As a small business owner, have you ever fallen flat on your face in your business like I have?
Maybe a program launch flopped. Or your sales conversations went nowhere? It’s no fun, but it happens to every small business owner.
A few years back I had a huge moment of clarity that I knew would help women entrepreneurs move out of the struggle. And start to finally have all your hard work pay off big time.
It all started on a cocktail napkin as I explained this phenomenon to a few fellow entrepreneurs over drinks one night.
Since this topic has been coming up a LOT lately, I put it into a quick video for you to explain the real reason you’re struggling.
If you’re floundering in your business, this is totally worth your time!
As you can see, you’re not alone.
If you’re in (or fast approaching) The Dip, we can talk about what’s going on for you and discuss best steps for your unique situation.
Simply complete a short assessment by clicking the link below – and let’s talk about the next best steps for you.
launched The Biztruth.
Those first few years were quite a shock after a relatively cushy and predictable 7 years of owning my franchise!
Yes, it’s been quite a ride.
And looking back, there were two things that initially stunted my business growth and personal happiness when I launched.
And I notice those same things with many of the women entrepreneurs I meet so I want to share them with you.
1. Women feel the need to ask others for permission.
From their spouse. Coaches. Peers. Friends. Mailman. Butcher…
I’ll never forget the time I asked my “millionaire mentor” what he thought about me creating a web tv show that would’ve gotten me a bunch of visibility early on. He flat out told me “no don’t do it.”
Ummmmmm… why in the world would I let HIM decide for ME?
Sigh… because I didn’t trust myself.
How do you expect your prospects and clients to trust you if you don’t even trust yourself?
That’s the question I had to ask myself because I had overwhelming evidence in the form of the next problem…
2. There’s not a single entrepreneur who’s not looking for more clients.
We spend all sorts of time and money on programs hoping for an instant and BIG payoff.
But when it doesn’t work, we lose trust in ourselves to make good decisions.
It’s a vicious circle.
Once I was able to pull my head out of my ass (Sorry, Dad. I know you’re reading this, but it’s true!) and look clearly at the real keys to strategically building my business, everything changed for the better.
If you want to learn more, I wrote a brief that explains what to do to get more clients and gain a fresh level of self-trust.It’s something different that’ll make you question what you’ve been told about how to get more clients.
It’ll challenge your assumptions.
And it’ll explain what to do about it.
Once you master the five things you’ll learn in this brief, you’ll stop asking others for permission.
Because your level of self-trust will be locked in.
You can download this free brief using the link below:
Knowing this stuff 6 years ago when I moved into this wild West of business sure would’ve been a time, money and heartache saver – so I hope you take a moment to read it.
And a lifetime living it.
Wishing you many happy and prosperous anniversaries in YOUR business!
Do you effectively share client results with your potential clients?
I knooooooooooow you’ve got people who rave about how you’ve helped them. Sure, maybe it’s only one person right now. I bet if you dig a little deeper, you’ve got some grateful clients who would be happy to sing your praises.
In this video, I’ll walk you through three steps that make for a better testimonial.
It’s a great confidence builder. And the bonus is that you can take those results and pluck out the true value you deliver – so when you’re better able to help your prospects identify with the results they can expect from working with you.
Watch the video – then visit thebiztruth.com/results to see how testimonials can be done in both video and written form.
Have you noticed that the number of digital offers has increased drastically as we head into the holidays?!
I was floored to see that Amazon’s Cyber Monday sale involved unlocking a new offer every 5 minutes. Every. Five. Minutes!
You may have even offered a Black Friday, Small Business Saturday, Cyber Monday – or some other variation of an online sale to your community as well.
But as a service based entrepreneur, your value may be less obvious to your prospects than that 55″ TV they KNOW is a bargain at $199.
[ctt title=”Your value may be less obvious to your prospects than a huge flat screen TV they KNOW is a bargain at $199.” tweet=”Your value may be less obvious to your prospects than a huge flat screen TV they KNOW is a bargain at $199 http://ctt.ec/xJa0f+” coverup=”xJa0f”]
Whether you’re selling online or offline – it’s critical to articulate and OWN your Value.
Knowing how to communicate the real value and outcomes you deliver makes the decision so much easier and faster for your prospects.
I’m not talking Features – like “it arrives in a red box with a bow.”
And I’m not talking “lazy” Benefits – like “you’ll be more successful” or “you’ll make more money.”
I’m talking about your true Value – like “you can go crazy on the Christmas cookies without feeling an ounce of guilt and still look fabulous in your bikini on your Fiji vacation!”
