When I was a kid, I dreaded bath time because I knew that the “comb routine” afterward was a painful process with my long hair…. It would get all tangled up and so I spent many, many tearful nights having Mom battle running a comb through my hair.

And then one day, she put J&J No More Tears Detangler in my hair and the agony was gone. It was sooooo simple. Keep in mind that I’m the youngest of 5 and money was tiiiiiight but Mom found it worth the investment because she probably disliked that routine more than I did.

This is how I see so many women running their service based businesses. There’s so much to sort through that it gets all messed up. And hairy. And painful. You’re tangling with all sorts of complexities that could be smoothed out with the right solution… so to speak.

Unfortunately, there’s not a single bottle of tonic you can buy at your corner drugstore for $1.99 that’ll make all of your pain go away. 

But there are 5 things you MUST do if you want to avoid getting caught in hairy biz mistakes:

  1. Stop mimicking other people’s bis model. Create an intentional plan for how to set up your business to support your personal goals
  2. Stop sounding like everyone else and regurgitating what you learn from your coaches. Learn how to develop yourself as a thought leader so you’re the voice, not the echo.
  3. Stop believing that email marketing is the only way to build your business. Response to email marketing is on the decline. Create marketing strategies to find and meet more of your perfect peeps.
  4. Stop treating sales so casually. Create a sales conversation strategy that converts more of your prospects to paying clients.
  5. Stop wasting your time on inconsequential crap. Get ruthless when it comes to prioritizing your goals, as well as managing your time and mindset.

If you feel like you’re tangled up in your business despite the coaching you’ve gotten (or not) and you’re not making the progress you’d expected, check out my Evolve Accelerator program where I walk up to 6 women through each of these keys over 6 months that brings you clarity, clients and cash.

Visit this intro page and apply now:

http://www.evolveaccelerator.com/

This is the program I wish I’d had when I started my business but it didn’t exist. I’m a biz vet who’s played a hand in the launch of over 100 businesses and trained thousands of entrepreneurs over the past 10+ years in business and I want to help you.

So complete the short application using the link at the bottom of http://www.evolveaccelerator.com/. I’ll personally review your app and schedule an interview to determine if we’re a fit for each other.

So let’s talk. I’d love to help you.

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Life is short and business can be tricky.  

Not so long ago, I was in a meeting with about a dozen of my peers and everyone around me was talking about how great things are in their lives and businesses. 

Kumba-frickin’-ya.

When it was my turn to speak I said, “I dare entrepreneurs to live their truth, but I don’t feel like I’m fully living mine.”

You see, I’d spent much of three years working to master the secrets to success in the online world so that I could make millions while I sleep. I had some wins, but never felt like I really connected with people using these tactics because they didn’t feel true to me.

For example, earlier this year I followed a big-name guru’s blueprint for doing a launch and it was a disaster. I didn’t increase enrollments over past launches, and what’s worse is that I burned my relationship with my online community. In fact, my open rates are now HALF of what they were before I followed her advice. (Please forgive me for the error of my ways!) I knew her system didn’t feel right, but promised myself to follow it to the letter because it works for her. BIG mistake. 

The truth is that I’m an accelerator. An activator. An artisan. 

And I haven’t found an authentic way for those things to translate online. (At least not using other people’s methods.)

The truth is what really feeds me is giving others my full, undivided attention through conversation.

Not copy or complicated email campaigns. 

Yes, good old fashioned conversation. 

The truth is that I’ll continue to use the internet and email as tools to teach, start conversation and spread the word. But the greatest impact I have on entrepreneurs is listening… really listening to what’s going on and helping you find solutions to your problems. 

As an entrepreneur, you must find and live YOUR truth. 

Don’t let anyone shoehorn you into doing something that’s “proven” to work if it doesn’t feel true to you.

Here’s the catch… 

The critical distinction is knowing the difference between your truth and your fear. 

Your truth is what’s deep inside of you. A knowing.

Fear is your ego playing games with you and your truth. It can force you to hide behind excuses.

