I’ve made more than one stupid-ass business mistake in my 13 years as an entrepreneur.


The business mistake I share in this video ranks right up there in my Top 10.


All because I didn’t tune into my truth.


Watch the video below – and learn from my mistakes. (They’re cheaper that way.)


And be sure to take advantage of my free REFLECT inventory to evoke insight and identify your biggest opportunities for growth going forward.

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Have you noticed that the number of digital offers has increased drastically as we head into the holidays?!

 

I was floored to see that Amazon’s Cyber Monday sale involved unlocking a new offer every 5 minutes. Every. Five. Minutes!

 

You may have even offered a Black Friday, Small Business Saturday, Cyber Monday – or some other variation of an online sale to your community as well.

FlatScreen_TV

  

But as a service based entrepreneur, your value may be less obvious to your prospects than that 55″ TV they KNOW is a bargain at $199.

[ctt title=”Your value may be less obvious to your prospects than a huge flat screen TV they KNOW is a bargain at $199.” tweet=”Your value may be less obvious to your prospects than a huge flat screen TV they KNOW is a bargain at $199 http://ctt.ec/xJa0f+” coverup=”xJa0f”] 

  

Whether you’re selling online or offline – it’s critical to articulate and OWN your Value.

 

Knowing how to communicate the real value and outcomes you deliver makes the decision so much easier and faster for your prospects.

 

I’m not talking Features – like “it arrives in a red box with a bow.”

 

And I’m not talking “lazy” Benefits – like “you’ll be more successful” or “you’ll make more money.”

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I’m talking about your true Value – like “you can go crazy on the Christmas cookies without feeling an ounce of guilt and still look fabulous in your bikini on your Fiji vacation!”

 

When you’re able to articulate your true value, you land more clients in less time.

 

You’ll spend less time networking at luncheons held in windowless hotel meeting rooms.

 

And be freed up to join that yoga studio so essential to your health and sanity.

 

Who’s happy now?

 

You. Your family. And your clients.

 

If you need help in this area, I’ll teach you how to articulate your real, unique and true value in just half a day.

 

I’ll even do it for free. 

 

Belly up for my live true.sales training workshop in NYC on Tuesday, December 8 by requesting your seat using the link below!

 

http://thebiztruth.com/true/sales

 

You’ll learn three simple moves that make every single sales situation a lot more palatable (if you hate them), powerful (because you’ll more confidently articulate your value) and profitable (because you’ll close more opportunities!)

 

Whatever you do, be sure to know how to best articulate your true and unique value as you head into your next sales situation – because you’re worth it!

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I booked a trip to Paris two months ago. I’m scheduled to fly there Friday evening. One week after the horrific terrorist attacks.

I’ve been asked repeatedly if I’m going to cancel my trip.

The short answer is no.

This video explains why I’m still going.

And more importantly, why it’s relevant to you, the Entrepreneur.

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How to close more sales with your best prospects is one of the biggest conundrum service-based entrepreneurs face.

In this video, you’ll learn the three ridiculously simple steps to follow so that you are confident when it’s time to wrap things up.

And if you’re not even sure how to put yourself in a position to close, join me for true.sales in NYC on December 8. It’s a free half-day sales training for women entrepreneurs designed to help you articulate and own the real value you deliver to your clients so they’re more likely to hire you. Request your free seat now.

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Wednesday, October 28, 2015 marked my 13 year anniversary as a business owner. What an adventure it’s been!

I’m putting my biggest mistakes under the microscope – because I have my mistakes to credit for what I’ve achieved the past 13 years!

(And I’m cracking up at the headshots along the way, so had to include those for comic relief. I haven’t changed a bit, have I?)

2002

Year 1
Co-chaired a huge charity event. I raised hundreds of thousands of dollars for the non-profit – while my own revenues were only $20,000. 🙁

[ctt title=”Think twice before taking advantage of your lifestyle business if you haven\’t earned it yet.” tweet=”Think twice before taking advantage of your lifestyle business if you haven’t earned it yet. http://ctt.ec/Bf9vr+” coverup=”Bf9vr”]

Year 2

I hated picking up the phone to call prospects because I had an enormous fear of rejection.

[ctt title=”Any rejection you receive from a prospect isn’t personal. It’s a reaction and reflection of their own beliefs.” tweet=”Any rejection you receive from a prospect isn’t personal. It’s a reaction and reflection of their own beliefs. ttp://www.thebiztruth.com/mindset-priorities/13-years/” coverup=”2RD5m”]

PR2-M

 
Year 3

Had second thoughts about skydiving. Jumping out of an airplane was a good business lesson for me. To paraphrase Darren Hardy of Success Magazine, “it only takes 20 seconds of courage to break through your fears.”

[ctt title=”The anticipation of doing something new creates more fear than the act itself. Do it anyway!” tweet=”The anticipation of doing something new creates more fear than the act itself. Do it anyway! http://ctt.ec/ej2ZA+” coverup=”ej2ZA”]

 
 Skydiving

Year 4

Believed that a franchise coach with another firm was a competitor. Nobody who likes my style would ever work with him – and vice versa. But I still found myself bristling whenever I was around him. And even stooped to his level whenever we were in the same room. Ugh.

