If you dread, avoid, and/or completely resist selling – there’s a reason behind it. Five potential reasons, actually.

These culprits are so pervasive with the thousands of entrepreneurs I’ve dealt with over the past decade that I put together this free video series for you. It lays out what the 5 things are, along with practical advice for what you can do about each one.

This video lays out the first reason for you. Be sure to check back for the other reasons each week. I welcome your Comments and encourage you to share with any of your friends who might be experiencing a case of sales dread.