When you’re resistant to doing something, go deep within yourself to distinguish what’s stopping you. Are you fearful of trying something new? Failure? Success? Looking bad? Or do you have a knowing that’s inside of you… that this action doesn’t support you and your people.

If it’s fear, go take the action. (We’ve all heard the famous quote, “Feel the fear and do it anyway.”)

If it’s the knowing, then follow your truth.

The truth is that pure magic happens when I connect through conversation with entrepreneurs because as an activator, accelerator and artisan… I’m able to inspire, motivate and problem-solve in ways that can’t happen in a mass email campaign. 

Dare to find and live your truth.

What’s your truth?

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Hope isn’t a business strategy. 

As an entrepreneur, your success isn’t guaranteed.

Unfortunately, far too many people cheat themselves out of success by taking chances with their time, money and opportunities. They do this by patching together a series of well-intentioned advice and “hope” it all works out in the end.

To vastly improve your odds for enjoying success, you must establish these 6 keys to grow your business with confidence: 

1. A sound, simple business model. You’ll get stuck and struggle needlessly until you package and price your services to support your clients AND you every step of the way.

2. A point of view. You can be a thought leader or a follower. Which do you think potential clients value most?

3. A marketing strategy. Based on your business model and what (and who) you stand for, what are the BEST ways for you to elevate your profile to attract clients? 

4. A sales strategy. I know you hate this part, but without it, you’ll never have a successful business. The good news is there are ways for you to get clients without the dread you probably feel now. 

5. The ability to identify and manage priorities. Far too many entrepreneurs admit to chasing far too many shiny objects, only to abandon them to chase the next shiny object. Knowing your priorities allows you to pursue what matters most.

6. Money management. This is my least favorite (to my retired banker dad’s chagrin). I love to make it and I love to spend it, but I don’t like to manage it. It is, however, a key to improving your profitability.

Once you have these building blocks in place, the odds that your venture will succeed are far greater than skipping past these steps.

If you’re an entrepreneur who started a business based on your desire to serve others in a big way, but don’t necessarily know the ropes when it comes to creating business success and would like to learn from someone who’s played a hand in the launch of over 100 businesses, I encourage you to visit us here.

Dare to CHART, not chance your success.

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There will always be “what ifs.”

When I talk with entrepreneurs who are starting out, they have a lot of “what ifs” that weigh them down and stop them from moving forward.

What if I don’t know what to do?

What if I make a mistake?

What if they don’t like it?

What if it doesn’t work?

What if I run out of runway?

Imagine if you were to “what if” yourself UP, instead of “what iffing” yourself down. 

What if you replace your fears and doubts with faith?

What if you trust that you’ll succeed instead of fail?

What if you look for reasons to say yes, rather than look for reasons to say no? 

What if you do what it takes to realize your dreams, rather than stay stuck in inaction and indecision?

What if?

Dare to “what if” yourself UP vs. down. 

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Mistakes are inevitable.

A common refrain among many of the entrepreneurs is, “I can’t afford to make a mistake.”

I wholeheartedly disagree!

The reality is that you can’t NOT afford to make mistakes.

Sure, it sounds logical when you consider that money is tight, time is at a premium and morale is waning.

What do mistakes really tell you?

Mistakes are our turn signals. They’re indicators that we need to change course. If you take action and learn from your mistakes – you’ll get to your destination more quickly.

The alternative is to allow your fear of making mistakes to paralyze you. 

What gets done when you’re not taking action?

Nothing.

Worse yet, you backslide because you feel so awful about not making forward progress.

What’s the worst that can happen if you make a mistake?

You have to answer this one for yourself. 

I can tell you that in my 10+ years as an entrepreneur, I’ve never come up with an awful enough reason to stop me from taking a leap of faith on a decision – big or small. And believe it or not, one of my worst-that-can-happen-scenarios was that I might have to sleep on a park bench if I couldn’t make it in NYC! 

Start with small things (send the email, pick up the phone, ask for an intro, submit a speaker proposal) and the bigger actions will become easier (hosting your own event, launching a bigger program, moving to Thailand).

So take a breath. Don’t belabor the decision. And take action.

