the powerful decision to strip away anything that prevents an entrepreneur from realizing her full potential; or interferes with what she intuitively knows to be true to her
2. the intentional actions an entrepreneur takes to wholly own her brilliance; profit from the value she brings to the world; and what allows her to live her truth
It’s a way of looking at things in your business.
It’s a philosophy.
It’s a way of life.
UnBlueprinting stopped my cycle of disappointment and shame. It started my journey to profit. And it gave me complete freedom.
If you can relate to any of this, I urge you to UnBlueprint yourself.
You don’t have to do it without a net. I have a lot more to say about my philosophy on this topic over here to get you started:
Freedom didn’t come until I stopped following other people’s rules — and trusted myself to make up my own.
Rebels are welcome to join me!
Do you ever catch yourself in your same old self-defeating patterns?
I know I sure don’t!!
Not because I don’t have them. It’s because I walk around with a blind eye to my self-sabotaging behaviors — until I get in a room with friends and colleagues who are able to see my bulls*t.
And that’s why I always love when I’m in a room with smart business owners.
As I was preparing for my upcoming Business Design Retreat, I found a note I had written after the very first BDR I hosted almost a year ago. It was a list of 3 (plus) things that were the biggest mindset lessons that popped up during that powerful day together.
It was a good reminder that building a business isn’t just about your business model and marketing and sales. So much is about mindset. And I’d like to share my takeaways with you from that particular day…
#1 You choose.
I was at TED headquarters in NYC last week and met a late 20-ish guy who told me he sold drugs for 4 years “because he had no choice.” When I was curious why he didn’t have any other options, he said he “wasn’t going to take a job at Target for $20,000 per year.”
Let’s be clear, I don’t care if he sells drugs or dish detergent.
But I DO strongly care that he didn’t think he had a choice. Because he did. It’s not that he couldn’t get a job. He CHOSE to sell drugs instead.
And you get to make your choices too. Don’t let anyone tell you any different.
DON’T tell yourself, “I can’t.”
DO tell yourself, “I choose to” or “choose not to.”
#2 You decide.
Kerry knew she wanted to grow her business and found my mentoring program which she knew was right for her. She considered asking her husband and mom (yes, her mom!) for their permission to make the investment.
After tangling internally with the decision for awhile, she said, “F*ck it. I’m a grown woman” and went ahead and enrolled without asking them.
Within 30 days, she had increased her sales by 2.65 times – which more than paid back her investment. And ultimately doubled her revenues for the year.
DON’T ask for permission from others.
DO make your own decisions.
DO the work.
DO celebrate your results!
#3 You rule.
Meet the 2012 poster child for succumbing to Fear. >>>>>>>>>>>
After a severely disappointing and financially devastating period in my business, I froze.
I became so afraid of making another mistake. Afraid of making the wrong financial decision. Afraid of rejection. I was so afraid that I quit trying new things. Stopped taking risks. And was a living, breathing contradiction machine.
Until one day my coach asked me, “how long are you going to continue to let fear drive your decisions?”
It had become such a part of my fabric that I didn’t even realize the Real Carolyn Herfurth had shrunk into a tiny little shell of her former, ballsy self. All because I let Fear take the reins after making a few mistakes.
That was enough to wake me up — and I made fear my bitch.
(This is the part where I’m supposed tell you about how I’ve made millions and brag up my fancy Maserati convertible and second home in Hawaii. That’s not my jam.)
I became verrrrrry good at distinguishing between my fear (#false) and my instincts (#truth.) I found my groove and love that I now get to help others find theirs too.
I’ll admit Fear creeps in from time to time. But for the most part, I rule my decisions now. 🙂
DON’T let fear rule your potential for a rich and happy life.
DO make fear your bitch.
Oh, and there was a fourth scribble on my note that says, “Don’t wait to be great.”
Yeaaaahhhh… DO great now.
Did you know that women business owners earn approximately 45% less than our self-employed male counterparts?
I get agitated reading the analysis of women-owned businesses* because our earnings are a highly distorted reflection of our true value.
How can it be possible that…
- 82% of women have annual sales of less than $50,000 per year
- only 11% exceed $100,000 in yearly revenue
- and just 1.7% break $1,000,000?
Another thing that irks me is the recommendation to support the women-owned businesses that are just shy of the million dollar mark. The SMALLEST percent of business owners.
But what about the women who are making less than $100,000? Or <$50,000? Or <$25,000?
Yes, what about YOU?
I’m not here to judge what you want out of your business. Or project what you should want to earn. If you’re happy with less than $50,000, that’s okay. Maybe you’ve got other resources. That’s cool. Really.
