When I started The Biztruth 7 years ago, I wanted to know exactly what to do in order to have a screamingly successful business.
I came from the franchise world where I invested in the promise, “do this and you’ll get that.” So I expected similar results with any sort of “system” or “blueprint” advice that was offered by the success coaches out there.
I spent a lot of time and money implementing anything that promised a “step by step success formula” for 5- and 6-figure paydays + a loyal tribe + massive exposure + record breaking back of the room sales + filling group programs + and any other promise that sounded like a great payoff.
And when one didn’t work — I’d lick my wounds — and go buy the next one. Looking for the perfect script. The step-by-step. The how-to-do-every-last-bit-right.
Yeeaaaaah… that was me. The gullible blonde over here. Putting my money on the promise of big pay days.
Hoping, wishing, praying…
that THIS NEXT ONE would be the silver bullet.
But that didn’t ever happen quite as promised.
Don’t get me wrong. The blueprints weren’t ALL bad. I learned a few valuable things along the way. But none ever truly seemed to fit me.
I always found myself adjusting something. And I never got the results I wanted.
So 5 years ago, I decided to commit to following a “6 figure tele seminar secrets” training to the letter. Every single step. Every single piece of advice. Every single email template and email schedule — I did it. Even when I felt my stomach sinking and second guessing WHAT it was doing to the relationship I’d built with my community.
Turns out — I should’ve trusted my instincts.
Over the course of 10 days, my open rate plummeted in HALF. I’d worked so hard to build up that know, like and trust with my community and it was wiped out in the blink of an eye.
And I didn’t make a dollar more than any previous launches I’d done with a lot less cost and effort. In fact, I made a little less.
Plus, I lost opportunity because I was never able to regain the open rate I’d enjoyed before that launch. Because if people aren’t opening your emails, they’re not clicking. And if they’re not clicking, they’re not engaging. If they’re not engaging, they’re not buying.
So yes, it took me several painful years and tens of thousands of dollars to figure out I’m not a blueprint kinda gal.
And I know I’m not the only one.
I hear about a lot of negative experiences with blueprint programs from other business owners. And for those brave enough to say something, there’s a sense of shame that goes along with it. What’s wrong with “ME?” — not knowing that so many of their fellow blueprinters are struggling too.
After that damaging teleseminar launch 5 years ago, I made the decision to UnBlueprint myself.
What’s UnBlueprint, you ask? It’s…
1. the powerful decision to strip away anything that prevents an entrepreneur from realizing her full potential; or interferes with what she intuitively knows to be true to her
2. the intentional actions an entrepreneur takes to wholly own her brilliance; profit from the value she brings to the world; and what allows her to live her truth
It’s a way of looking at things in your business.
It’s a philosophy.
It’s a way of life.
UnBlueprinting stopped my cycle of disappointment and shame. It started my journey to profit. And it gave me complete freedom.
If you can relate to any of this, I urge you to UnBlueprint yourself.
You don’t have to do it without a net. I have a lot more to say about my philosophy on this topic over here to get you started:
Freedom didn’t come until I stopped following other people’s rules — and trusted myself to make up my own.
Rebels are welcome to join me!
Do you ever catch yourself in your same old self-defeating patterns?
I know I sure don’t!!
Not because I don’t have them. It’s because I walk around with a blind eye to my self-sabotaging behaviors — until I get in a room with friends and colleagues who are able to see my bulls*t.
And that’s why I always love when I’m in a room with smart business owners.
As I was preparing for my upcoming Business Design Retreat, I found a note I had written after the very first BDR I hosted almost a year ago. It was a list of 3 (plus) things that were the biggest mindset lessons that popped up during that powerful day together.
It was a good reminder that building a business isn’t just about your business model and marketing and sales. So much is about mindset. And I’d like to share my takeaways with you from that particular day…
#1 You choose.
I was at TED headquarters in NYC last week and met a late 20-ish guy who told me he sold drugs for 4 years “because he had no choice.” When I was curious why he didn’t have any other options, he said he “wasn’t going to take a job at Target for $20,000 per year.”
Let’s be clear, I don’t care if he sells drugs or dish detergent.
But I DO strongly care that he didn’t think he had a choice. Because he did. It’s not that he couldn’t get a job. He CHOSE to sell drugs instead.
And you get to make your choices too. Don’t let anyone tell you any different.
DON’T tell yourself, “I can’t.”
DO tell yourself, “I choose to” or “choose not to.”
#2 You decide.
Kerry knew she wanted to grow her business and found my mentoring program which she knew was right for her. She considered asking her husband and mom (yes, her mom!) for their permission to make the investment.
After tangling internally with the decision for awhile, she said, “F*ck it. I’m a grown woman” and went ahead and enrolled without asking them.
Within 30 days, she had increased her sales by 2.65 times – which more than paid back her investment. And ultimately doubled her revenues for the year.
DON’T ask for permission from others.
DO make your own decisions.
DO the work.
DO celebrate your results!
#3 You rule.
Meet the 2012 poster child for succumbing to Fear. >>>>>>>>>>>
After a severely disappointing and financially devastating period in my business, I froze.
