You know when something is sitting right in front of you and you don’t see it?  Well, I had one of those V8 moments on New Year’s day while watching Gary V’s YouTube video about the “Thank You Economy”.

I realized that whenever I didn’t meet a goal last year – regardless of whether it was a stretch or minimum – I was so disappointed with myself – that I didn’t celebrate the entrepreneurs who DID attend my events and take my classes.

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As I created programs last year, I would set a stretch goal for the number of participants I wanted… but more often than not, I was disappointed because I didn’t reach my goal.

And in some cases, a couple of programs didn’t even come close to my minimum projections. They plain old bombed!

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I don’t know how to use chopsticks. It’s not for a lack of effort, but after years of trying to learn, it’s still not pretty.

Sales conversations can be the same way…

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In January, I deemed 2011 “the year of yes”. So I wanted to circle back to this topic to see how you did.

  • What did you say “yes” to?
  • What did you say “no” to?
  • Where did each “yes” and “no” get you?
  • What are you going to say “yes” to in 2012?

Email your answers to yes@thebiztruth.com!

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One of the many things that makes Disney great is their commitment to underpromise and overdeliver.

So what’s “unDisney” and what does it have to do with sales?

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When I was at THRIVE Business a couple of weeks ago, I played a little game with my wicked smart colleagues, Matthew Goldfarb and Re Perez.

Being a brand strategist, Re posed the challenge of summing up, in three words, what our brand represents.  Each of us shared what we considered to be each other’s three words.

As you can imagine, that’s no easy feat. But it’s certainly fun and thought provoking!

And feel free to vote on my three words at http://thebiztruth.com/threewords

 

 

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Do you ever get on such a roll when you’re trying to make your point that you don’t even know what’s coming out of your mouth sometimes?

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When is the last time you went to an out-of-town event? When is the last time you booked an airplane ticket and hotel room, made arrangements with your spouse and neighbours to ferry the kids around, packed your bags… and hopped a plane to another city for a business event?

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We all have stories.

We each have a story around money. A story around relationships. Family.  Friends. Fitness. Diet. Stories around what we do… or don’t do with our time.

And we have stories around selling…

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One thing can make or break your business. And I’m going to surprise you by saying, it’s not “sales.”

It’s what leads to sales:  It’s relationships.

I call it: Client Chemistry… which sums up the “Know, Like and Trust” factor.

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