But the women who seek me out all have bigger financial goals than that.
And it’s possible you might too… but can’t figure out why it’s not happening.
It’s one of the reasons I host a free webinar about ‘The Real Reason You’re Not Earning A Reliable Income — and How To Get Off The Money Roller Coaster’.
I’ve got a session coming up soon. And we even do a live Q&A so you can ask any questions you’ve got on the topic.
There’s no charge to participate. And maybe I will have cooled down by then. (Unlikely 😉 )
* Source: The State Of Women-Owned Businesses Report (United States) has been commissioned by American Express OPEN for the past six years.
As a small business owner, have you ever fallen flat on your face in your business like I have?
Maybe a program launch flopped. Or your sales conversations went nowhere? It’s no fun, but it happens to every small business owner.
A few years back I had a huge moment of clarity that I knew would help women entrepreneurs move out of the struggle. And start to finally have all your hard work pay off big time.
It all started on a cocktail napkin as I explained this phenomenon to a few fellow entrepreneurs over drinks one night.
Since this topic has been coming up a LOT lately, I put it into a quick video for you to explain the real reason you’re struggling.
If you’re floundering in your business, this is totally worth your time!
As you can see, you’re not alone.
If you’re in (or fast approaching) The Dip, we can talk about what’s going on for you and discuss best steps for your unique situation.
Simply complete a short assessment by clicking the link below – and let’s talk about the next best steps for you.
launched The Biztruth.
Those first few years were quite a shock after a relatively cushy and predictable 7 years of owning my franchise!
Yes, it’s been quite a ride.
And looking back, there were two things that initially stunted my business growth and personal happiness when I launched.
And I notice those same things with many of the women entrepreneurs I meet so I want to share them with you.
1. Women feel the need to ask others for permission.
From their spouse. Coaches. Peers. Friends. Mailman. Butcher…
I’ll never forget the time I asked my “millionaire mentor” what he thought about me creating a web tv show that would’ve gotten me a bunch of visibility early on. He flat out told me “no don’t do it.”
Ummmmmm… why in the world would I let HIM decide for ME?
Sigh… because I didn’t trust myself.
How do you expect your prospects and clients to trust you if you don’t even trust yourself?
That’s the question I had to ask myself because I had overwhelming evidence in the form of the next problem…
2. There’s not a single entrepreneur who’s not looking for more clients.
We spend all sorts of time and money on programs hoping for an instant and BIG payoff.
But when it doesn’t work, we lose trust in ourselves to make good decisions.
It’s a vicious circle.
Once I was able to pull my head out of my ass (Sorry, Dad. I know you’re reading this, but it’s true!) and look clearly at the real keys to strategically building my business, everything changed for the better.
If you want to learn more, I wrote a brief that explains what to do to get more clients and gain a fresh level of self-trust.It’s something different that’ll make you question what you’ve been told about how to get more clients.
It’ll challenge your assumptions.
And it’ll explain what to do about it.
Once you master the five things you’ll learn in this brief, you’ll stop asking others for permission.
Because your level of self-trust will be locked in.
You can download this free brief using the link below:
Knowing this stuff 6 years ago when I moved into this wild West of business sure would’ve been a time, money and heartache saver – so I hope you take a moment to read it.
And a lifetime living it.
Wishing you many happy and prosperous anniversaries in YOUR business!
Having a weekly planning practice is an important link between setting your daily activities and reaching your annual goals.
In this video, I share the things I focus on during my “Sunday CEO” ritual so that I don’t go barreling off into the world without something to ground my activities and intentions.
And you’re welcome to join us on Periscope LIVE on Sundays for #SundayCEO. Simply download the Periscope app to your smartphone and follow me, Carolyn Herfurth. You’ll get an alert when I go live so you’re able to join us!
Note from Carolyn: One of the things I constantly hear from entrepreneurs is that they want to be viewed as a thought leader. When I work with my clients, I start by asking them what they stand for. This post written by Cari Vollmer , one of my “Mighties”, gives multiple examples of knowing what these Oscar winners stand for. Enjoy! – Carolyn
I was up late last night watching every moment of the Oscars. My sofa review: Neil Patrick Harris was OK, Lady Gaga wowed me, as did Julie Andrews, and mostly I was swept away by how some Oscar winners and nominees used their platform to share with us What They Really Stand For.
Reese Witherspoon voiced her support of the #AskHerMore movement which encourages journalists to ask female celebrities more in depth questions vs. simply asking what designer they’re wearing. I couldn’t agree more. I love the fashion, but what I really love is the woman. Perhaps we should start a movement called #WeWantYouToAskThemMore!