[ctt title=”There\’s no need to feel threatened by perceived competition. Own who you are and know that there\’s plenty for everyone.” tweet=”There’s no need to feel threatened by perceived competition. Own who you are and know that there’s plenty for everyone. http://ctt.ec/F3UU3+” coverup=”F3UU3″]

Year 5

Allowed a business colleague’s jealousy make my life a living hell. She thought my franchise book gave me an unfair advantage over the other franchise coaches in our area so she fought against me using my book to promote the franchise expo I co-founded. An expo that benefited everyone. Including her.

[ctt title=”Don’t get caught up in other people\’s pettiness or bend over backwards to please them. You never will! ” tweet=”Don’t get caught up in other people’s pettiness or bend over backwards to please them. You never will! http://ctt.ec/Seadh+ via @carolynherfurth” coverup=”Seadh”]

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Year 6

Damaged my relationship with a dear family member over a business decision. As honest and “right” as I believed my intentions were, she felt betrayed. And even though I quickly abandoned what she felt I was doing wrong, it’s taken years to repair the relationship.

[ctt title=”Acknowledge, accept and apologize for what they\’re feeling in that moment, regardless of how “right” you believe you are.” tweet=”Acknowledge, accept and apologize for what they’re feeling in that moment, regardless of how “right” you believe you are. http://ctt.ec/hf727+” coverup=”hf727″]
Year 7

Paid a “business” guru $85,000 cash to help me create my 7-figure venture. Lots of gory details. Suffice it to say that didn’t happen. I fell waaaaaay backward in revenue, not forward.

[ctt title=”Don\’t hand over your power with your credit card. ” tweet=”Don’t hand over your power with your credit card. http://ctt.ec/9Ta5a+ via @carolynherfurth” coverup=”9Ta5a”]

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Year 8
Walked away from my multiple 6-figure business without trying to sell it. And to compound the mistake, I got out before I was clear on the business model for my next venture. Talk about taking a leap without a net!

[ctt title=”Stop with the magical thinking, already! Be clear on your revenue strategy. Always. ” tweet=”Stop with the magical thinking, already! Be clear on your revenue strategy. Always. http://ctt.ec/hb41v+” coverup=”hb41v”]

 
 
Year 9

Tried to make an offer like the gurus do during one of my live events. It was sold out. The room was filled with my ideal clients. When I made my offer, you could’ve heard a pin drop. Calling it an epic, embarrassing disaster would be the understatement of a lifetime.

[ctt title=”Understand how you\’re naturally wired. Don\’t try to sell like someone you\’re not.” tweet=”Understand how you’re naturally wired. Don’t try to sell like someone you’re not. http://ctt.ec/05b8K+” coverup=”05b8K”]

 

C Blue Dress 3

Year 10

Faithfully followed a “6-figure launch” blueprint and pissed off my community. It felt wrong, but I did it anyway because I thought (or hoped) her promise would come true! I made less than previous launches and my open rate plummeted by half. 

[ctt title=”Trust your instincts, despite how expert the advice appears. But be sure you know the difference between fear and intuition.” tweet=”Trust your instincts, despite how expert the advice appears. But be sure you know the difference between fear and intuition. http://ctt.ec/8fJ6u+” coverup=”8fJ6u”]
Year 11

I almost walked away from The Biztruth weeks before I started my first mentorship program (now called Evolve Accelerator.) Even though my clients were getting great results from my sales training, I was frustrated trying to recover from my financial mess after my guru addiction. I wasn’t convinced that my new program would improve my financial situation.

[ctt title=”It’s darkest before the dawn. You have it in you to make a tremendous impact.” tweet=”It’s darkest before the dawn. You have it in you to make a tremendous impact. http://ctt.ec/523FU+ via @carolynherfurth” coverup=”523FU”]

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Year 12

Hosted a live event without making an offer to help them further. Women flew in from all over the country. They loved what they learned. There were major breakthroughs. And yet, there was more work for them to do.

 
[ctt title=”It’s our responsibility that if our prospects want more, we have more value for them.” tweet=”It’s our responsibility that if our prospects want more, we have more value for them. http://ctt.ec/PGX7d+” coverup=”PGX7d”]
 
Year 13

Thinking that the first 13 years were filled with mistakes! I continue to learn more and more every day – and love every moment!

[ctt title=”Mistakes are turn signals. It means we\’re in action. They guide us where we need to go. ” tweet=”Mistakes are turn signals. It means we’re in action. They guide us where we need to go. http://ctt.ec/al2g9+ via @carolynherfurth” coverup=”al2g9″]

I wouldn’t trade my 13 years of mistakes for anything* because they’ve allowed me to grow by leaps and bounds and made me who I am today. Thanks for being along for the adventure.

Here’s to 13 more!

* Unless he’s tall, dark and handsome!  😉

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