Six years ago today, I hosted my first live event in NYC.

That singular experience delivered my highest high and lowest low of my professional career. In one single day.

I had just moved here 5 months earlier and wanted to build goodwill in my new entrepreneurial community so decided to host this event.

I used the formula* my coaches taught me to fill it – and it sold out 2 weeks before. TWO WEEKS! SOLD OUT!

I found the perfect loft. Sunny. Spacious. New York vibe.

The buzz in the room that day was electric. We even had to set up an extra table in the back of the room for the people who showed up who couldn’t buy tix, but wiggled their way in.

We laughed and learned about values and selling. And I had reaaaaalllly cool booklets printed for everyone and really cool decks of cards for experiential learning. And we had so much effing fun. It was better than I had imagined it.

(Look at the happy faces in the pics!)







After lunch, things went downhill in an instant.

Originally, I hadn’t planned to make an offer, which is the typical purpose for doing those events.

I had made an offer at the events I hosted in Austin, TX and Minneapolis and done fine. But this one was different. I just wasn’t feeling it.

But the way it’s “supposed” to be done is to make an offer — so against my better judgement, I did it the way I was taught.

It felt like the air got sucked out of the room.

I did the traditional “break after the offer” and there wasn’t a massive rush to the back of the room. In fact, most people avoided eye contact. Or so I felt because > I < felt so uncomfortable.

I did get a few clients as a result of that day. But the overall conversion was nothing even remotely close to my expectations.

In hindsight, the BIG problem is that I wasn’t on board with making an offer. How could I expect THEM to be?!

I was upset with myself. I felt embarrassed. Humiliated. Mad. Confused. Frustrated.

I’m pretty sure I sunk into the worst damn Dip of my professional career at that point.


It was one of those experiences that you never forget or shake off.

It gave me resolve to STOP doing things that don’t align with who I am. Although it took a long while for some of the practices I’d learned to go away. Damn, they’re sneaky!

* I’m not judging the practice of “get them in the room and make an offer.” I’ve done that since then, but in my uniquely own way, and with offers I’m totally excited about.

I now do things differently than I used to.

Each has its own vibe. I fill each one differently, depending on who I want there. I do free. I do paid. I have people apply for some – not for others.

I host several events where I don’t make offers… but let my brilliance shine and the money follows.

And some of my events feel more like parties – but using a business training as an excuse to gather and deliver value.

I 1000% believe that experience 6 years ago made me a better coach. And more importantly, a better human.

I can’t bear seeing people suffer. Or do things that aren’t true to them. Trying to be or do something or be someone they’re not. Trying to get the same results of someone they admire or aspire to be, in the same way.

It also plays into “why I give a shit” (as one of my clients so eloquently put it…) I’m not sure I was plugged into that as dearly as I became after that experience. Because I never want ANY of my clients to feel that deflated. Or not have a way to bounce back when things don’t go as planned.

Since then, there have been other letdowns. That’s all part of the evolution of an entrepreneur. But damn, I’ll never forget that day – or how it shaped me.

I share this story because I know that there are a lot of “look at how successful I am – I’ve never made a mistake in my entire life – I shit Unicorns” b.s. that leaves some people feeling really crappy and wondering why they can’t get ahead when everyone else is so successful.

It’s important to know that’s not the full truth. And don’t let anyone try to make you believe otherwise.

It’s a part of the journey, my friend. And the closer you do business aligned to your truth, the fewer missteps you’ll make.


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Reinvention is that phase in the evolution of an entrepreneur that comes along when things have been going pretty damn smoothly.


Or “slicker than snot” as my siblings and I so eloquently put it when we were kids.


You’re happy with the amount of money you’re earning.


Serving clients you adore.


Life is gooooooooooooooood.


And then one day you wake up and realize there’s something else you need to offer the world.


Sometimes you know exactly what it is. Other times, you don’t have a clue. Simply a feeling that you’re being called by something bigger than you.


What you do know is you’ve got a sense of being nudged (or maybe it’s a bullhorn in your ear…) to change things up.


By doing more. Or less. Or maybe something entirely different.


It forces you into an even bigger version of the game you’ve been playing until now.


As I go through a reinvention of my own, I’m even more aware that it’s a process of realignment.


And deeper truth.


Realignment with your ever-evolving self.


Finding truth in the intersection that acknowledges how both you and your audience have grown along the way.


Reinvention forces decisions about what to create. And what has to wait.


It’s about taking a good hard look at every bit of your life and business from a place of truth. And choosing what to let go of in order to create space for the new.


It’s about expressing your full self. Your evolved self. Your future self.


Because doing so will ultimately serve more people who are waiting for your even more resonant message. And better serve you too.


Over the coming days and weeks, I’ll periodically take you through the ins and outs of my current reinvention / realignment over on Facebook Live.


From what prompted my recent trips to Singapore, Cambodia and London.


To the world’s longest photo shoot — and the custom red skirt that wasn’t.

Untouched thumbnails over here!! >>>


To what I’m letting go — and why — and how.


Things I’m creating that are more in alignment with what’s ahead — while honoring where I’ve been.


And probably a whole bunch of other stuff that I haven’t even anticipated yet…


Because even if you’re not going through a reinvention / realignment right now, you will someday.


Guaranteed. It’s the way of the entrepreneur.


And perhaps what I share with you sheds light on making your own journey easier to steer through.


If you’re already in on my email communications, I’ll do my best to remember to shoot a quick email message when I know I’m going live. And be sure to follow me on Facebook if you don’t want to miss a beat!




btw –  In case you haven’t seen this explained before, learn more about Reinvention in this video about the Evolution Of An Entrepreneur.

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Siem Reap, Cambodia
(Go ahead and click below for more deets!)


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Back country bike tour of Siem Reap, Cambodia
Be sure to click through to watch the videos for this post – especially the fish market lady. Ewwwww!!

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Ankgor Wat, Seventh Wonder Of The World
Siem Reap, Cambodia


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Siem Reap, Cambodia
(You know the drill by now… click below for more details!)

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Siem Reap, Cambodia
(Click below to read more.)

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Siem Reap, Cambodia
(Click below for full post + image details.)

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My first day in Siem Reap, Cambodia was definitely out of the ordinary!

Click on the images to get the “color” on each photo 🙂

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(Click on post below to see video and more details of each gorgeous pic!)

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