I joined a new training program yesterday.
This coach had an interesting business model I haven’t seen before. And even though I have a lot of balls in the air – I knew I’d never enroll if I waited for things to cool down.
Because it never does. And we kid ourselves into thinking we’ll think about it and get back around to it later. But don’t.
Well, I don’t, anyway.
What does “I want to think about it” mean?
Let me get out my Webster’s Ambivalent-English Dictionary.
The official definition is,
When you try to convince yourself that you’ll think about a decision but you end up putting out the next fire instead; then forget about it and keep doing the same sh*t with different packaging thinking you’re doing something different; and stay stuck in the same pattern you’ve been in since you started your business – even though you’re not even really aware that you keep repeating this pattern over and over and making yourself miserable.
What’s that look like in real life?
- You join yet another accountability group with your smart, lovely friends who also have struggling businesses
- You limit your professional development to free webinars, handouts and videos
- Or you buy another self-study program, convincing yourself you’ll make time to do it, but don’t
- You have several new exciting things underway all at once “because this time it’s gonna work” – and when they all flop you scratch your head wondering why things still aren’t working for you
- You dither and don’t make decisions
In fact, in the 2 years I’ve been running Evolve Accelerator, I’ve had at least a dozen people tell me, “I’ll join the next one.” Or “I’ll enroll in the Fall when the kids are back in school.” Or “Catch me in March when I get this certification done.”
But they don’t join even though their problem hasn’t been solved or their self-sabotaging patterns broken. In fact they’re often in a worse position.
Decide which club you want to be in: Ditherers or Doers
I’m miserable when I dither. I can’t stand that feeling of being at a standstill and not creating fresh value for myself and my clients. And I’ve done my share of dithering over the years.
That’s why I joined that program yesterday before we were off the phone. It’s a few thousand dollars so we’re not talking peanuts. And there’s a chance the program could be full of crap.
But if I don’t continue expanding myself and finding new ways to do business, why would entrepreneurs hire me? They look to me for ideas and resources. And out of the box thinking. And my spin on how a mishmash of stuff could fit together to create something really unique and true to them. And that’s what they’ll continue to get from me.
I had to make a decision.
This time I chose Doer instead of Ditherer.
Curious to hear what you’re doing or dithering right now?
Your daily ritual has a high impact on the difference between failure and success in your business.
Click below to watch me talk about the daily ritual that keeps my business successful, running and moving forward.
And there’s more where this came from…
It’s not too late for you to tell me what free information you would love me to create for YOU. Click below to answer a few brief questions:
Having played a hand in the launch of over 100 businesses – and guiding thousands more over the years – I’ve seen, heard and done just about everything you can imagine when it comes to entrepreneurs.
But there’s ONE THING I don’t often hear from entrepreneurs.
And it’s the ONE THING that holds you back.
It holds you back from spending more time with your family.
It holds you back from taking that vacation you’ve been dreaming about for the past 5 years.
It holds you back from buying that new car you so desperately wish for.
What is that ONE THING holding you back?
It’s that YOU DON’T TRUST YOURSELF enough.
You don’t trust yourself anymore because you made a few mistakes.
So you hand all of your business and decision making power over to the gurus who tell you what to do.
And even when their tactics don’t feel true to you, you don’t trust yourself enough to walk away. So nothing works like you’d hoped. No matter how hard you try.
And when the gurus and coaches make you believe that you should want a 7-figure business… you don’t even trust yourself enough to admit that making more than a few thousand dollars a month feels like a fantasy. Much less a million a year.
And you don’t trust that YOU have a way of doing things that’s true to YOU.
How do I know?
Because I was you. Hell, there are days I’m STILL you!
After walking away from a multiple 6-figure business to start a new one, I handed my power over to my guru coaches and lost all sense of self-trust.
Every. Last. Bit.
After coming to my senses, I scraped and clawed my way back to building another multiple 6-figure business.
And you can do the same.
WITHOUT the truckload of tears and time that it took me. Unless you’re a glutton for punishment.
You simply need to know the essential keys for making it happen.
And if this is sound all too familiar, I want to give you a free on-demand video training – with no strings attached – no opt-in – no barriers – just click and play.
None of the hoopla. Or shiny stuff that makes us salivate. Or the “latest and greatest” marketing trick.
That’s just a waste of money until you understand these five things I’ll share it all in this free on-demand video.