I became so afraid of making another mistake. Afraid of making the wrong financial decision. Afraid of rejection. I was so afraid that I quit trying new things. Stopped taking risks. And was a living, breathing contradiction machine.
Until one day my coach asked me, “how long are you going to continue to let fear drive your decisions?”
It had become such a part of my fabric that I didn’t even realize the Real Carolyn Herfurth had shrunk into a tiny little shell of her former, ballsy self. All because I let Fear take the reins after making a few mistakes.
That was enough to wake me up — and I made fear my bitch.
(This is the part where I’m supposed tell you about how I’ve made millions and brag up my fancy Maserati convertible and second home in Hawaii. That’s not my jam.)
I became verrrrrry good at distinguishing between my fear (#false) and my instincts (#truth.) I found my groove and love that I now get to help others find theirs too.
I’ll admit Fear creeps in from time to time. But for the most part, I rule my decisions now. 🙂
DON’T let fear rule your potential for a rich and happy life.
DO make fear your bitch.
Oh, and there was a fourth scribble on my note that says, “Don’t wait to be great.”
Yeaaaahhhh… DO great now.
As a small business owner, have you ever fallen flat on your face in your business like I have?
Maybe a program launch flopped. Or your sales conversations went nowhere? It’s no fun, but it happens to every small business owner.
A few years back I had a huge moment of clarity that I knew would help women entrepreneurs move out of the struggle. And start to finally have all your hard work pay off big time.
It all started on a cocktail napkin as I explained this phenomenon to a few fellow entrepreneurs over drinks one night.
Since this topic has been coming up a LOT lately, I put it into a quick video for you to explain the real reason you’re struggling.
If you’re floundering in your business, this is totally worth your time!
As you can see, you’re not alone.
If you’re in (or fast approaching) The Dip, we can talk about what’s going on for you and discuss best steps for your unique situation.
Simply complete a short assessment by clicking the link below – and let’s talk about the next best steps for you.
launched The Biztruth.
Those first few years were quite a shock after a relatively cushy and predictable 7 years of owning my franchise!
Yes, it’s been quite a ride.
And looking back, there were two things that initially stunted my business growth and personal happiness when I launched.
And I notice those same things with many of the women entrepreneurs I meet so I want to share them with you.
1. Women feel the need to ask others for permission.
From their spouse. Coaches. Peers. Friends. Mailman. Butcher…
I’ll never forget the time I asked my “millionaire mentor” what he thought about me creating a web tv show that would’ve gotten me a bunch of visibility early on. He flat out told me “no don’t do it.”
Ummmmmm… why in the world would I let HIM decide for ME?
Sigh… because I didn’t trust myself.
How do you expect your prospects and clients to trust you if you don’t even trust yourself?
That’s the question I had to ask myself because I had overwhelming evidence in the form of the next problem…
2. There’s not a single entrepreneur who’s not looking for more clients.
We spend all sorts of time and money on programs hoping for an instant and BIG payoff.
But when it doesn’t work, we lose trust in ourselves to make good decisions.
It’s a vicious circle.
Once I was able to pull my head out of my ass (Sorry, Dad. I know you’re reading this, but it’s true!) and look clearly at the real keys to strategically building my business, everything changed for the better.
If you want to learn more, I wrote a brief that explains what to do to get more clients and gain a fresh level of self-trust.It’s something different that’ll make you question what you’ve been told about how to get more clients.
It’ll challenge your assumptions.
And it’ll explain what to do about it.
Once you master the five things you’ll learn in this brief, you’ll stop asking others for permission.
Because your level of self-trust will be locked in.
You can download this free brief using the link below:
Knowing this stuff 6 years ago when I moved into this wild West of business sure would’ve been a time, money and heartache saver – so I hope you take a moment to read it.
And a lifetime living it.
Wishing you many happy and prosperous anniversaries in YOUR business!
Why packaging and pricing your services is a balancing act
It can be easy to sell a highly valuable package when you underprice because people immediately see the benefit.
Sure… your clients might be happy.
But that business model strategy doesn’t serve YOU.
Why facing this ONE thing is an absolute must
Are you being honest about whether you’re priced and packaged right so that you meet the financial goals you’ve declared for yourself?
Or are you letting Ego and Magical Thinking rule?
If you want to build a profitable business (and who doesn’t?!)…
You must dare to face your Truth.
How (and why) she earned 80% less than she should have
Watch this video so you can learn from someone else’s mistake…
Ready to get honest about your business model? Let’s talk. Shoot me a message at the link below:
A business model is how you decide to package, price, sell and deliver your services.
Designing a solid business model is THE most important gift you can give yourself.
Yet too many service entrepreneurs undercharge for their services – or underestimate how much more they could be doing for their clients so they can actually charge higher fees.
Watch this video where I challenge you to take a fresh look at what you do for your clients so you can earn more money with less effort.
And if you want to learn even more about how to do this right, be sure to keep tabs on my Events page- where I offer a variety of talks and trainings about how to infuse even more fun, freedom and profit into your service business – so you can stop working so damn hard!
