Take the business True or False quiz.
This is one of my favorite games because there’s no middle ground. The answers are black and white.
Darling, if you answered True to any of these questions and don’t have a solid plan that feels true to you, get your sweet self some support!
Check out our most popular game changer by clicking the link below…
For this open Q&A session, we started off talking about the 4Ds of business model design with emphasis on defining who your ideal clients are and what you and your company do for them.
Then I fielded your questions about business model design, messaging, marketing and sales strategy. Watch the video below to catch what you missed.
Before I started my Guru Detox a few years back, I found myself sitting in California at yet another pitch fest with 250 of my fellow entrepreneurs.
I felt so lucky to have gotten a VIP ticket for only $147 for this 3-day event. What a steal!
In hindsight, I know that the stealing had already begun.
I had just moved to New York City a few weeks before. I was exhausted. And jet lagged.
And disappointed by a $13,000 letdown I had with the event host a few weeks earlier. (Remind me to tell you about that another time. Aye!)
I took a LOT of notes over those three days. There was a lot of good info, although a bit confusing because it was presented in a way that was hard to make sense of how it all fit together.
And I met some really cool people. A guy from the UK who knows a thing or two about evolutionary psychology. A woman who’s become a business celebrity since we met. And a colleague I was excited to finally meet in person.
After the offer was made for the host’s $25,000 MasterMind and the appropriate amount of time had passed to swoop up as many sales as possible (I’ll tell you about the Guru Event Formula someday too), there were a series of guest speakers who did 90-minute talks and made a pitch for a program they were offering.
I found myself
in a trance
in the back of the room
pulling out my
to buy a
that I have never used.
I may as well have burned the money.
And the story doesn’t end there.
I bought a $1000 program that weekend too.
Which I did implement about a year later. It brought in no additional revenue over previous launches. And demolished my relationship with my community in a matter of 4 weeks. More on that another time. Sigh.
You might have done the math and wonder why I didn’t name this “my $2,647-plus-travel-and-hotel mistake?”
Hell, we could call it my $17,500 mistake. My $500 mistake. My $10K mistake. Take your pick.
It’s because I knew the event would be carefully designed for me to buy stuff. And I had no business spending a dime on a DIY program that wouldn’t immediately generate sales for me. And I mean PRONTO because I had just moved to a city that doubled my cost of living!
What can you learn from my mistakes?
1. Know the game going in.
Most (not all) events are designed to sell you something. If you justify that the cheap-o event is a networking and learning opportunity, but you walk away without a new client or an actionable plan to make money in your business without having to spend more money, was it really worth your time?
I don’t need to tell you that it’s not okay to not make money in your business. Or do I?
2. Tune in to how you learn best.
That program sitting on my shelf might have saved me tens of thousands of dollars or rescued me from certain doom if I could only get myself to implement it. But. I. Hate. Self. Study. Programs. I don’t buy them anymore because I recognize I’m a people person and I want direct access to the coach or creator of the program. Give it to me live, baby!
3. Own your decisions.
Was it their fault I bought their stuff and bombed it? Hell no! Bravo that they can sell so effectively from the stage!
Was it my fault I bought their stuff? Abso-flipping-lutely.
Learning from other people’s mistakes is a LOT less expensive – so if I can open your eyes in a way that keeps you from screwing up royally like I have along the way – I can live with my mistakes.
If’ you have a limited budget and learn best in an interactive environment, check out the one-day, pitch-free true. event on November 7 in NYC. We’ll create an actionable plan for you to sell more of a program, package or service you currently (or want) to offer. Let’s rebuild that nest egg, Sister. Save your seat here: http://thetrueevent.com
Unsolicited comments from two fellow entrepreneurs on Monday sealed the deal for me.
Erin Huggins said, “I’ve been in business 15 years and I’ve never heard of some of this stuff you teach.”
Mia Redrick, The Mom Strategist® is another grizzled entrepreneur who summed it up in one word: “Substantive.”
They were referring to the videos that I create for you and other small business owners about how to design your business model, position yourself as a thought leader, create marketing strategy and how to sell.
I spend several hours each week developing content that’s relevant to service-oriented entrepreneurs. All in the spirit of making sense of business – so you can enjoy your life.
If you’ve missed out lately, I’m using this week to get you back in the saddle before I release more content for you.
You can find a few favorites on my YouTube channel:
And I’m going to be doing more and more video subscribe to my YouTube channel while you’re there. That way won’t miss the next couple of videos I’m creating specifically for service-based entrepreneurs about business model and sales strategy.
In the coming weeks, I’ll be talking about:
- Overcoming Sales Objections
- Business Model. The Biggest Mistake Small Business Owners Make.
And if you have ideas for topics you want me to cover, leave it in the Comments below and I’ll do my best to accommodate you!
It happened again.
During a Money Momentum session with a new client, I asked how her clients benefit from working with her.
And with all the love and respect I have for her, here’s what I heard…
And she’s no exception. I’m even guilty of it when I get really lazy. Or am in a hurry to bang something out.
Darlings, (I’m talking to myself too 🙂 you MUST be able to articulate the benefits your deliver so that your clients understand your amazing value!
And quite frankly, what you think it is, usually isn’t what it REALLY is.
Don’t make them do all the hard work and try to piece it together or they’ll never buy from you. Well, hardly ever. Even a blind squirrel finds a nut.
I shot a short video for you to tell you my simple, but not always easy trick for NAILING your benefits.
Do it. And keep at it. I promise you it’ll pay off.
Click below to watch the video… And then post a Comment to tell me the benefits of working with YOU!
Tags: biz truth, business coaching, carolyn herfurth, entrepreneur, evolve accelerator, how to close a sale, sales coaching, small business, small business coaching, the biz truth, the biztruth, the true event, your business your way