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The Biztruth
Selling is fun & simple once you get the hang of it!
I’m on a mission to equip service-based entrepreneurs with the confidence and skills to double your closing rates and multiply your earnings.
Carolyn Herfurth
Sales Expert & Speaker
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Archive for the ‘Mindset’ Category
Declare Your Dare
January 16th, 2013 | Category: Fun, MindsetIt’s been said that I’m a “challenge junkie”.
I’ve pulled Dukes of Hazzard-like stunts from moving cars. Biked through Ireland. Danced on stage at the Sydney Opera House. Done stand-up comedy. Jumped out of airplanes. Moved to NYC on a whim.
I’ve started multiple businesses. Founded a large-scale business expo in the Midwest. Walked away from a perfectly good business to start something else. Launched a series of one-day events in multiple cities.
And I jaywalk in New York City. (Ha! Who doesn’t?!)
But that’s not where I started. I started taking tiny little chances as a kid. Then bigger ones as a teenager. Then even bigger ones as a college grad. I worked up my “challenge muscles” and it became easier and easier to take on the bigger risks and challenges.
What saddens me is that I see many entrepreneurs not playing up to their brilliance. Hiding. Not going after the thing they REALLY (maybe secretly) want to do.
So you play smaller than you’re capable of. You get sidetracked doing stuff that doesn’t really matter and before you know it, it’s tomorrow. And that really cool thing you wanted to do is still just something you want to do, not something you’ve done. So you feel unfulfilled.
So what is it for you? What is that thing you’ve been wanting to do, but haven’t because you don’t know if you have the money. Or wonder if it’ll fail. Or think people will laugh at you. Or that you’ll be exposed.
Or maybe it’s something personal that you’re just waiting to do until _________ happens in your biz so you can actually go for it.
If any of this sounds familiar to you, I want to challenge you to a dare.
If there’s something in your personal or professional life that you’d like to accomplish but you don’t see how to make it work – or find you just haven’t gotten around to it because other things seem more pressing – I dare you go for it.
In fact, I’m so interested in you making “shift happen” for entrepreneurs that I’m going to walk you through 21 micromovements that get you clearer and closer to it becoming a reality.
It all begins January 21st and runs for 21 days straight. It’s fun. It’s free. And it’s fruitful.
You with us?
If so, click over to http://declareyourdare.com to put your name in the ring and join the party!
I double dog dare you to join us!
Good riddance, P.I.M.P.S!
January 3rd, 2013 | Category: MindsetWe’ve spent the past four weeks walking through the various culprits that contribute to why you don’t get all pumped up about the most important lifeline of your business… selling.
Today we address the fifth reason and walk through a simple 5-step solution to this issue.
If you’ve missed the first four videos about P.I.M.P.S., you can link to them here:
Culprit #1 – http://www.thebiztruth.com/mindset/5-reasons-you-resist-selling/
Culprit #2 – http://www.thebiztruth.com/mindset/sales-resistance-culprit-2/
Culprit #3 – http://www.thebiztruth.com/mindset/ever-been-tricked-cornered-or-cajoled
Culprit #4 – http://www.thebiztruth.com/mindset/who-are-you-to-say/
Who are you to say?
December 26th, 2012 | Category: MindsetThere’s a certain vulnerability that goes with selling your “self”. Believe me on this one. Not only was I was the poster child for this phenomena when I started my first business, I’ve witnessed this behavior in virtually every client I’ve worked with over the past 10 years as a small business owner myself.
This extra layer of head trash contributes to the fourth culprit of why entrepreneurs don’t get all jazzed up about selling and might be interfering with your business success.
If you’ve missed the first three videos about P.I.M.P.S., you can link to them here:
Culprit #1 – http://www.thebiztruth.com/mindset/5-reasons-you-resist-selling/
Culprit #2 – http://www.thebiztruth.com/mindset/sales-resistance-culprit-2/
Culprit #3 – http://www.thebiztruth.com/mindset/ever-been-tricked-cornered-or-cajoled
Ever been tricked, cornered or cajoled?
December 19th, 2012 | Category: MindsetHave you ever been “tricked” into buying something that you didn’t want or need?
If so, you’ll relate to today’s video about PIMPS Culprit #3.
I share how those experiences factor into your relationship with selling and what an insidious role it plays (without us even really realizing it) when it comes to offering your own services:
If you’ve missed the first two videos about P.I.M.P.S., you can link to them here:
Culprit #1 – http://www.thebiztruth.com/mindset/5-reasons-you-resist-selling/
Culprit #2 – http://www.thebiztruth.com/mindset/sales-resistance-culprit-2/
Doing sales feel like you’re in the Boiler Room?
December 13th, 2012 | Category: Mindset, Sales confidenceThere are five reasons entrepreneurs don’t jump out of bed each morning EXCITED to get out there and sell their services.
The reason it’s so important for you to understand these five culprits is because sales are the lifeblood of your business and if it’s an activity you resist, it’s tough for your biz to grow.
This video addresses the second reason. This one has to do with everyday influences that impact our perception of what selling is all about.
5 Reasons You Resist Selling
December 4th, 2012 | Category: Business Model, Inside Voice, MindsetIf you dread, avoid, and/or completely resist selling – there’s a reason behind it. Five potential reasons, actually.