J.K. Simmons urged us to CALL our parents. I must admit, that one hit me directly in the heart because I could do a much better job calling my dad. Thanks for the inspiration and the nudge, J.K! I heard ya!
Patricia Arquette used her Oscar win to use her voice in service of equal pay and equal rights for women. Go Patricia! Of course, Meryl Streep’s enthusiastic support of this allowed us to see where she really stands too!
Graham Moore’s acceptance speech for best adapted screenplay had me in tears as he encouraged all those that feel weird and different to stay weird and different because that is exactly what’s going to set you apart.
Of course, John Legend and Common’s performance of “Glory” was phenomenal, moving, and the message was clear.
It’s exciting, isn’t it? To see what these performers really stand for?
And that’s what we want from you too. Your business gives you a platform to share with us What You Stand For! How do you have our backs? How do you show up for us? What do you want us to see, know, understand?
When you communicate What You Stand For with us you give us something to grab hold of and you give yourself presence. You show us you are so much more and we love that!
This week make a list of all of the things you really stand for. Then, find ways to incorporate these “messages” into your marketing, blog posts, website copy, newsletter articles, and more.
If it’s not clear already one of the things I Stand For is Your Voice. It’s remarkable, you know. Don’t back away from really using it.
Cari Vollmer, founder of PassionIntoProfit.com, helps business women worldwide deliberately create their sweet lives and purpose-filled businesses by helping them awaken, identify, and honor their brilliance so they can INFUSE their life and business with the best of Who They Really Are. Imagine the impact OWNING your brilliance could make on your life and business! She fiercely supports women in trusting their gut instincts, while helping them create purposeful and strategic plans for business growth and living well.
If you want to position yourself as a thought leader in order to stand out from the crowd, there are 3 non-negotiable steps to putting yourself on that path.
Watch the video below to build your reputation so that it becomes a matter of when, not IF people hire you.
Having played a hand in the launch of over 100 businesses – and guiding thousands more over the years – I’ve seen, heard and done just about everything you can imagine when it comes to entrepreneurs.
But there’s ONE THING I don’t often hear from entrepreneurs.
And it’s the ONE THING that holds you back.
It holds you back from spending more time with your family.
It holds you back from taking that vacation you’ve been dreaming about for the past 5 years.
It holds you back from buying that new car you so desperately wish for.
What is that ONE THING holding you back?
It’s that YOU DON’T TRUST YOURSELF enough.
You don’t trust yourself anymore because you made a few mistakes.
So you hand all of your business and decision making power over to the gurus who tell you what to do.
And even when their tactics don’t feel true to you, you don’t trust yourself enough to walk away. So nothing works like you’d hoped. No matter how hard you try.
And when the gurus and coaches make you believe that you should want a 7-figure business… you don’t even trust yourself enough to admit that making more than a few thousand dollars a month feels like a fantasy. Much less a million a year.
And you don’t trust that YOU have a way of doing things that’s true to YOU.
How do I know?
Because I was you. Hell, there are days I’m STILL you!
After walking away from a multiple 6-figure business to start a new one, I handed my power over to my guru coaches and lost all sense of self-trust.
Every. Last. Bit.
After coming to my senses, I scraped and clawed my way back to building another multiple 6-figure business.
And you can do the same.
WITHOUT the truckload of tears and time that it took me. Unless you’re a glutton for punishment.
You simply need to know the essential keys for making it happen.
And if this is sound all too familiar, I want to give you a free on-demand video training – with no strings attached – no opt-in – no barriers – just click and play.
None of the hoopla. Or shiny stuff that makes us salivate. Or the “latest and greatest” marketing trick.
That’s just a waste of money until you understand these five things I’ll share it all in this free on-demand video.
You’ve been offered plenty of “shortcuts” already so you’re probably having a hard time trusting that it’s even true. I get where you’re coming from. It’s hard to trust others when you don’t trust yourself.
Suspend disbelief for 75 minutes to watch this free on-demand video.
I’ll show you how to get your self-trust back (even though you don’t know it’s gone.)
I’m not messing around here. This is real, practical stuff that shows you what you need to trust yourself enough to do things YOUR way.
Watch this on-demand video now:
Whether it’s your first – or third time watching – I promise you’ll get something new out of it.
Mostly, the opportunity to start trusting yourself again.
Even though you don’t know that you don’t trust yourself. Because you won’t know it until you start trusting yourself again.
And when THAT happens, ooooh, watch out, World… that’s what I call doing Biz Happier, Not Harder.