When you’re able to articulate your true value, you land more clients in less time.
You’ll spend less time networking at luncheons held in windowless hotel meeting rooms.
And be freed up to join that yoga studio so essential to your health and sanity.
Who’s happy now?
You. Your family. And your clients.
If you need help in this area, I’ll teach you how to articulate your real, unique and true value in just half a day.
I’ll even do it for free.
Belly up for my live true.sales training workshop in NYC on Tuesday, December 8 by requesting your seat using the link below!
You’ll learn three simple moves that make every single sales situation a lot more palatable (if you hate them), powerful (because you’ll more confidently articulate your value) and profitable (because you’ll close more opportunities!)
Whatever you do, be sure to know how to best articulate your true and unique value as you head into your next sales situation – because you’re worth it!
Online marketing looks easy and super duper profitable on the surface. Especially when done well.
Unfortunately, my first 5 years as an online marketer did not come so easy.
The lessons I learned were vastly different than the ones I learned in the business I had for 7 years before launching this venture.
In honor of The Biztruth’s 5 year anniversary, I’m sharing the stuff I wish I’d known sooner so you can avoid the mistakes I made!
Ask me about Brilliant U if you want to avoid mistakes like this while you build your business.
Having a weekly planning practice is an important link between setting your daily activities and reaching your annual goals.
In this video, I share the things I focus on during my “Sunday CEO” ritual so that I don’t go barreling off into the world without something to ground my activities and intentions.
And you’re welcome to join us on Periscope LIVE on Sundays for #SundayCEO. Simply download the Periscope app to your smartphone and follow me, Carolyn Herfurth. You’ll get an alert when I go live so you’re able to join us!
Having played a hand in the launch of over 100 businesses – and guiding thousands more over the years – I’ve seen, heard and done just about everything you can imagine when it comes to entrepreneurs.
But there’s ONE THING I don’t often hear from entrepreneurs.
And it’s the ONE THING that holds you back.
It holds you back from spending more time with your family.
It holds you back from taking that vacation you’ve been dreaming about for the past 5 years.
It holds you back from buying that new car you so desperately wish for.
What is that ONE THING holding you back?
It’s that YOU DON’T TRUST YOURSELF enough.
You don’t trust yourself anymore because you made a few mistakes.
So you hand all of your business and decision making power over to the gurus who tell you what to do.
And even when their tactics don’t feel true to you, you don’t trust yourself enough to walk away. So nothing works like you’d hoped. No matter how hard you try.
And when the gurus and coaches make you believe that you should want a 7-figure business… you don’t even trust yourself enough to admit that making more than a few thousand dollars a month feels like a fantasy. Much less a million a year.
And you don’t trust that YOU have a way of doing things that’s true to YOU.
How do I know?
Because I was you. Hell, there are days I’m STILL you!
After walking away from a multiple 6-figure business to start a new one, I handed my power over to my guru coaches and lost all sense of self-trust.
Every. Last. Bit.
After coming to my senses, I scraped and clawed my way back to building another multiple 6-figure business.
And you can do the same.
WITHOUT the truckload of tears and time that it took me. Unless you’re a glutton for punishment.
You simply need to know the essential keys for making it happen.
And if this is sound all too familiar, I want to give you a free on-demand video training – with no strings attached – no opt-in – no barriers – just click and play.
None of the hoopla. Or shiny stuff that makes us salivate. Or the “latest and greatest” marketing trick.
That’s just a waste of money until you understand these five things I’ll share it all in this free on-demand video.
You’ve been offered plenty of “shortcuts” already so you’re probably having a hard time trusting that it’s even true. I get where you’re coming from. It’s hard to trust others when you don’t trust yourself.
Suspend disbelief for 75 minutes to watch this free on-demand video.
I’ll show you how to get your self-trust back (even though you don’t know it’s gone.)
I’m not messing around here. This is real, practical stuff that shows you what you need to trust yourself enough to do things YOUR way.
Watch this on-demand video now:
Whether it’s your first – or third time watching – I promise you’ll get something new out of it.
Mostly, the opportunity to start trusting yourself again.
Even though you don’t know that you don’t trust yourself. Because you won’t know it until you start trusting yourself again.
And when THAT happens, ooooh, watch out, World… that’s what I call doing Biz Happier, Not Harder.
Take the business True or False quiz.
This is one of my favorite games because there’s no middle ground. The answers are black and white.