Dare to do.

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Life is full of choices.

When faced with a myriad of choices, how do you make the “right” decision?

Teddy Roosevelt said, “In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.”

Sure, you’ll make some decisions along the way that don’t work out. I’ve made plenty!

The risk of a wrong decision is preferable to the terror of indecision. – Maimonides

But…what’s worse?

Making a wrong decision every so often? Risking ego? Financial risk? Relationships?

Or living in terror of f*ing up, making NO decisions and living up to a fraction of what you’re capable of accomplishing in this world?

As Paul Tillich said, “Decision is a risk rooted in the courage of being free.”

You won’t find me in “indecision prison”. My missteps are what have guided me to to some of my greatest accomplishments.

Give me freedom!

And I’ll accept the failures that come with that freedom.

Dare to decide.

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It’s easy to get stuck seeking perfection. 

“It’s not quite right. I just need to (fill in the blank) before I’m ready.”

Nothing significant or remarkable gets accomplished when you think like that.

What’s behind perfection might surprise you.

In a recent Oprah interview, the author of “Daring Greatly”, Brene Brown, says our quest for perfection is really our effort to minimize shame and judgement. Or as Oprah puts it, “Perfectionists are ultimately afraid that the world is gonna see them for who they really are and they won’t measure up.”

It took a lot of years of perfectionistic tendencies for me to see that they’re right!

If you keep yourself busy perfecting, you don’t have to deliver. And if you don’t deliver, nobody can judge the quality of your work. And if nobody’s judging your work, you don’t risk shame.

The problem with this scenario is that you don’t get anything done. You don’t share your brilliance with the world. And that’s a ridiculous waste of talent.

Quit perfecting. Stop hiding. Risk judgement.

Everyone else is too busy perfecting their own stuff to judge you, anyway.

Dare to deliver!

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You can’t be all things to all people. 

“But I can help everybody.”

That’s the refrain I’ve heard from countless entrepreneurs over the years.

Perhaps you can, so let’s go with that belief for a moment.

Sure. You can help the people who can’t afford you. You can help the people who create hassles for you. You can help the people who suck the joy out of your day. You can help the people who don’t take responsibility for their role in their outcome.

But are they really the people you want to serve? How long can you work with people who don’t pay you? How will I know who to refer to you if you help everyone?

When you try to be all things to all people, you blend in. You’re forgettable. You’re forgotten.

But when you put a stake in the ground and are specific about who you serve and what you do for them, THAT is memorable. THAT is what drives referrals. THAT is what gets you clients who you love serving.

Dare to take a stand!

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You do not need permission.

Even though we run our own business, there are times we act as if we’re still in third grade.

…waiting for the school bell to ring so we can run outside to the playground.

…waiting to be called on while we raise an invisible hand to prove we know the answer.

… looking to others for approval and validation that what we’re doing is okay.

You’re an adult now, so what if you simply did it?

What if you didn’t care what people think?

So what if you trip and fall?

Because what if you soar?

Give yourself permission to never ask for permission again. Ever.

Dare to do!

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The truth is…anything is possible.

You want to host a talk show?

You can.

You want to fly a helicopter?

You can.

You want to take your family on an African safari?

You can.

Yes, anything is possible.

Yet we get caught in the daily drudgery. How can we possibly do that when we’ve got a business to run? Bills to pay? Mouths to feed?

And to add insult to injury, we look at the amazing things other people are doing and don’t think we can measure up. We think they’ve got something special that we don’t.

That’s bullshit.

You want something? I’ll tell you how you do it…

You create it.

You shape your world one choice at a time. One decision at a time. One step at a time.

Small steps allow you to make leaps and bounds toward accomplishing the possibilities you imagine.

If you have a goal to achieve, problem to solve or adventure to experience, let me help you. Register now for Declare Your Dare :: 21 MicroMovements to Make Shift Happen. I’ll give you 21 days of small steps you can take to make the possibility a reality. It’s free and it starts on Monday, April 26 2013.

I know you have it in you. (Even if you don’t believe it for yourself.)

Dare to create your world and live out your possibilities!

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