Your business model is the container for how you do business. And when things aren’t working the way you want, it’s time to go back and rethink what you want your business to do for you – and what it does for others.
In this video, you’ll learn the factors to consider as you as you go about packaging and pricing your services.
Business model considerations for those times you hit a plateau in your business so you can bust through? Follow the 4Ds:
1. Declare – What do you want your business to do for you?
2. Define – What does your business do for others?
3. Design – How to package and price your offers based on your first two Ds
4. Do – This is marketing, selling and delivering your services.
Need additional guidance? Learn more here…
Having played a hand in the launch of over 100 businesses – and guiding thousands more over the years – I’ve seen, heard and done just about everything you can imagine when it comes to entrepreneurs.
But there’s ONE THING I don’t often hear from entrepreneurs.
And it’s the ONE THING that holds you back.
It holds you back from spending more time with your family.
It holds you back from taking that vacation you’ve been dreaming about for the past 5 years.
It holds you back from buying that new car you so desperately wish for.
What is that ONE THING holding you back?
It’s that YOU DON’T TRUST YOURSELF enough.
You don’t trust yourself anymore because you made a few mistakes.
So you hand all of your business and decision making power over to the gurus who tell you what to do.
And even when their tactics don’t feel true to you, you don’t trust yourself enough to walk away. So nothing works like you’d hoped. No matter how hard you try.
And when the gurus and coaches make you believe that you should want a 7-figure business… you don’t even trust yourself enough to admit that making more than a few thousand dollars a month feels like a fantasy. Much less a million a year.
And you don’t trust that YOU have a way of doing things that’s true to YOU.
How do I know?
Because I was you. Hell, there are days I’m STILL you!
After walking away from a multiple 6-figure business to start a new one, I handed my power over to my guru coaches and lost all sense of self-trust.
Every. Last. Bit.
After coming to my senses, I scraped and clawed my way back to building another multiple 6-figure business.
And you can do the same.
WITHOUT the truckload of tears and time that it took me. Unless you’re a glutton for punishment.
You simply need to know the essential keys for making it happen.
And if this is sound all too familiar, I want to give you a free on-demand video training – with no strings attached – no opt-in – no barriers – just click and play.
None of the hoopla. Or shiny stuff that makes us salivate. Or the “latest and greatest” marketing trick.
That’s just a waste of money until you understand these five things I’ll share it all in this free on-demand video.
You’ve been offered plenty of “shortcuts” already so you’re probably having a hard time trusting that it’s even true. I get where you’re coming from. It’s hard to trust others when you don’t trust yourself.
Suspend disbelief for 75 minutes to watch this free on-demand video.
I’ll show you how to get your self-trust back (even though you don’t know it’s gone.)
I’m not messing around here. This is real, practical stuff that shows you what you need to trust yourself enough to do things YOUR way.
Watch this on-demand video now:
Whether it’s your first – or third time watching – I promise you’ll get something new out of it.
Mostly, the opportunity to start trusting yourself again.
Even though you don’t know that you don’t trust yourself. Because you won’t know it until you start trusting yourself again.
And when THAT happens, ooooh, watch out, World… that’s what I call doing Biz Happier, Not Harder.
Sofia came to me in tears.
She thought she had things under control. And then her biggest client canceled their contract which created a cash flow crunch.
“Now what? How am I going to make ends meet?” she asked. “I’m going to have to get a JOB!” She thought she had things under control.
Long before I launched The Biztruth, I helped people find and start franchises.
And franchises don’t come cheap.
You have a franchise fee. Training, technology, possibly a lease and many other expenses. Not to mention working capital. And all sorts of other things that require moola.
As you might imagine, I spent a fair amount of time helping my clients figure out ways to fund their American Dream during those years. 100 of them!
Thankfully that comes in handy when an entrepreneur comes to me in tears like Sofia did.
Even though you don’t own a franchise, you still have a lot of expenses and surprises that require some quick action when sales are down.
Olivia’s situation was a little different.
She’d invested tens of thousands of dollars in program and coaches but still hadn’t gotten herself or her business off the ground. Credit card bills were piling up. But she wasn’t ready to give up on her dream of making her business fly so she needed fresh options.
When I wrote my book about how to buy a franchise, funding was one of the many topics I covered.
And when I started The Biztruth, I put together a report for the independent entrepreneurs – like Sofia and Olivia – who find themselves on the verge of busting loose but are broke.
It’s a report about 7 ways you can get funding in your business in 30 days. And I just updated it recently so want to share it with you today.
No need to opt-in.
And feel free to pass it along to anyone in your circles who might need a boost.
Wishing you the best.
* Sofia and Olivia aren’t their real names. But their situations are VERY real.
Take the business True or False quiz.
This is one of my favorite games because there’s no middle ground. The answers are black and white.
Darling, if you answered True to any of these questions and don’t have a solid plan that feels true to you, get your sweet self some support!
Grab you copy of the Top 5 Ways to More Fun, Freedom and Profit In Your Service Business (bonus: you can ditch the one-size-fits-none blueprints!)