Archive for March, 2011
One of the biggest mistakes entrepreneurs make is going into a pitch about how wonderful their programs are without really taking the time to figure out if it’s even relevant to their prospect. And then you wonder why you’re not getting clients.
Today we cover a few pointers about what you need to know about communicating the value you bring to the lucky folks who work with you.
There’s a saying that “luck is what happens when preparation meets opportunity”.
If that’s the case, what can you do to prepare so YOU can get lucky when opportunity knocks?
There are two primary steps to take. I’ll cover the first one today and the second one next week.
Take the opportunity to let us know who your ideal client is by posting in the Comments section below!
Your prospects all have an imaginary fence built around them. A fence is a barrier…an obstacle. And whenever they’re faced with a decision, they’ll do one of three things (keep in mind you do this too).
Watch today’s video to learn what to do when they’re on the fence and set more of your prospects free (in a good way…not in a “runaway way”.)