Women business owners deserve a break. We work SO hard. Yet I usually find a few mistakes that, when corrected, make doing business easier – and your life richer.

These aren’t “the usual” five things you hear me talk about – so I’m excited to hear your comments once you’ve watched below!

(btw – this video was inspired when I asked my community what free information you want me to share with you.)

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Note from Carolyn: One of the things I constantly hear from entrepreneurs is that they want to be viewed as a thought leader. When I work with my clients, I start by asking them what they stand for. This post written by Cari Vollmer , one of my “Mighties”, gives multiple examples of knowing what these Oscar winners stand for.  Enjoy!  – Carolyn

Oscars

I was up late last night watching every moment of the Oscars. My sofa review: Neil Patrick Harris was OK, Lady Gaga wowed me, as did Julie Andrews, and mostly I was swept away by how some Oscar winners and nominees used their platform to share with us What They Really Stand For.

Reese Witherspoon voiced her support of the #AskHerMore movement which encourages journalists to ask female celebrities more in depth questions vs. simply asking what designer they’re wearing. I couldn’t agree more. I love the fashion, but what I really love is the woman. Perhaps we should start a movement called #WeWantYouToAskThemMore!

J.K. Simmons urged us to CALL our parents. I must admit, that one hit me directly in the heart because I could do a much better job calling my dad. Thanks for the inspiration and the nudge, J.K! I heard ya!

Patricia Arquette used her Oscar win to use her voice in service of equal pay and equal rights for women. Go Patricia! Of course, Meryl Streep’s enthusiastic support of this allowed us to see where she really stands too!

Graham Moore’s acceptance speech for best adapted screenplay had me in tears as he encouraged all those that feel weird and different to stay weird and different because that is exactly what’s going to set you apart.

Of course, John Legend and Common’s performance of “Glory” was phenomenal, moving, and the message was clear.

It’s exciting, isn’t it? To see what these performers really stand for?

And that’s what we want from you too. Your business gives you a platform to share with us What You Stand For! How do you have our backs? How do you show up for us? What do you want us to see, know, understand?

When you communicate What You Stand For with us you give us something to grab hold of and you give yourself presence. You show us you are so much more and we love that!

This week make a list of all of the things you really stand for. Then, find ways to incorporate these “messages” into your marketing, blog posts, website copy, newsletter articles, and more.

If it’s not clear already one of the things I Stand For is Your Voice. It’s remarkable, you know. Don’t back away from really using it.

 

About Cari
Cari Vollmer

Cari Vollmer, founder of PassionIntoProfit.com, helps business women worldwide deliberately create their sweet lives and purpose-filled businesses by helping them awaken, identify, and honor their brilliance so they can INFUSE their life and business with the best of Who They Really Are.  Imagine the impact OWNING your brilliance could make on your life and business!  She fiercely supports women in trusting their gut instincts, while helping them create purposeful and strategic plans for business growth and living well.

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If you want to position yourself as a thought leader in order to stand out from the crowd, there are 3 non-negotiable steps to putting yourself on that path.

Watch the video below to build your reputation so that it becomes a matter of when, not IF people hire you.

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I joined a new training program yesterday.

DecideThis coach had an interesting business model I haven’t seen before. And even though I have a lot of balls in the air – I knew I’d never enroll if I waited for things to cool down.

Because it never does. And we kid ourselves into thinking we’ll think about it and get back around to it later. But don’t.

Well, I don’t, anyway.

What does “I want to think about it” mean?

Let me get out my Webster’s Ambivalent-English Dictionary.

The official definition is,

When you try to convince yourself that you’ll think about a decision but you end up putting out the next fire instead; then forget about it and keep doing the same sh*t with different packaging thinking you’re doing something different; and stay stuck in the same pattern you’ve been in since you started your business – even though you’re not even really aware that you keep repeating this pattern over and over and making yourself miserable.

What’s that look like in real life?

  • You join yet another accountability group with your smart, lovely friends who also have struggling businesses
  • You limit your professional development to free webinars, handouts and videos
  • Or you buy another self-study program, convincing yourself you’ll make time to do it, but don’t
  • You have several new exciting things underway all at once “because this time it’s gonna work” – and when they all flop you scratch your head wondering why things still aren’t working for you
  • You dither and don’t make decisions

In fact, in the 2 years I’ve been running Evolve Accelerator, I’ve had at least a dozen people tell me, “I’ll join the next one.” Or “I’ll enroll in the Fall when the kids are back in school.” Or “Catch me in March when I get this certification done.”

But they don’t join even though their problem hasn’t been solved or their self-sabotaging patterns broken. In fact they’re often in a worse position.

Decide which club you want to be in: Ditherers or Doers

I’m miserable when I dither. I can’t stand that feeling of being at a standstill and not creating fresh value for myself and my clients. And I’ve done my share of dithering over the years.

That’s why I joined that program yesterday before we were off the phone. It’s a few thousand dollars so we’re not talking peanuts. And there’s a chance the program could be full of crap.

But if I don’t continue expanding myself and finding new ways to do business, why would entrepreneurs hire me? They look to me for ideas and resources. And out of the box thinking. And my spin on how a mishmash of stuff could fit together to create something really unique and true to them. And that’s what they’ll continue to get from me.

I had to make a decision.

This time I chose Doer instead of Ditherer.

Curious to hear what you’re doing or dithering right now?

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Your daily ritual has a high impact on the difference between failure and success in your business.

Click below to watch me talk about the daily ritual that keeps my business successful, running and moving forward.

And there’s more where this came from…

It’s not too late for you to tell me what free information you would love me to create for YOU. Click below to answer a few brief questions:

https://www.surveymonkey.com/r/H2RTM2Z

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