These culprits are so pervasive with the thousands of entrepreneurs I’ve dealt with over the past decade that I put together this free video series for you. It lays out what the 5 things are, along with practical advice for what you can do about each one.
This video lays out the first reason for you. Be sure to check back for the other reasons each week. I welcome your Comments and encourage you to share with any of your friends who might be experiencing a case of sales dread.
Get MORE Clients & Cash! Insider Secrets to Confident Sales Conversations that Close
November 13th, 2012 | Category: Mindset, Preparation, Sales confidenceFind out the invisible reasons that entrepreneurs don’t like to sell and the 5 steps you can take to get past those blocks, get more clients, and actually enjoy doing it!
How to sell, naturally
November 2nd, 2012 | Category: MindsetEveryone is talking about Hurricane Sandy and it got me to thinking…
There are some entrepreneurs who sell like a hurricane.
They are singularly focused on their own direction and goals. They have no regard or respect for who or what is in their path. As a result, they leave a wake of destruction and devastation behind.
But you don’t want to be a hurricane salesperson because that isn’t your deal-io. So you run for cover and avoid selling altogether. We both know that’s not going to help anyone.
So what if you sold like the sunshine? A nice breeze? A gentle rain?
The sunshine serving as inspiration. The breeze moving things along. The rain nurturing growth.
That seems like a much kinder way of doing business.
What way of selling works best for you and your potential clients?
Top 10 Lessons I’ve Learned In My 10 Years As An Entrepreneur
October 5th, 2012 | Category: MindsetOctober marks my 10-year anniversary as an entrepreneur!
I’ve taken a few bumps and bruises along the way so thought I’d share ten of my top lessons with you in this week’s edition in the hopes you’re able to avoid at least one of the hits I’ve taken over the years 
Here’s a dose of biz truth for you. Some of these lessons were painful, others are positive… Just like business ownership!
10. Not every investment will be a good investment.
I’ve wasted more money on overpriced, no-value programs than I care to remember, but it doesn’t stop me from investing in my growth. I’ve just gotten better at knowing how to choose. (Email me if you want to know my criteria.)
9. A high price tag isn’t necessarily an indicator of a high return.
It can often do more to fuel the seller’s growth than yours. Beware of outrageous promises. And don’t confuse their success with your future success. That’s called “smoke & mirrors” in the magic biz.
8. Don’t hand over your power along with your credit card number.
Manipulators want you to depend on them so they can keep swiping your credit card. He’s not “your daddy”… and never will be.
7. Even if you’re a solopreneur, you can’t do it alone.
I owe a mountain of gratitude to all of my past, present and future business friends who lend mountains of support and advice.
6. It’s ultimately up to you to decide.
It’s great to get perspective from others, but ultimately you must follow your gut.
5. Take responsibility.
In my heart of hearts, I usually knew better. I just didn’t trust myself enough to believe it.
4. Do NOT let fear drive your decisions.
Being an entrepreneur feels isolating sometimes so it’s easy to get scared and withdraw because it all feels scary. Resist the temptation of falling into that trap.
3. Dare yourself to actually accomplish what you set out to do. I hated making initial contact calls when I started my first biz… I was unsure of myself and felt vulnerable. Once I sucked it up, it got easier and the doors opened wide. So do it, even if it you don’t want to!
2. Take action, because hope is not a business strategy.
I hope the phone rings. I hope people click “buy” on my website. I hope this program is the silver bullet. I hope I break $1 million… I mean $100,000… ummm $50,000… this year. Get real, Entrepreneur.
1. If you’re in business, you’re in sales.
Even if you’re new to my community, you knew this one was coming!
2 more bonus lessons:
Smile. It’s easy and it lights you and others up…. So why the heck not?!
Rest. I wish I did more of this. I’m getting better… but burnout is imminent if you don’t do it… and it’ll never all get done anyway, so you may as well make time for you!
How to manipulate & exploit others in 5 easy steps
September 21st, 2012 | Category: Fun, Mindset, Sales confidence, Uncategorizable!If you’re an entrepreneur who’s at the end of your rope and you’re exhausted because you’ve invested massive amounts of money in programs – but all you have to show for it are maxed out credit cards and an empty bank account… now’s your chance to get your money back by duping others into working with you!
Get your ringside seat as I reveal the low-down, dirty secrets for “How to Manipulate & Exploit Others in 5 Easy Steps”.
On this free call, you’ll discover the most insidious tricks of the trade when you learn how to:
- Activate shame in your prospects so they hand over their power to you
- Make your potential clients believe you can lead them to the Promised Land by paying you a boatload of money
- Guilt your prospects into believing they’re a waste of skin if they say “no” to buying from you
- Master the intricacies of selling one thing, but holding out on the promise and delivering something entirely different (and making your client wrong when they point out this fact)
- Instill a sense of disempowerment in your prospects and clients so they keep coming back for more!
Warning! This is NOT for the faint of heart. It is NOT a witch hunt. You MUST have a sense of humor, and not be stuck in “victim mode” and you MUST be ready to take a stand for yourself and your success!
Be sure to register and invite your friends:
http://manipulateandexploit.com