Darling, if you answered True to any of these questions and don’t have a solid plan that feels true to you, get your sweet self some support!
Grab you copy of the Top 5 Ways to More Fun, Freedom and Profit In Your Service Business (bonus: you can ditch the one-size-fits-none blueprints!)
Before I started my Guru Detox a few years back, I found myself sitting in California at yet another pitch fest with 250 of my fellow entrepreneurs.
I felt so lucky to have gotten a VIP ticket for only $147 for this 3-day event. What a steal!
In hindsight, I know that the stealing had already begun.
I had just moved to New York City a few weeks before. I was exhausted. And jet lagged.
And disappointed by a $13,000 letdown I had with the event host a few weeks earlier. (Remind me to tell you about that another time. Aye!)
I took a LOT of notes over those three days. There was a lot of good info, although a bit confusing because it was presented in a way that was hard to make sense of how it all fit together.
And I met some really cool people. A guy from the UK who knows a thing or two about evolutionary psychology. A woman who’s become a business celebrity since we met. And a colleague I was excited to finally meet in person.
After the offer was made for the host’s $25,000 MasterMind and the appropriate amount of time had passed to swoop up as many sales as possible (I’ll tell you about the Guru Event Formula someday too), there were a series of guest speakers who did 90-minute talks and made a pitch for a program they were offering.
I found myself
in a trance
in the back of the room
pulling out my
to buy a
that I have never used.
I may as well have burned the money.
And the story doesn’t end there.
I bought a $1000 program that weekend too.
Which I did implement about a year later. It brought in no additional revenue over previous launches. And demolished my relationship with my community in a matter of 4 weeks. More on that another time. Sigh.
You might have done the math and wonder why I didn’t name this “my $2,647-plus-travel-and-hotel mistake?”
Hell, we could call it my $17,500 mistake. My $500 mistake. My $10K mistake. Take your pick.
It’s because I knew the event would be carefully designed for me to buy stuff. And I had no business spending a dime on a DIY program that wouldn’t immediately generate sales for me. And I mean PRONTO because I had just moved to a city that doubled my cost of living!
What can you learn from my mistakes?
1. Know the game going in.
Most (not all) events are designed to sell you something. If you justify that the cheap-o event is a networking and learning opportunity, but you walk away without a new client or an actionable plan to make money in your business without having to spend more money, was it really worth your time?
I don’t need to tell you that it’s not okay to not make money in your business. Or do I?
2. Tune in to how you learn best.
That program sitting on my shelf might have saved me tens of thousands of dollars or rescued me from certain doom if I could only get myself to implement it. But. I. Hate. Self. Study. Programs. I don’t buy them anymore because I recognize I’m a people person and I want direct access to the coach or creator of the program. Give it to me live, baby!
3. Own your decisions.
Was it their fault I bought their stuff and bombed it? Hell no! Bravo that they can sell so effectively from the stage!
Was it my fault I bought their stuff? Abso-flipping-lutely.
Learning from other people’s mistakes is a LOT less expensive – so if I can open your eyes in a way that keeps you from screwing up royally like I have along the way – I can live with my mistakes.
If’ you have a limited budget and learn best in an interactive environment, check out the one-day, pitch-free true. event on November 7 in NYC. We’ll create an actionable plan for you to sell more of a program, package or service you currently (or want) to offer. Let’s rebuild that nest egg, Sister. Save your seat here: http://thetrueevent.com
Unsolicited comments from two fellow entrepreneurs on Monday sealed the deal for me.
Erin Huggins said, “I’ve been in business 15 years and I’ve never heard of some of this stuff you teach.”
Mia Redrick, The Mom Strategist® is another grizzled entrepreneur who summed it up in one word: “Substantive.”
They were referring to the videos that I create for you and other small business owners about how to design your business model, position yourself as a thought leader, create marketing strategy and how to sell.
I spend several hours each week developing content that’s relevant to service-oriented entrepreneurs. All in the spirit of making sense of business – so you can enjoy your life.
If you’ve missed out lately, I’m using this week to get you back in the saddle before I release more content for you.
You can find a few favorites on my YouTube channel:
And I’m going to be doing more and more video subscribe to my YouTube channel while you’re there. That way won’t miss the next couple of videos I’m creating specifically for service-based entrepreneurs about business model and sales strategy.
In the coming weeks, I’ll be talking about:
- Overcoming Sales Objections
- Business Model. The Biggest Mistake Small Business Owners Make.
And if you have ideas for topics you want me to cover, leave it in the Comments below and I’ll do my best to accommodate you!