You know the kind of days I’m talking about. One of “thoooooose” days. Argh.
Tell me what makes YOU feel better when you’re having “one of those days”.
Let’s face it, most of us really like the idea of “do what you love and the money will follow.” But what about when that’s just an idea… and you’re doing, doing, doing what you love, but somehow that money isn’t following? Together, Bryn Johnson, Tambra Harck & Carolyn Herfurth share with you very practical, real-life ways to take your passion for your business and love for what you offer AND make the connections and sales that help you share your brilliance while getting paid.
P.S. The interview will fire up after a brief video commercial. Just hang tight.
Here’s a business truth for you (Biztruth #5, actually): If you think marketing alone will make your sales for you, think again.
There IS a difference between marketing and selling and don’t let anyone lead you to believe otherwise!
(If you missed the free calls you can go to thebiztruth.com/about and scroll about two-thirds down the page to learn the other 9 Biztruths.)
How do you answer the question, “what do you do?”
Is your response memorized? Improvised? Clumsy? Smooth?
Filled with benefits? Results? Features? Boring stuff? Bad breath? Questions? Provocation? Mystery? Clarity?
You can’t be all things to all people.
Many entrepreneurs resist this truth, however. This video talks about how getting really granular when defining your ideal client actually EXPANDS your potential for business.
Connecting is one of my passions. It conjures up thoughts of enjoyment, shared interests, laughter, interesting conversations and me out in the world being authentic.
- When I am connecting, I am not struggling for the “right” words.
- When I am connecting I am not trying so hard to impress people that I’m not listening to them.
- When I am connecting, I am thinking about how I can help that person – through advice, people I know, ideas I have or simply witnessing an idea or experience they are having.
- When I am connecting, I am comfortable in my body and my clothes. (more…)
Think about your audience (aka target market or ideal client) and answer these questions:
- What pains do they have?
- What problems do you solve for them?
- What solutions do you offer to alleviate those pains?
- What goals might they have?
- What do you do to help them reach their goals?
- What results do your clients get?
Tags: biztruth, business, business owner, carolyn herfurth, coach, entrepreneur, mentor, mentoring, sale & marketing, sales, sales & marketing, sales selling the biztruth sales training carolyn herfurth business business owner coach entrepreneur vlog, sales training, selling, the biztruth
Biztruth #4 :: If you don’t have a handle on your numbers, it’s time to sharpen your pencil.
You may need to replay this video a couple of times to get it…but it’ll be worth it. Especially if you follow through with my suggestion.
Biztruth #1 If you’re in business, you’re in sales.
And if you’re in sales, you need to find ways to connect with prospects & strategic partners.
Enter Bryn Johnson, Connection Expert. Bryn helps people figure out how to connect & collaborate with prospects, partners & friends. So I have invited her to guest post for The Biztruth Blog from time to time. She has a wonderful sense of humor, is a gifted writer and always has great stuff to share with us. Enjoy!
Trust me when I tell you– I LOVE to work from my home. When the role of the remote workforce gained widespread popularity a few years ago, I was thrilled to be employed by a progressive corporation that allowed the flexibility of working from home much of the time that I wasn’t on the road with clients. This was the smartest thing a corporation could do with an overachieving, workaholic like me. Give me an office that is as quick to commute to as rolling out of bed and making coffee- brilliant! The work often began before 7 am and ended when the lights went out and I went to bed. Most days I did this all in my sweats and a t-shirt. And shhhh…..many days I worked from my pajamas and took a shower between conference calls in late afternoon. (more…)
Nobody notices a good toupee. Only a bad one.
The same goes for salespeople. Bad salespeople are easy to spot.
Tags: biztruth, business owner, carolyn herfurth, coach, entrepreneur, mentor, sales, sales selling the biztruth sales training carolyn herfurth business business owner coach entrepreneur vlog, sales training, selling, the biztruth