You’ve been offered plenty of “shortcuts” already so you’re probably having a hard time trusting that it’s even true. I get where you’re coming from. It’s hard to trust others when you don’t trust yourself.
Suspend disbelief for 75 minutes to watch this free on-demand video.
I’ll show you how to get your self-trust back (even though you don’t know it’s gone.)
I’m not messing around here. This is real, practical stuff that shows you what you need to trust yourself enough to do things YOUR way.
Watch this on-demand video now:
Whether it’s your first – or third time watching – I promise you’ll get something new out of it.
Mostly, the opportunity to start trusting yourself again.
Even though you don’t know that you don’t trust yourself. Because you won’t know it until you start trusting yourself again.
And when THAT happens, ooooh, watch out, World… that’s what I call doing Biz Happier, Not Harder.
I still keep her voice message so I never forget feeling like total crap.
A few year ago, a private client (we’ll call her Linda) called in a panic. We’d recently done a sales strategy VIP session but her sales were getting worse – not better.
Talk about feeling like a fraud. She paid me a pretty penny. What in the &*%@ had I done?!
(If you’ve ever had that experience, remind me to tell you about a great book that addresses the impostor syndrome.)
Fast forward three years to November 2014.
Another client (we’ll call her Deb) crafted her sales strategy for one of her services at my true. event last Friday.
The very next day, a prospect called her and she figured “I have nothing to lose by asking the questions I crafted at true.”
Deb closed the deal. And she did it at a 50% higher rate than she’d been charging. Earning back triple her true. investment within 24 hours.
So what happened with Linda three years ago? You remember. The one I thought I had totally screwed over.
I asked her to record a sales call so I could hear where things were going wrong.
And my, oh my.
Within the first two minutes, the prospect told Linda that she wanted to hire her. So she assumed the sale was “hers to lose.”
That, my friend, is the kiss of death.
So I gave her further coaching and she closed a sale that same day. And three more the next day. In fact, she closed $16,000 worth of business within just a few days of our course correction.
What’s the difference between “yours to lose” and “nothing to lose?”
It’s never “yours to lose.” Because it’s not yours. You don’t have it yet. How could you lose something you don’t own?
Having “nothing to lose” is shoving Fear and Doubt aside. Asking the tough (and thoughtful) questions. And getting hired more often because of it.
For the record, I also keep Linda’s NEXT voice message telling me she closed her next sale. The joy in her voice is music to my ears.
Listening to the contrast between her two messages has gotten me through some very low times over the past few years.
They’re my reminders to always keep my clients’ best interests in mind. That I’m human. And that my sh*t works when my clients bust through their Fear and actually follow through.
I hope you keep a “win” file (voice, email, notes) to remind yourself that you’re pretty darn remarkable too. Especially during the times you feel like a fraud.
What do you have to lose?!
p.s. Got selling stories in addition to “losing?” Click to check out this old blog post on the topic. (Go ahead and have a giggle about my old hairstyle while you’re there.)
Sofia came to me in tears.
She thought she had things under control. And then her biggest client canceled their contract which created a cash flow crunch.
“Now what? How am I going to make ends meet?” she asked. “I’m going to have to get a JOB!” She thought she had things under control.
Long before I launched The Biztruth, I helped people find and start franchises.
And franchises don’t come cheap.
You have a franchise fee. Training, technology, possibly a lease and many other expenses. Not to mention working capital. And all sorts of other things that require moola.
As you might imagine, I spent a fair amount of time helping my clients figure out ways to fund their American Dream during those years. 100 of them!
Thankfully that comes in handy when an entrepreneur comes to me in tears like Sofia did.
Even though you don’t own a franchise, you still have a lot of expenses and surprises that require some quick action when sales are down.
Olivia’s situation was a little different.
She’d invested tens of thousands of dollars in program and coaches but still hadn’t gotten herself or her business off the ground. Credit card bills were piling up. But she wasn’t ready to give up on her dream of making her business fly so she needed fresh options.
When I wrote my book about how to buy a franchise, funding was one of the many topics I covered.
And when I started The Biztruth, I put together a report for the independent entrepreneurs – like Sofia and Olivia – who find themselves on the verge of busting loose but are broke.
It’s a report about 7 ways you can get funding in your business in 30 days. And I just updated it recently so want to share it with you today.
No need to opt-in.
And feel free to pass it along to anyone in your circles who might need a boost.
Wishing you the best.
* Sofia and Olivia aren’t their real names. But their situations are VERY real.